Kira Strandby Email & Phone Number

Haderslev, South Denmark, Denmark

Freelance contributor of teaching materials related to the text book "Consumer Behaviour: A European Perspective" (Solomon et al. 2019), eds. 5-7Wrote the case "Online Shopping in Uganda: The exclusion of a rising middle class from the market" in the 7th editionOther teaching materials include: - Instructors manual- Multiple-choice tests- Power-point presentations- Online resources

Marketing lecturer at a business high school.Responsibilities include: - Teaching marketing to students between the age of 16 to 20.- Developing teaching materials for the marketing group- Home room teacher, working with minimizing absenteeism among students, as well assupporting students in the elite sports programme.

My research project sought to explore the role of the Internet in the everyday lives of Ugandan consumers, in an attempt to understand the impact of inequality in access to information and communications technologies. In doing so, I've conducted a 5-month field study in Uganda, gathering primarily qualitative data. Key preliminary findings include:- The significance of how the Internet is sold and how it impacts consumption- The significance of choosing the right… Show more My research project sought to explore the role of the Internet in the everyday lives of Ugandan consumers, in an attempt to understand the impact of inequality in access to information and communications technologies. In doing so, I've conducted a 5-month field study in Uganda, gathering primarily qualitative data. Key preliminary findings include:- The significance of how the Internet is sold and how it impacts consumption- The significance of choosing the right marketing channels in a developing context- The inequality of access to formalized banking services and the impact it has on online shopping Show less

Odense

Research Assistant at the Department of Marketing & Management, working with the Consumption, Culture & Commerce research group. Teaching responsibilities: Brand Management (120 students)International Marketing in a Scandinavian Perspective (12 students) Consumer Behavior (350 students)Other responsibilities: Project coordination for an Innovation NetworkWebsite building and maintenance for the Consumer Culture Theory consortiumConference planning and… Show more Research Assistant at the Department of Marketing & Management, working with the Consumption, Culture & Commerce research group. Teaching responsibilities: Brand Management (120 students)International Marketing in a Scandinavian Perspective (12 students) Consumer Behavior (350 students)Other responsibilities: Project coordination for an Innovation NetworkWebsite building and maintenance for the Consumer Culture Theory consortiumConference planning and execution at the Consumer Culture Theory Conference in Oxford 2012Background research and development of teaching materials for the 6th edition of "Consumer Behavior in a European Perpective". Show less

Responsibilities included:- Bookkeeping- Project co-ordination, internally and externally

Master Of Science (Msc), Marketing, Globalization & Communication

Bachelor Of Science (Bsc), Business Administration & Economics, Entrepreneurship & Innovation