• Engineered a client portal for campaign creation and dashboard management, integrating data from multiple social media channels for unified advertising performance analysis.• Led the backend and frontend development using React, Firebase, C#, and Python, ensuring seamless integration and efficient data processing on Google Cloud with Kubernetes and Terraform.• Developed an advanced in-house dashboard with rich visualization capabilities, enhancing data interpretation and decision-making processes.

• Innovated an automatic trading tool to optimize advertising strategies and budget allocation.• Integrated performance analysis algorithms to reallocate spending dynamically, focusing on high-potential strategies.• Achieved an average campaign performance improvement of over 30%, with peaks up to 60%, thereby significantly freeing up trader time for other critical tasks.

• Spearheaded the development of a full-stack analytics solution, enhancing ad-hoc reporting capabilities for traders and salespeople.• Engineered backend infrastructure for job generation, enabling efficient report creation and execution monitoring.• Implemented diverse delivery mechanisms, including email, direct links, and FTP transfer S3.• Utilized Angular and React for front-end development and Python and Go for backend services.• Facilitated the generation of over 100,000 reports, significantly improving operational efficiency.• Developed an interactive interface for analysts to craft customizable report templates with dynamic data placeholders.• Enabled template-sharing functionality among analysts and customer service teams, fostering collaborative and efficient report generation.