Kirby Pratt Email & Phone Number

Kirkland, Wa, Us

United States

Greater Seattle Area

* Work with Business Operations Director - Systems and Compliance to co-lead and support the entire Business Operations team and Governance in implementing firm initiatives * Work in conjunction with Business Operations Director(s), HR team, and Governance to drive policy compliance and influence process and system improvements * Lead project management of all office expansions to coordinate team members' execution and ensure adherence to firm branding and culture * Direct supervision of administrative, marketing, and human resource personnel * Work with “Recruitment & HR Stakeholders” to drive the development of policies & internal communications execution * Lead “marketing stakeholders” and define a high-level marketing plan that promotes the firms’ operations and increases the firm’s revenue * Lead creation and execution of marketing campaigns that target the firm’s practice space and recruiting base * Develop and document repeatable marketing processes for the marketing team* Identify and incorporate marketing techniques and best practices through relevant marketing channels * Execute marketing projects within the firm's scheduling and budget models * Manage, train, and drive individuals involved on the marketing team to complete marketing deliverables* Provide insight and analytics on marketing campaigns

Seattle, Washington, United States

• Project Managed launch of firm CRM (Hubspot), Establishing new client onboarding process with (operational time cost savings of 5-15 Hours weekly)• Launched Communications plan including - Weekly content posting on firm website & Social channels and launch of firm external newsletter • Social Stats: Pageviews up 17% from PY, Unique Visitors up 35% from PY, 141 new page followers • Hosted monthly marketing & BD trainings with positive team feedback• Designed & launched new HS Home Page & Marketing Pages on SharePoint - Managed migration of internal communications to SharePoint• Created Marketing & BD Resource Database for branded templates & comprehensive pitch resources • Project Managed all website & branding updates including the launch of updated web pages & branded collateral • Established new system & process for Marketing Project and Campaign Kickoff • Supported Pitch Development & collateral creation of 15+ unique pitches & (2) RFPs

Seattle, Washington, United States

•Responsible for planning, producing, executing, and performance reporting of all marketing promotions & programs—including TV, Radio, newspaper, direct mail, email, print collateral, digital, social, and website—for 14 brands and 18 locations nationwide. •Negotiates all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs. •Manages all local and national budgets & accruals versus sales projections to accurately keep store budgets in check.

Greater Seattle Area

● Strategized and launched a unified project management solution for all marketing and cross-functional programs. Built tools to quantify department performance and implement data driven process improvements. ● Scaled local campaigns for use across multiple markets, allowing for 40% reduction in campaign count YOY. Recovered bandwidth allowed for 2x growth in collateral output.● Designed and executed an average of 10-15 local and national campaigns per month (for 20+ brands), generating an average monthly reach of 2MM people. Produced 7% - 10% sales lift with loyalty re-engagement strategies.● Responsible for implementation and program management of 3rd Party partners, generating $5.5MM in incremental revenue over the past 18 months. ● Principal liaison between marketing team and field operations, helping drive strategy and ensure alignment with overall company objectives.● Managed and lead a team of three: two Digital Communications Specialists and Marketing Program Coordinator.

Greater Seattle Area

● Lead project manager on Uber Eats launch at 37 locations, generating $1.4MM in the first year. ● Deployed online ordering solution at 37 locations, generating $116K in the first year. ● Spearheaded private dining CRM launch and adoption, generating a 25% increase in banquet revenue year-over-year. ● Managed and lead a team of three: Marketing Analyst, Digital Communications Specialist and Guest Relations Specialist.● Project management lead responsible for all marketing & advertising campaign ideation, strategy and execution. Training lead for marketing and event programs.● Performed continuous market research to inform on new channel opportunities, partnerships, brand direction, and marketing strategies.

Greater Seattle Area

● Recaptured business relationships with existing clients, managed client and candidate needs, and generated prospects in the greater Seattle area. Increased spend of top client by 600% YOY, an incremental lift of $121K.● Developed local marketing B2B communications designed to increase brand awareness and attract new clients. Sent marketing materials to an average of 35 new prospect companies per week and touched an audience of 2000+ line managers weekly. ● Lead onboarding and development of 10 new hires. Built presentations related to strategic utilization of marketing tools (rolled out to 5 offices in the region) and employee wellness & engagement programs. ● Start to finish event management of all office philanthropic & community engagement events (Including: Food Lifeline’s Food Frenzy and MS Society’s MS Run/Walk).

