As a strategic partner of both Faculty and central UNSW leadership; I research, oversee strategy, implementation, and continual improvement of a vibrant series of programs related to art, design, engagement and thought leadership. These are designed to activate the Paddington Campus, champion an exceptional audience experience, and firmly position UNSW Art & Design at the forefront of the intersection of art and design and technology. • Future student recruitment program: Year-long… Show more As a strategic partner of both Faculty and central UNSW leadership; I research, oversee strategy, implementation, and continual improvement of a vibrant series of programs related to art, design, engagement and thought leadership. These are designed to activate the Paddington Campus, champion an exceptional audience experience, and firmly position UNSW Art & Design at the forefront of the intersection of art and design and technology. • Future student recruitment program: Year-long local, national, regional, and international program of events, experiences and outreach• Communications (internal and external) for the Faculty• Web and social media content development and curation• Industry partnership programs• Educational programs for current students, alumni, art and design researchers and educators, and community• Panels, conferences, symposia, talks and alumni and philanthropy events• Content development and creation that positions UNSW Art & Design at forefront of transdisciplinary thinking across art, design and technology• Showcasing the EPICentre, iCinema, Human Robotics Interaction Lab and 3D Visual Aesthetics Lab to researchers, industry and artistic community• Key driver within the Arts, Culture and Events pan-UNSW Committee, helping drive advocacy for, and implementation of the UNSW Cultural Plan• Organizer in the Sydney Culture Network, and an active member of the UNSW Arts & Design Advisory Council Show less

Sydney Contemporary, Australasia's premier international art fair, returns from 13-16 September 2018 [VIP Preview 12 September, Opening Night 13 September] with the country's largest and most diverse gathering of local and international galleries. Staged at Carriageworks, Sydney's striking multi-disciplinary arts precinct, the Fair welcomes over 90 galleries from around the Pacific Rim with strong representation from Australia, New Zealand and South East Asia.Alongside the galleries are… Show more Sydney Contemporary, Australasia's premier international art fair, returns from 13-16 September 2018 [VIP Preview 12 September, Opening Night 13 September] with the country's largest and most diverse gathering of local and international galleries. Staged at Carriageworks, Sydney's striking multi-disciplinary arts precinct, the Fair welcomes over 90 galleries from around the Pacific Rim with strong representation from Australia, New Zealand and South East Asia.Alongside the galleries are curated sectors for contemporary video, installation art and performance as well as an ambitious program that includes engaging panel discussions, guided tours, educational workshops and an extensive VIP Program. The Fair is also home to pop-up restaurants by Sydney's much-loved dining institutions, making it an all-encompassing art and dine experience.Billed as one of the most celebrated events on Australia’s cultural calendar, Sydney Contemporary has established itself as a must-attend art event and the perfect place to discover and collect modern and contemporary art. Show less

