Twelve years of practical experience in online and offline B2C, B2B and B2G and performance/brand marketing Proficiency in Ecom, Event, Mice, ATL, BTL and TTL marketing activitiesCore professional skills, expertise and activity:Marketing management: development andimplementation of strategies, marketing support for 360°activities/campaigns, cross-functional marketing tasks (Digital, Ecom, Event, Mice, ATL, BTL, TTL, A/B tests)Product and Project Management: managing, leading and coordinating departments /teams in projects, marketing support for products in other markets, productdevelopment planning, new product launch, modernization of the existingproducts/services, SCRUM, AGILE, KANBAN, WATERFALL, SMART goals,analytics of competitors / markets / projectsDigital marketing, ecommerce: web development, internet marketing (SEO,Paid Traffic, Context, Retargeting, Media, SERM, SMM)Working with Russian, Western and Asian markets (analytics, marketing communications, special campaigns, accountmanagement, negotiations, sales): Russian Federation, China, Hong Kong, Germany, USA, UAE, France, Italy, Singapore, CIS countries
