Lead the strategy for MyPanera, Panera’s customer loyalty program, and Digital Communications which includes the evolution of the program and any testing. Manage vendor relationships, scopes and budgets. Strategize ways to bring Loyalty to the center of external campaigns and promotional cycles which includes acquisition tactics, MyPanera exclusive benefits, offers and partnerships. Set the Digital Communications strategy and supports the team in execution. Current focus on Email and Mobile personalization, dynamic content and channel expansion.

Developed and managed strategic marketing campaigns to support Panera Bread growth initiatives. Drove cross-functional campaign development and execution across marketing acting as the key communicator and point person for these initiatives. Led Third-Party Delivery Marketing strategy and campaign planning with partners. Provided strategic input and drove the creative process, communication plan and measurement plan as needed across all initiatives. Managed the team budget for assigned categories. Fostered relationships across marketing teams, operations, finance, IT, insights, agencies and others to support adoption and execution of growth initiative projects and needs. Responsibilities included managing two direct reports.

Supported the development of marketing campaigns for Panera Bread growth initiatives. Drove cross-functional campaign development and execution across marketing. Provided strategic input and drove the creative process, communication plan and measurement plan as needed. Managed the team budget for assigned categories. Fostered relationships across marketing teams, operations, finance, IT, insights, agencies and others to support adoption and execution of growth initiative projects and needs. Responsibilities included managing a direct report.

Responsibilities included management of national brand campaign creative and strategy development, including in-store point-of-purchase creative materials as well as external advertising creative (TV, OOH, digital, web content, radio, print etc.). Responsibilities included managing two direct reports, creative messaging/communications strategy, agency management, briefing, creative assessment, production management for shoots/records, integrating and aligning across marketing disciplines & corresponding departments, and communication to the field. Special projects included overall branding initiatives including style guide development and supporting other department brand needs, clean food messaging support, gift card promotion support and designing as needed. Helped manage Panera's 100% clean campaign and provided advertising support for the overall clean platform.

Responsibilities included management of national external advertising creative (TV, OOH, digital, web content, radio, print etc.) including creative strategy, agency management, briefing, creative assessment, production management for shoots/records and communication to the field along with designing on an as needed basis.

Responsibilities included community management, writing and designing content along with planning social media content calendars for Twitter and Facebook. Also supported PR efforts by writing press releases and fielding media requests.

Responsibilities included producing printed national and test menus, drive-thru menus, take-away menus, POP materials, signage and special projects. Prepared and delivered production-ready files to printers and executed price mapping.

Worked as a temp through The Creative Group. Started with Panera Bread as a Print Production Temp in September 2009 and was hired full time by Panera in April 2010.

Teaching Assistant for Advanced Magazine Design Class.

Designed multimedia for voxmagazine.com.

Helped research and recommend emerging media solutions to clients. Designed "Kirb Your Enthusiasm" a weekly update email with current news in the field. Pitched ideas about social monitoring.

Designed and found art for screen department. Also, created one cover, feature and online package.

Designed information graphics for the newspaper and then became a teaching assistant for the class.