Experienced UX Design & Strategy professional with over 11 years of expertise in creating easy-to-use, meaningful, and enjoyable experiences by studying insights from user research. As the Lead UX Designer at HCL Technologies and Sony India, I've led projects focused on creating delightful user experiences, and delivering innovative products to improve usability and satisfaction.I’m a Certified Usability Analyst (CUA) and hold a Digital Transformation certification from ISB, with deep experience in user experience research, design, testing, global delivery, and quality assurance. Proficient in design tools like Figma, Webflow, Protopie, and Framer to deliver high-quality designs that exceed user expectations.Highlights:- Led the Indian UX Design team at Sony to improve user experience- Received "Top Gun" Award at Indecomm Global Services for adaptability and quick problem-solving skills- Achieved N5 certification in Japanese language proficiency, demonstrating basic communication fluency- Organized UX India Conference; volunteered to host international speakers in couple of years.- Represented Sony India’s UX design team globally in Japan and US, contributing ideas to the global research team- Contributed to 60+ feature films, OTT and TV shows, including a short film selection for Cannes Film Festival- My acting and screenwriting credentials can be found here – IMDB https://www.imdb.com/name/nm5057686/ and Wikipedia https://en.wikipedia.org/wiki/Kireeti_Damaraju - My short film, "Anukokunda", won top honors award in the 48-hour film competition among 200+ entries.- Wrote, directed, and anchored a non-fictional healthy food show for TeluguOne channel which has 10.2Million subscribers