Violetta Kireeva Email and Phone Number
Hey, my name is Violetta.I've been in marketing and content for more than 10 years and have been working with fintech, blockchain and crypto projects for more than 5 years. I've gone all the way from junior to senior marketer, so I don't just know how to build a marketing strategy or how 'theoretically' channels should work, but I can act 'hands on' in my role, like any professional in the chain.I started my career as a marketer as a content specialist, but I have a lot of experience with performance channels (and have even helped create performance channels as a consultant and line manager).I'm lucky and my job is also a hobby for me. I help friends and acquaintances with advice and strategies, and have gained a lot of experience in building a personal brand.But marketing isn't my whole life, I love theatre (I might even enjoy organizing corporate events along these lines), I love intellectual games such as quizzes and play them very often. Do you have a corporate team?Among other things: I have administrative skills. Persistent, able to work 'as long as it takes' until the task is completed.
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Internet MarketerDbx Digital Ecosystem Aug 2021 - PresentSenior Internet marketerA project with its own blockchain. The main directions of the project: tokenization and development of smart contracts, electronic asset management, crypto-banking, development of blockchain tools.Regions of presence: Former Soviet Union, Europe (Western, Southern and Central), MENA, LATAM, Caribbean.My tasks:- Analysis of the audience, the company's capabilities and the competitive environment- Development of the company's product… Show more Senior Internet marketerA project with its own blockchain. The main directions of the project: tokenization and development of smart contracts, electronic asset management, crypto-banking, development of blockchain tools.Regions of presence: Former Soviet Union, Europe (Western, Southern and Central), MENA, LATAM, Caribbean.My tasks:- Analysis of the audience, the company's capabilities and the competitive environment- Development of the company's product line- Detuning the company from competitors- Development and control of advertising campaigns and marketing activities- Evaluation of the effectiveness of management decisions.- SEO Contractor Control- Reputation management- Working with the media- Working with CPA networks- Working with listings and information platforms- Registration and listing on specialized resources (part of the chain of registration on aggregators and in partner programs).- Analysis of current customersI'm proud of at the project:Development and packaging of such projects as: tokenization, crypto-banking for small businesses (bang application), development of personal tools for automation of back office processes, creation of a franchise business "asset management".All financial objectives have been achieved, work with customer generation has been established. Show less -
Head Of Performance MarketingPro Glance Jun 2021 - Jul 2022Санкт-Петербург, РоссияThe company produces and sells materials for beauty design (eyelash and eyebrow extensions, lamination, permanent make-up) in wholesale and retail. The holding company also includes a study centre and a beauty studio. Size of department: 3 people in charge + 2 remote employees My tasks:- Control and strategic planning of performance channels: email marketing, messengers, targeting and contextual advertising- Implementation of an internet marketing strategy- Finding… Show more The company produces and sells materials for beauty design (eyelash and eyebrow extensions, lamination, permanent make-up) in wholesale and retail. The holding company also includes a study centre and a beauty studio. Size of department: 3 people in charge + 2 remote employees My tasks:- Control and strategic planning of performance channels: email marketing, messengers, targeting and contextual advertising- Implementation of an internet marketing strategy- Finding and supervising remote employees for project tasksTranslated with www.DeepL.com/Translator (free version) Show less -
Senior Internet MarketerBroex.Io May 2020 - Aug 2021Worked with non-core project tools (cryptocurrency exchange and crypto payment processing). Main features: absence of KYC and KYB, at the time of the start of work: lack of support for fiat currencies and the Tron network, easy integration into websites, the ability to create your own branded tools for partners (franchise distribution system).Regions of the press: Former Soviet Union, Europe (Western, Southern and Central), MENA, LatAm.My tasks:- Competitor analysis-… Show more Worked with non-core project tools (cryptocurrency exchange and crypto payment processing). Main features: absence of KYC and KYB, at the time of the start of work: lack of support for fiat currencies and the Tron network, easy integration into websites, the ability to create your own branded tools for partners (franchise distribution system).Regions of the press: Former Soviet Union, Europe (Western, Southern and Central), MENA, LatAm.My tasks:- Competitor analysis- Positioning and audience analysis- Launching contextual and targeted advertising (contractor search and contractor management)- Direct purchases of banner advertising and branding of resource pages- SMM- SEO Contractor Control- Working with CPA networks- Reputation management- Working with the media- Working with forums and information platforms- Registration and listing on specialized resources (part of the chain of registration on aggregators and in partner programs)- Development of sales scripts- Analysis of current customers- Control of sales managersAs the results achieved, I can specify:The cost of a qualified lead involved: about $35.The cost of the attracted client: about $160. The high cost was due to the lack of convenient tools for fiat currencies and the lack of support for blockchain networks with low commission.The cost of the attracted partner: about $200. Show less -
