Kirill Ignatyev Email & Phone Number

Kirill Ignatyev is a Experienced Head of Product Strategy | Specializing in Portfolio Management, Market Expansion, and High-Impact Product Launches at AST publishers. He is proficient in English.

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  Business Unit Lead

  Ast Publishers

  Jul 2020 - Present - Moscow City, Russia

  Role Highlights:• Strategic Development: crafting and executing product strategies, managing the product portfolio, and driving product launches.• Business Process Optimization: introducing process improvements to boost efficiency.• Relationship Management: collaborating with key partners and stakeholders.Responsibilities Include:• Products: books, educational materials, visual aids, audiocourses, and stationery.• SKU Portfolio: approx. 3,000 active SKUs with upward of 600 new units per year.• Markets: Russia & EAC, South Korea, China.• Team Size: up to 20.• Distribution Channels: bookstore chains (Chitai-Gorod, Bukvoed), marketplaces (Ozon, Wildberries), digital platforms (LitRes, Bookmate, MTS-Lines), and FMCG chains (Auchan, Detsky Mir, Globus, Svetofor).• KPI Focus: market share growth, profit, revenue increase, profitability improvement, and new product launches.Key Achievements (2021–2023):• Revenue Growth: +56% in revenue by refining product portfolio.• Profit Increase: +72% in profit through emphasis on high-margin products and cost optimization.• Product Portoflio Expansion: +18% in new releases by implementing agile practices and product approach.• Market Share Growth: from 26% to 40% in market share by identifying competitor gaps.