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I am a co-founder and the CEO of Zenkeeper, an early-stage startup with an iPhone/iPad app that helps people fall asleep faster and more peacefully. Before pivoting the business to Zenkeeper, I was focussed on building a fintech startup that included an automated system for buying and selling stocks on the TSX, and a set of tools for analyzing and valuing stocks listed on the TSX, NYSE, and Nasdaq. As part of my efforts to learn more about the financial services industry, I signed up for (and passed) the Level I CFA exam in July 2021.I took a four month break from working on these early-stage startups to join Mogo as their Director of Product (from Dec 2022 to Mar 2023). During my short tenure at Mogo, I stepped in as the product manager for Mogo's new MogoTrade app for active investing, helping the team take the product from beta to GA. Prior to my foray into entrepreneurship, I worked at Clearly.ca for six years. I started in the warehouse in late 2014, picking and packing glasses and contact lenses for the Operations team. At the beginning of 2015, I transitioned to a Web Analyst role on the Marketing team, and then continued along this path doing analytics in a few different positions both within Marketing and IT. During my last two years at Clearly, I managed the cross-functional Web Experience team, focussed on UX/UI research and design, website operations and A/B testing, digital analytics, and machine learning. Before joining Clearly, I completed a Master’s in Economics at the University of California, Santa Barbara, and a Bachelor’s in Economics, Mathematics, Business Administration, and Accounting at Elmira College. While in college, I also played NCAA ice hockey.
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Co-Founder And CeoZenkeeperBurnaby, Bc, Ca -
Co-Founder & CeoZenkeeper Apr 2022 - PresentVancouver, British Columbia, Ca-Built a habit tracker that allows people to enter their daily habits into an app, and then check them off throughout the day as they complete them. Some of the daily habits our customers track are things like: taking their vitamins, drinking enough water, meditating, going for a run, and reading a book to their kid. The simplicity of the habit tracker gives people back a little bit more mental bandwidth than they'd otherwise have, and is especially helpful during those few decisive moments throughout the day when their bandwidth might be low. -Built the machine learning system that is used in production by the habit tracker app, to help people design their ideal habits, stick to their habits (every day), and reduce their cognitive load. -
Director Of ProductMogo Dec 2022 - Mar 2023Vancouver, Bc, Ca -
Founder & CeoGuildifai Investments Jan 2021 - Mar 2022-Built a machine learning system from scratch (using open-source software) to buy & sell stocks on the TSX, with the objective of maximizing the long-term return on investment for the portfolio.-Built a set of tools from scratch (using open-source software) to support the analysis of publicly traded companies listed on the TSX, NYSE, and Nasdaq, including estimation techniques used to evaluate each stock's intrinsic value.
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Manager, Web ExperienceClearly Nov 2018 - Oct 2020Vancouver, British Columbia, Ca-Managed a cross-functional team of UX/UI designers, web operations and A/B testing programmers, web analytics implementation programmers, and data scientists/analysts to rapidly learn from our customers and continuously improve the web experience.-Built a machine learning system with two other data scientists/analysts that is used in production at clearly.ca. -Liaison between the marketing team and the tech team. -Managed and prioritized the backlog of website features as the website product owner, working closely with executives and senior management for input, as well as the web development team for feedback, scoping, and planning.-Participated in weekly operating committee meetings with company executives and a handful of senior managers.-Participated in daily sales meetings with the CEO, CFO, head of growth, head of contact lenses, and head of glasses. -
Manager, AnalyticsClearly May 2017 - Oct 2018Vancouver, British Columbia, Ca-Managed a team of data analysts and web analytics implementation programmers. -Worked closely with the UX/UI design team, web development team, marketing team, and operations team to understand key business challenges, and helped the analytics team discover and communicate actionable insights back to each team. -On the analytics team, we built a number of tools, reports, and dashboards from scratch (using open-source software), including both an aggregate and a unit-level sales forecasting model for the operations team, a segmentation tool for the marketing team, as well as a customer lifetime value model for the marketing team. -
Senior AnalystClearly Nov 2015 - Apr 2017Vancouver, British Columbia, Ca-Helped to collect, maintain, and secure the digital data at Clearly. -Provided teams with the relevant data, analyses, and reports they required. -Built tools and models to monitor key metrics. -Built, validated, and operationalized predictive models focussed on increasing new customer acquisition, as well as improving customer loyalty and retention. -Presented and facilitated the analytics section of the executive and senior management team weekly meeting. -
Web AnalystClearly Dec 2014 - Oct 2015Vancouver, British Columbia, Ca-Provided actionable insights from web data and helped fulfill marketing department's digital data needs. -
Shipping SpecialistClearly Sep 2014 - Nov 2014Vancouver, British Columbia, Ca-Picked, packed, and shipped contact lenses, eyeglasses, sunglasses, and eyewear accessories on the operations team. -
Mathematics TutorSelf-Employed Jun 2012 - Mar 2014Taught algebra, geometry, precalculus, calculus, and statistics to high school students on a part-time basis.
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Legal Research AssistantWinteringham Mackay Law Corporation Jun 2011 - Aug 2011Provided legal assistance and analysis on a criminal case.
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Labourer/Carpenter’S ApprenticeKenora Construction Jun 2007 - Aug 2010Performed manual labour for residential renovation company, which included demolition, clean up, concrete forms, framing, and finishing during summers between 2007-2010.
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LabourerMetropolitan Fine Printers May 2006 - Aug 2006Vancouver, British Columbia, CaTransported barrels, prints, and miscellaneous materials around the facility. Did maintenance around press areas. -
Hockey RefereeNorth Shore Winter Club Sep 1999 - Sep 2003North Vancouver, British Columbia, CaRefereed hockey games on a part-time basis.
Michael Kirby Skills
Michael Kirby Education Details
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Uc Santa BarbaraEconomics -
Elmira CollegeAccounting
Frequently Asked Questions about Michael Kirby
What company does Michael Kirby work for?
Michael Kirby works for Zenkeeper
What is Michael Kirby's role at the current company?
Michael Kirby's current role is Co-founder and CEO.
What is Michael Kirby's email address?
Michael Kirby's email address is mi****@****tal.com
What is Michael Kirby's direct phone number?
Michael Kirby's direct phone number is +60466*****
What schools did Michael Kirby attend?
Michael Kirby attended Uc Santa Barbara, Elmira College.
What are some of Michael Kirby's interests?
Michael Kirby has interest in Programming, Kayaking, Physics, Economics, Camping, Statistics, Hockey, Wakeboarding.
What skills is Michael Kirby known for?
Michael Kirby has skills like Economics, Econometrics, Financial Accounting, Stata, Calculus, Microsoft Excel, Data Analysis, Statistics, Microeconomics, Corporate Finance, Management Accounting, Google Analytics.
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