Marketing and Sponsorship Consultancy Clients: Australia Council the Arts, Australian Society of Authors, Ikuntji Aboriginal Arts Corporation, Kontented (Sailor Jerry, ANZ Bank, Rhino Rack), Little Giants Creative (Dowe Egberts), Massage by the Sea, The Zoo Republic (Smirnoff Vodka, Bundaberg Rum, Mutiny, Captain Morgan), One Partners (Sanofi Pharmaceuticals, Burgen Bread), Playback Theatre, Powerhouse Museum, Tiny Hunter (strategy for Argyle Pink Diamonds, Beerenberg), Tongue (Telstra… Show more Marketing and Sponsorship Consultancy Clients: Australia Council the Arts, Australian Society of Authors, Ikuntji Aboriginal Arts Corporation, Kontented (Sailor Jerry, ANZ Bank, Rhino Rack), Little Giants Creative (Dowe Egberts), Massage by the Sea, The Zoo Republic (Smirnoff Vodka, Bundaberg Rum, Mutiny, Captain Morgan), One Partners (Sanofi Pharmaceuticals, Burgen Bread), Playback Theatre, Powerhouse Museum, Tiny Hunter (strategy for Argyle Pink Diamonds, Beerenberg), Tongue (Telstra, Pernod Ricard, Audi), The Writers’ Studio, We Are Unity (Branding for Lendlease Retirement Living, employer branding for multiple clients).Strategy• Rhino Rack marketing strategy and execution including expansion into USA market• Sailor Jerry marketing strategy and brand management• Lendlease Retirement Living consumer value proposition and strategy• Assisting 20+ arts organisations gain 3 year funding worth over $3millionBranding and packaging• Proctor and Gamble AsiaPac – Olay, Regenerist, SKII and Safeguard and Campbell’s SoupContent Strategy and production• Video production for major brands eg: Audi - celebrating 10 years of sponsoring Sydney Theatre Company; Chivas Regal “Welcome to the Next Level” live event video featuring ‘Mr. Big’ (Chris Noth); TransGrid brand video; Chux advert production• Content strategy, SEO and web for Sailor Jerry, Rhino RackExperiential• Jerry Can Ride activation of 15 café racer bikers, tattooists and musicians across the SE Seaboard• Telstra “Thanks a Million” nationwide activation • VIVID augmented reality place-making activation for Overseas Passenger Terminal• ANZ Blue Room live band competition over 5 days as part of Spectrum NOW Festival• Devising and managing corporate street art advertising campaigns under FOSTERED brand Show less

• Digital and music strategy for Smirnoff Vodka and SLATE Blended Bourbon for Diageo. Including social media, eCRM, database and website management. • Team leader on multi-discipline, multi-agency TTL campaigns • Smirnoff Experience Secret Party ($1million event, plus gamified TTL campaign, Silver at Creative Showcase)• Music and online campaigns for: Virgin Mobile Australia, Sony Ericsson, Beck’s Berlin Sessions • Slate Hip Hop sponsorship strategy including sponsorship of… Show more • Digital and music strategy for Smirnoff Vodka and SLATE Blended Bourbon for Diageo. Including social media, eCRM, database and website management. • Team leader on multi-discipline, multi-agency TTL campaigns • Smirnoff Experience Secret Party ($1million event, plus gamified TTL campaign, Silver at Creative Showcase)• Music and online campaigns for: Virgin Mobile Australia, Sony Ericsson, Beck’s Berlin Sessions • Slate Hip Hop sponsorship strategy including sponsorship of hiphop.com.au, grafitti artists, musicians and projects• General management, budgeting, financial forecasting, billings and profit responsibility• HR and staff management, recruitment, training. Show less

• Improving marketing, sponsorship and philanthropy strategy, practice and revenue of 145+ arts organizations. Working across all art forms and all sizes from the Museum of Contemporary Art in Sydney and major Festivals, to Ngaanyatjarra Pitjantjatjara Yankunytjatjara Women's Council in Alice Springs.• Developing, championing, directing and implementing capacity building and skills development initiatives and programmes. Successful implementation of training, mentorships, partnerships and… Show more • Improving marketing, sponsorship and philanthropy strategy, practice and revenue of 145+ arts organizations. Working across all art forms and all sizes from the Museum of Contemporary Art in Sydney and major Festivals, to Ngaanyatjarra Pitjantjatjara Yankunytjatjara Women's Council in Alice Springs.• Developing, championing, directing and implementing capacity building and skills development initiatives and programmes. Successful implementation of training, mentorships, partnerships and conferences.• Advocating on behalf of, and assessing and reporting on, the sector to Government, business and partners. Show less

