SEO Skills: 1. Internal Optimization:1.1 Identifying relevant keywords, creating a semantic core and grouping related queries.1.2 Development and revision of the website's structure.1.3 Website analysis for errors and preparation of technical specifications for their correction.2. Content:2.1 Manual and template development of meta tags (title, description, keywords) and h1 tags.2.2 Analysis of website text content (originality, spam, optimization, and relevance).2.3 Preparation of technical tasks for writing and editing SEO texts with relevant keywords and themes.2.4 Development of a content plan for the blog and technical tasks for tests.3. External Optimization:3.1 Building a high-quality link profile for the website.3.2 Cleaning the link profile of the site from low-quality and malicious links.3.3 Implement campaigns to build positive reviews for the website and external services.4. Comprehensive Audits:4.1 Complete SEO site audit (internal and external optimization).4.2 Link profile analysis.4.3 Website usability audit, including analysis of the site's click map and heat map, verification of forms, filling, shopping cart, and user functionality.4.4 Analysis of competitors (direct and market leaders in the theme). Prepare a summary table with important external, internal, and technical SEO characteristics. Identify the strengths of competitor sites and weaknesses of the client's website and develop a promotion strategy.5. Writing of technical tasks for:- Writing SEO texts with relevant keywords and themes;- Optimizing the loading speed of the site;- Setting necessary 301 redirects;- Changing the protocol from HTTP to HTTPS;- Changing the domain of the site;- Migration to a new CMS;- Implementation of a new language version of the site.
Listed skills include Google Analytics, Internet Marketing, Seo, E Commerce, and 7 others.