Kirill Larkin Email & Phone Number

Кишинёв, Молдавия

Team management of the SEO department. I am involved in recruiting new staff, providing comprehensive training to employees, and developing business processes, instructions and regulations.1. Developing and expanding internal projects for the USA, Australia, and EU markets, focusing on niches such as pharmaceuticals, health, weight loss, nutrition and essay.2. Developing and implementing client SEO strategies for B2B, B2C and e-commerce niches in USA and EU markets, including market research and competitive analysis, keyword research, on-page optimization, technical optimization, content strategy, link building and analytics tracking, Currently, we are preparing to fully enter the Romanian market as an agency by expanding our services and building a solid presence in the market.

Москва, Россия

In September 2019, I was offered a job at a boutique SEO agency for a percentage of the project budget. As I was working part-time then, I took the opportunity and was hired as a Leading SEO Specialist. By the end of the year, I had successfully promoted five medium-sized client projects:1. A B2B project that dealt with expensive specialist technology (minimum contract value of €30,000). I was able to position the project as a niche leader. During my work, the number of keywords in the top 3 search results increased from 45% to 90%. I also did a significant job on the project's content, creating new pages and restructuring them.2. A local legal services expert. During our work together, we increased traffic by five times and received so many requests from clients that the expert had to hire an assistant. I did an excellent job of optimizing the existing content, identifying growth areas and implementing them, and link building.3. A local hosting provider. Sales increased three times, and the conversion rate increased by 2.5 times. Traffic increased only doubled due to the niche's specific. This was achieved by reorganizing the structure, re-optimizing landing pages and eliminating the cannibalization effect.4. Two projects for the same car tuning holding company. The projects were identical, so we tested different approaches on each one and applied the best practices of each hypothesis to both projects. The results would have been better, but the projects started to compete with each other. The clients opened additional branches in two more regions based on the final results.Throughout my time with the company, none of my clients stopped working with us.In 2021, I secured my first major Search Engine Reputation Management (SERM) project, working with a highly recognizable personal brand in the region. Collaborating with the founder, I developed work regulations and established an internal service line based on my expertise.

Тула, Тульская Область, Россия

I was brought on as an independent SEO expert to establish the Outsourcing business line within the company. I assisted in the development of technical optimization guidelines and helped with pre-sales preparation. Additionally, I took on most of the one-off technical work for the company's clients. As a result of my efforts in 2019, I was recognized by the agency as the best Tech SEO of the year and was subsequently given full responsibility for the technical aspect of our work.In 2020, the active development phase of the Outsourcing direction was completed. I secured three major clients and held the position of Senior SEO Specialist. Simultaneously, I began to delve into the area of Search Engine Reputation Management (SERM) to help refine templates and strategies. I continued to perform a full range of one-off technical tasks. I automate most of the company processes, the most significant example being a task that was reduced from 3 hours and 30 minutes to 20 minutes with no loss of quality.At the beginning of 2022, the active phase of organizing and optimizing Outsourcing work was completed, and I had some free time. I decided to focus exclusively on promoting USA and EU markets.

Молдова

As a result of my initial successes, I was promoted to the position of Head of the Internet Marketing Department. I assembled a team of highly skilled professionals, including a Junior SEO Specialist, Social Media Marketing Specialist, Content Manager, and Web Developer. Through this team's collaborative efforts, we consistently increased key performance indicators for the main project by 5-10% per month. Additionally, under my leadership, we successfully executed a redesign and fully launched two other company projects, which achieved profitability within four months of their launch.

Кишинёв, Молдавия

My primary goal was to enhance traffic and sales on the company's main website. I conducted a comprehensive technical optimization in the initial stages and resolved critical issues. Subsequently, I fully reorganized the structure and content of the catalogue and supplemented it with high-quality content. The effects were immediate, and after four months, we achieved a significant outcome in the form of a threefold increase in traffic and a fivefold increase in sales through the website.

Украина

In early 2016, I initiated a self-study of various search engine optimization materials. In March 2016, I began my search for an internship. I discovered a valuable opportunity to participate in a two-month evening Junior SEO Specialist course with the potential for future employment at Netpeak. After completing two preliminary interviews, I was informed of the opportunity to advance to a final interview with the Head of SEO and potentially secure a Junior SEO Specialist position with a trial period without completing the pre-course. I underwent three rigorous interviews and ultimately secured a place in a top-ranked company with over 600 employees and an impressive average conversion rate of 3% from candidate applications to job offers.During my tenure with the company, I have developed the following skills:1. Identifying relevant keywords, creating a semantic core, and grouping related queries.2. Review and verification of text authenticity.3. Development and evaluation of the introduction, including the title, keywords, description, and h1 heading.4. Examination of registration forms and e-commerce functionality.5. Conducting user experience evaluations.6. Preparation of copywriting guidelines and instructions.7. Analysis and optimization of external link profiles.8. Implementation of comprehensive website audits.9. Creation of detailed project specifications and requirements.10. Analysis of competitor strategies and tactics.