Launched and built experiential youth and student marketing agency in Australia. Including:• Working with education institutions and national bodies and developing campaigns to effectively target students and young people• Creation of National Campus Band Competition sponsorship property and 3 year partnership with Jim Beam Brands.• Managing sponsorship Motorola Dance Music Awards.• Creation and activation of Westpac Ministry of Sound properties.• Event, sampling, sales… Show more Launched and built experiential youth and student marketing agency in Australia. Including:• Working with education institutions and national bodies and developing campaigns to effectively target students and young people• Creation of National Campus Band Competition sponsorship property and 3 year partnership with Jim Beam Brands.• Managing sponsorship Motorola Dance Music Awards.• Creation and activation of Westpac Ministry of Sound properties.• Event, sampling, sales promotion and experiential marketing for Sony PlayStation, ActiVision, Atari; BMG Records; Converse; Contiki Resorts; HMV; Jim Beam Brands; Motorola Australia; Roadshow (Theatrical); Sony PlayStation; Universal Records; UIP Films; Westpac Bank; Yahoo!• Strategic and day-to-day management of agency including finance, legal and HR issues. Show less

3 month temp contract (on WHV) as Marketing Director for online ad-serving business

UK’s largest independent below-the-line agencyClients: Carlsberg-Tetley, MGM Video, Campbell’s Distiller’s, Cadbury’s ChocolateSkills: Major sporting event sponsorship, sales promotion strategy and management Advertising planning, strategy and implementation. Successes: • Kick for $1million event and campaign (Gold ISP long-term effectiveness Award) • Official Beer England Rugby major sporting event sponsorship management• Calder’s Edinburgh Festival comedy and cabaret… Show more UK’s largest independent below-the-line agencyClients: Carlsberg-Tetley, MGM Video, Campbell’s Distiller’s, Cadbury’s ChocolateSkills: Major sporting event sponsorship, sales promotion strategy and management Advertising planning, strategy and implementation. Successes: • Kick for $1million event and campaign (Gold ISP long-term effectiveness Award) • Official Beer England Rugby major sporting event sponsorship management• Calder’s Edinburgh Festival comedy and cabaret sponsorships• Carlsberg’s Liverpool Football Club major event sponsorship management• Took Tetley to no1 Beer brand in UK Show less

BMG/Arista Records, Buena Vista International (Disney), Columbia Tri-Star, UIP, PolyGram.Approaching, engaging and managing partnerships between film properties and major high street brands. Maximising return on relationships with licence holders (eg: McDonald’s restaurants Disney).

One of the UK’s first experiential marketing agencies, using music as a medium. Responsibilities: PR, media, branding, event management, market research for major brandsSuccesses:• Levi-Strauss music strategy and activation (tour sponsorships)• Evian music sponsorships• PR of bands e.g.: Oasis, Spin Doctors, Sepulture, etc• Stage-managing nationwide music industry showcasing gigs• Curating and overseeing editing of in-store music videosClients: Levi-Strauss, BMG… Show more One of the UK’s first experiential marketing agencies, using music as a medium. Responsibilities: PR, media, branding, event management, market research for major brandsSuccesses:• Levi-Strauss music strategy and activation (tour sponsorships)• Evian music sponsorships• PR of bands e.g.: Oasis, Spin Doctors, Sepulture, etc• Stage-managing nationwide music industry showcasing gigs• Curating and overseeing editing of in-store music videosClients: Levi-Strauss, BMG Records, Sony Music, PolyGram, Arista, EMI and Evian Water Show less

One-year Sabbatical positionResponsibilities: Working with student and cultural bodies and University to create events. Programming, venue and event marketing, ticketing and ticket sales, event management, team building, profit and legal responsibility, project management.Successes:• Ran my election campaign to over 8000 students and was voted in to position• Recruited, managed, trained team of 30+ student volunteers• Turned multi-venue student precinct into vibrant… Show more One-year Sabbatical positionResponsibilities: Working with student and cultural bodies and University to create events. Programming, venue and event marketing, ticketing and ticket sales, event management, team building, profit and legal responsibility, project management.Successes:• Ran my election campaign to over 8000 students and was voted in to position• Recruited, managed, trained team of 30+ student volunteers• Turned multi-venue student precinct into vibrant, profit-making hub of student life• Rebranding and positioning of weekly events increasing attendances by + 300%• Exceeded financial goals via creative marketing and popular programming• First legal dance party ever to be staged in the city• Booked Glastonbury headlining band for an end of year Ball hosted in a swimming pool Show less