Category Manager - Pet Food, Medicinal And Accessories
I was responsible for the financial performance, strategic direction and delivery of the Pet Care category which has sales in excess of +$1.1B. Pet care is fast paced, complex and one of the most strategically important categories within Woolworths.Woolworths Category Manager of the Year 2021 NomineeKey accomplishments:- Creation and launch of the Frozen Pet Food category. I've demonstrated the ability to work collaboratively with multiple stakeholders across Operations, Replenishment, Renewals, Marketing, Finance and our Supply Partners to gain buy in and successfully write a business case for $3m in CAPEX. The result being able to launch Freezers into the aisle within 6 months of ideation.- Working collaboratively with internal stakeholders to develop and gain senior level sign off of a three year strategy that has been responsible for landing tangible change into stores, measurable market share over performance and incremental sales of +$110M within the first 12 months of implementation - Fundamentally transforming Woolworths relationship with supply partners from short term and transactional to long term, strategic and mutually beneficial - Harnessing the depth of Woolworths customer data assets to reset 9000 in store planograms that have delivered strong sales growth, market share over performance, operational efficiencies and increased customer engagement.- The development of a high performance team that feels pride and ownership of the Pet Care results and has resulted in three team members being promoted into Category Management roles- Working collaboratively with Supply partners to launch exclusive, market leading innovation including the Open Paddock brand across Dry Dog, Treats and Frozen categories and Chobani Daily Dollop Dog Yoghurt