Nordstrom Alderwood

● Responsible for customer engagement, local marketing campaigns, store event planning, outreach and sales strategy. Increased average top customer return trips from 20 to 25 per month and lead relationship selling trainings for the entire store (750 people attended classes between June and August). ● Awarded National Social Media Account of the month for increased following and daily engagement, and placed within the top 10 in the nation for Anniversary appointment goals and achievements.

Bellevue

● Responsible for hosting one-on-one skill building trainings with 800+ sales associates, customer engagement campaigns targeting 2000-10000 customers (sent individually with no mail merge functions or email marketing tools) at a time, customer outreach and appointment setting, and store’s social media pages (Facebook, Twitter, Pinterest and Instagram). ● Named Monthly Top Client Relationship team in the company 5+ times specifically for top appointment setting in the region, customer spend increase (usually 10-25%), and top return trips (average of 50/Month). ● Recognized for one of the top social media accounts in the company and designed the style and best practices guide for stores nationwide. ● Used NPS (Net Promoter Score) data to plan strategic initiatives to improve future scores and customer retention.

Greater Seattle Area

● Responsible for assisting guests with returns, credit card issues, setting up new accounts (averaged 5/MO), and software troubleshooting. ● Helped spearhead new training program for sales staff and promoted within the first 2 months of the role.

Greater Seattle Area

● Responsible for maintaining hourly sales quota, providing customer service and presentation/merchandising of sales floor. ● Recognized by store management for high sales and customer letters- averaged in top 10% of store for holiday sales.

Greater Seattle Area

● Responsible for assisting sales team and event management team with conception, production and execution of LS Adventures, conducted trainings for staff (2-15 people depending on event size) for day of procedures, utilized salesforce for guest data and analytics. ● Developed program, recruited participating companies, designed event training and sold out first managed LS Adventure (Brewery Tour; 10 tours with an average guest count of 45-50).

● Responsible for planning and executing all passenger activities hosted in Culinary Arts Center, a 300-350 person theatre (Activities included cooking shows, hands on cooking classes, wine tastings and games). ● Consistently surpassed GSS rating expectations (8.7 or higher on a scale of 0-9), achieved exemplary reviews from ship management and named top entertainer in guest comments (GSS Surveys).

● Responsible for developing youth program schedule for children ages 3-17, staff schedules, and direct supervisor of all youth staff (Team size between 2 and 12 depending on itinerary and child count ranging from 1-700+). ● Received consistently high manager and staff evaluations, Top Guest satisfaction survey scores (8.5-8.7 on average on a scale from 0-9). ● Managed and trained a large staff of interns (9) from diverse backgrounds and universities during peak summer and holiday cruises.

● Responsible for developing youth program schedule for children ages 3-17, staff schedules, and direct supervisor of all youth staff (Team size between 2 and 12 depending on itinerary and child count ranging from 1-700+). ● Received consistently high manager and staff evaluations, Top Guest satisfaction survey scores (8.5-8.7 on average on a scale from 0-9). ● Managed and trained a large staff of interns (9) from diverse backgrounds and universities during peak summer and holiday cruises. ● Hosted youth and adult events, responsible for providing a high level of customer engagement and experiential & recreational based activities. ● Awarded highest number of guest comments on the team during my first 21-day passenger cruise, Selected by Corporate Entertainment Management for three inaugural sailings.

Bellevue Square, Bellevue Wa

Responsibilities: maintained hourly sales quota, opened and closed cash registers and set sales floor, located garments at other locations, ensured quality customer shopping experience and stellar customer service.

Tutor various subjects at the WSU Mulitcultral Center. Subjects include: Spanish, Communications classes, English and class papers, Anthropology and Biology.

Responsibilities: organized, planed and executed all of Cable 8 special events throughout the 2007-2008 school year. Events for large groups (100+ people) included fall and spring auditions, Alumni banquets, as well as student and staff winter and spring awards banquets.

Seattle, Wa

Responsibilities: set up and organized various player appearances in the community, including a charity fashion show, Special events at Pike Place Market and the Washington Children's Special Olympics. Also designed flyers, assisted in the press box on game days, wrote P.A. announcements, and assisted at the annual Sounder's Kid's Day Camp.

Grand Floridian Resort, Buena Vista, Fl

Responsibilities: attended customer service training programs, continually maintained lifesaving skills, performed tours of the resort grounds and Buena Vista Lake; also aided in children's activities such as pirate cruises, tea parties, and various poolside activities.