Kirill Plotnikov Email & Phone Number

Алматы, Казахстан

Developing new approaches and processes to support business transformation (merging structures with Kaizen SA, forming and dividing teams, etc.), working with a distributed team of 59+ employeesLeading full marketing support for operational launch, including: market research, brand management, performance marketing, working with influencers, PR & Events, and creating a comprehensive market entry strategy for the project, including: a. Building effective communication with clientsb. Planning and managing the marketing budgetc. Developing and launching comprehensive advertising campaigns (from creative ideas to media planning and material placement)d. Coordinating the work of creative specialists and media managersf. Generating hypotheses for promotion (taking the business to the next level)g. Analyzing the effectiveness of advertising campaignsh. Conducting digital research on customer needs and developing the most effective solutions for focus groupsLong-term and short-term budgeting, ensuring the achievement of financial and other key business performance indicatorsParticipating in the development of the company's strategic goals for the year, quarter, and month together with the shareholderDecomposing strategic goals and creating step-by-step plans for products, launches, and conversions, followed by implementation after approval by the ownerGenerating, justifying, and approving new initiatives: funnels, improving existing ones, creating new products and their packaging, and launching products using various digital platformsCreating and implementing the company's organizational structure and establishing interactions between and within departments (management, sales, marketing, technical, administrative, and finance departments)Developing and implementing a motivation system, reporting forms, plan-fact analysis, monitoring performance, and making adjustments as neededDeveloping and implementing regulations and job descriptions for employees

Москва, Москва, Россия

Direct reporting to Shareholders-Building up marketing department, service center & sales group-Collection, analysis and formalization of requirements for the targeting state of the business processes-Projects portfolio creation and prioritization. Build up projects roadmaps including sustainable development projects.-Examination of current business processes with the process owners, identification of bottlenecks and problem areas, formation of proposals for their optimization-Development of new and existing forms of processes reportingDuties and obligations of the marketing department-Design, creation and fulfilment of large-scale advertising campaigns (contextual advertising, teaser, banner, media, video advertising, mobile advertising, work with payment for "applications", targeted)-Development of concepts and long-term strategies for the promotion of services and goods-Website promotion in search engines for key queries, traffic increase, competitor analysis-Analyzing the traffic of the company online resources, conversions, the effectiveness of advertising campaigns and return on marketing investment -Prototyping new websites and landing pages to launch new products-Work with existing contractors-Development, adaptation of materials for placement offline and online-Tracking new channels for promotion and working with third-party advertising platforms and CPA networks-Drawing up and testing hypotheses to improve the effectiveness of channels, conducting A / B testing of advertisements and landing pages-Development of USP, price positioning, analytics, creation and development of brand architecture-Development and justification of marketing budgets-Control, efficiency increase and cost minimization for current business processes-Conducting industry research-Control and coordination of the activities of marketing, sales, analytics, strategic planning, project management, trade marketing departments-Organization and holding of events

Москва, Москва, Россия

-Participation in the development of long-term strategy and current action plans together with the Shareholders -Management of financial planning and budgeting departments: marketing, trade marketing, ecom, event and BTL marketing-Participation in the preparation of marketing events and integrated advertising campaigns (360°): TV, radio, DOOH, digital channels, events, influence, special projects, etc.Achievements:-The project of launching our own online retail grocery retail Tmall \ Tmall supermarket, Taobao, Ebay, Amazon, JD.-300% increase in sales of Alenka.ru products in 2020 -Organized own festival "Chocolate Holiday" https://choco.alenka.ru/-During the transition from offline events to online new B2C mechanics of interaction with the target audience were tested*Streaming online broadcasts*Sports activities*Music festivals*Youtube show-Developed and implemented TTL marketing strategies*Igromir - 47.8 million coverage *WOT - 142.3 million reach-As a result of the marketing activities carried out for one of the Group's business complexes, the total confirmed audience coverage showed an increase by 2019. by 208.25%-Launched cross promotional projects with federal networks, for example https://million.alenka.ru/-Design of the concept of twelve web projects was developed for the key BC Groups-Made a scalable AR (augmented reality) platform and creative concepts of AR solutions for integration into mobile applications of federal networks-A project to create video content for fok was implemented, the channel's audience grew by 45%-A methodology for researching the information field of the BC Group has been developed and implemented-An ecosystem has been developed for integrating brands into eSports activations, the growth in brand knowledge ranged from 6.5% -27.6%, the growth in the number of purchases from 11.44% -20%-Developed and implemented a methodology for measuring brand health indicators-39 event projects

Москва, Москва, Россия

-Management of the company marketing activities, development and implementation of marketing activities, budgeting-Organization and management of the development and implementation of activities -Participation in the development of the creative concept of the event within the framework of the project working group-Presentation to the company management, project justification and provement-Preparation of tender proposals-Effective management of the project team, including external contractors, freelancers with reference to KPI-Selection of contractors and service providers for project implementation (mini-tenders, document flow)-Creation of timing, budget and overall project estimation-Production control, POSM-Implementation of the event, coordination of all suppliers and employees-Preparation and structuring of all materials, proposals and documents related to the projects-Carrying out market research, evaluation of competitors-Coordination of projects, implementation of the launch of new and modified products of the company-Participation in the pricing strategy development -Analysis of the effectiveness of bringing new products to the market, development of corrective measures. Development of strategy and tactics for stimulating trade channels-Development and implementation of the necessary measures to launch your own online sales in Asia-Promotion and development of the company's website (optimization, traffic attraction, tracking the effectiveness of Google Analytics, Yandex Metrika; improving usability and conversion-Search, implementation of new online advertising tools, support and development of the existing online promotion strategy. Launching and testing new channels of distribution and sales-Control of maintaining corporate account in social networks: maintaining a news feed and a corporate blog

Москва, Россия

Направление маркетинга:Проведение анализа данных, полученных в выставочной деятельности методами экономической статистики: средних и относительных величин ( коэффициентов), группировки, графически, индексный, обработки рядов динамики;Направление интернет маркетинга:Подготовка предложений по повышению ценности бренда компании (brand equity), узнаваемости (brand awareness), привлекательности (brand affinity) для целевой аудитории заказчиков и посетителей;Ведение и контроль интернет проектов на этапах: анализа, подготовки, процессов создания и разработки, тестирования, запуска и сопровождения;Участие в проекте реконструкции веб сайта компании;Project manager "Выход Экспоцентра в социальные сети" Project manager " Мобильные приложения"

Москва

Составление программ маркетинга продукции на основе анализа потребительских свойств предоставляемых услуг(страхование), особенностей сегментов рынка, прогнозирование потребительского спроса и рыночной конъюнктуры;Участие в создании банка данных по маркетингу продукции( заявки на поставку, договоры на оказания услуг, емкость рынка);Подготовка, доработка и сопровождение документов, направляемых в органы исполнительной власти. Выполнение представительских функций при взаимодействии с ними;

Москва, Россия