Internet Marketing ManagerFotosklad Jul 2019 - Apr 2021Санкт-Петербург, РоссияA major online shop that sells photo and video equipment for various levels. The company has several social media channels and shops on various categories: electronics, textiles etc. Social media:- creating and maintaining social media for three projects- working with comments and incoming messages- attracting subscribers to social networks (targeting, opinion leaders)- setting up targeting advertising and lead generation forms (VK, FB)- content-planning and… Show more A major online shop that sells photo and video equipment for various levels. The company has several social media channels and shops on various categories: electronics, textiles etc. Social media:- creating and maintaining social media for three projects- working with comments and incoming messages- attracting subscribers to social networks (targeting, opinion leaders)- setting up targeting advertising and lead generation forms (VK, FB)- content-planning and media-planningKPI: traffic to the website, subscribers in communities. Show less
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Internet MarketerGalaxy Coin Llc Nov 2018 - Feb 2020A centralized cryptocurrency trading exchange specializing in providing services to newcomers to the world of cryptocurrencies. Regions of presence: Russian-speaking regions around the world.And my tasks included attracting experienced users who will provide the volume of liquidity and newcomers who will provide purchases and small transactions in large volume. The exchange was monetized through commissions and attracting small altcoins to the listing.My tasks:- Launching… Show more A centralized cryptocurrency trading exchange specializing in providing services to newcomers to the world of cryptocurrencies. Regions of presence: Russian-speaking regions around the world.And my tasks included attracting experienced users who will provide the volume of liquidity and newcomers who will provide purchases and small transactions in large volume. The exchange was monetized through commissions and attracting small altcoins to the listing.My tasks:- Launching contextual and targeted advertising (at the start: with my hands, then: contractor management)- Search and control of the SMM contractor- SEO Contractor Control- Reputation management- Working with the media- Organization of participation in events- Working with forums and information platforms- Registration and listing on specialized resources (part of the chain of registration on aggregators and in partner programs)- Development and production of a training course for beginners in cryptocurrency trading- Creating a training telegram botAs the results achieved, I can specify:The cost of the attracted experienced user was about $110.The cost of a beginner attracted to start training: about $15.The cost of a registered beginner with a deposit of more than $150: about $95.The average duration of a newcomer's activity on the stock exchange: more than 15 transactions.Growth in the number of transactions (without the participation of bots): approximately 17 times. Show less -
Internet Marketing ManagerAffmy Feb 2018 - Jul 2019Москва, РоссияEuropean affiliate network, main specialisation in datings.Social media:- creating and maintaining the company's social media in English- working with comments and inboxes- attracting subscribers to social networks by free and conditionally free methods- Setting up targeted advertising and lead generation forms (VK, FB)Email marketing:- writing, coordinating and launching newsletters in English- use of Mailchimp and Intercom services- analysis of… Show more European affiliate network, main specialisation in datings.Social media:- creating and maintaining the company's social media in English- working with comments and inboxes- attracting subscribers to social networks by free and conditionally free methods- Setting up targeted advertising and lead generation forms (VK, FB)Email marketing:- writing, coordinating and launching newsletters in English- use of Mailchimp and Intercom services- analysis of conducted mailings- creation of trigger chainsContent marketing:- writing and posting posts on forums in Russian and English, working with feedbackResults: creation of an active community in social networks without any budget; attracting clients who brought profit to the company; development of cold-sales through social networks. Show less -
Head Of Internet MarketingCitytel Group May 2018 - Dec 2018Saint Petersburg, Russian Federation
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Head Of Sales MarketingCake Labs Mar 2017 - Dec 2017Saint Petersburg, Russian Federation -
Internet MarketerI-Vi Advertising Agency May 2015 - Apr 2016Tula Region, Russian Federation
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Internet MarketerTechart Marketing Group Jun 2014 - Feb 2015Tula Region, Russian Federation
Violetta Kireeva Skills
Violetta Kireeva Education Details
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Economics
Frequently Asked Questions about Violetta Kireeva
What company does Violetta Kireeva work for?
Violetta Kireeva works for Dbx Digital Ecosystem
What is Violetta Kireeva's role at the current company?
Violetta Kireeva's current role is Internet marketing, IT, blockchain.
What schools did Violetta Kireeva attend?
Violetta Kireeva attended Tula State University.
What skills is Violetta Kireeva known for?
Violetta Kireeva has skills like Менеджмент, Социальные Медиа, Маркетинг, Стратегии Маркетинга, Поисковая Оптимизация, Google Analytics, Яндекс Метрика, Smm, Контент Маркетинг, Управление Контентом, Навыки Презентаций, Разработка Презентации.
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