Kirby Koh Email & Phone Number

Singapore

• Charted successful course of developing and implementing a new marketing approach to build additional sales channels.• Supported the company’s rebranding to 'business first' channel-agnostic full-service creative marketing agency for brands looking for strategic and creative support globally; authored accompanying sales strategy and SOPs to target a wider range of clients.• Facilitated the company’s growth and development by acquiring several clients, including:o The Flying Squirrels, Balio Goldmead and subsidiaries, Dubaio The Hu Villaso IQVIAo The Netherlands Embassy• Authored creative and unique concept proposals for all potential clients to successfully acquire several creative projects; managed acquired projects from planning to execution. o Created Goldmead Hospitality and The Saffron Boutique brand from scratch including the conceptualization and planning of brand identity, logo and other relevant brand materials to design and production.• Delivered comprehensive technical support and advice to the in-house Creative Team at all stages of design projects to ensure designs and production operations met deadlines, quality standards, and client expectations.

Singapore

• Oversaw the acquisition of new clients and the overall creative collateral output process across Singapore and Hong Kong.• Forged and cultivated good working relationship with seven clients to secure annual retainers for creative materials and deliver outstanding investor relations services.• Achieved studio profitability in less than nine months by developing a strategic business model.• Generated and delivered seven Annual Reports and three Sustainability Reports in 4 months, meeting all established deadlines between initial pitch and production.• Presented concept pitches for corporate branding collateral and annual creative materials to companies with upcoming/recent IPOs.• Pilot the creation of creative web and print designs for both internal (Financial PR, Financial PR HK and FPR leap) and external clients.• Verified design and production efforts adhered to agreed project timelines as well as client requirements and expectations to secure repeat business.• Directed client projects from conceptualisation, design adaption and reiteration, and colour proofing to quality check and production.

Singapore

• Headed the delivery of creative brand visuals and experiences at all Jio Jio F&B businesses.• Drove a user-centered design direction integrated into all art work to meet identified consumers demands.• Launched all marketing campaigns with timely visual inputs; ensured all creative content aligned with initial creative direction and concepts.• Directed five team members planning, developing, and executing new creative projects.o Rebranded SMOOBar, Ramburger and Soi44 which included photography, conceptualization and planning of brand identity, logo and other relevant brand materials to design and production.• Aligned objectives and bridged communications with junior creatives and external marketing vendors to create creative campaigns that helped improve F&B outlets’ marketing traction, achieving improved 30% profit growth.• Built a new creative team with improved efficiency and work rate; led and motivated team members to embrace design thinking, functional design, and more creative output.

Singapore

• Designed creative materials for the Indoguna FSAPME group and managed creative projects and timelines end-to-end.• Demonstrated expertise in designing EDMs, packaging, POSM materials, event materials, and festive catalogues; provided regular support to photography and videography projects.• Partnered with brand managers to plan and produce creative business visuals that aligned with the brand identity as well as four festive catalogues incorporating photography and videography that took under two months to complete.• Supplied the Overseas Team with retail packaging, print out materials, and web materials.• Advanced development of countless successful creative assets that were employed and adapted for branding and expansion.• Coordinated with Indoguna FSAPME Group’s Regional MarComm Team of to ensure design briefs, package designs, and other creative materials aligned with established brand guidelines.

Singapore

• Collaborated closely with the Manager plan and implement special initiatives to achieve outlet profitability.• Executed store audits to ensure compliance with food safety and cleanliness guidelines and standards.• Guided store operations, including creatives, timesheet planning, product development, and marketing collateral creation.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Diploma, Games Design And Development, Director List Ay15/16