Kirill Vikentev Email & Phone Number

Russia

Key results:1) Created the unit in the bank to launch short-term UI experiments in a mobile application in order to find growth points for key business indicators. - From October 2021, the performance of one team of three people is 5 hypotheses per week. At the same time, one team leads three projects for different products.2) For 1 year, the unit has grown from one to three teams with a total of 10 people.3) Tested and implemented an enterprise-level product analytics system (Amplitude). The status of the project is Done, the system has been put into commercial operation.Key GrowthHacking results:1) Increased the conversion to sale of the product "Salary every day" from 3% to 9%.2) In one day, confirmed the need to implement a product for checking incoming calls for fraud. Service installation conversion was 12.7%3) Increased the collection of biometrics in the mobile application from 3.3% to 7.5%.4) Found a new point of sale for credit cards in a mobile application. The conversion to sale is 26 times higher than the current point of sale on the "Showcase" screen.Responsibilities:1) Analysis and improvement of user experience in key banking areas (payments and transfers, loans, investment products).2) Optimization of current business processes in the bank in order to reduce the time-to-market of launched experiments.3) since August 2021, Management of development team of in-house product analytics system.

Key results:1) Formed a cross-functional development team of 28 people. Platforms - Internet banking, mobile banking and bank website (website + JS services)2) Implemented a mechanism for issuing pre-approved cash loans and credit cards in a mobile bank. Conversion to loan processing was 35%3) Changed site's main page architecture to React in 2 months. Page load speed decreased by 80% for mobile devices.Responsibilities:1) Formation of requirements for the improvement of front and back systems.2) Carrying out the Discovery stage and administering the delivery stage of the implementation of the mobile and Internet banking functionality.

Key results:1) Developed and implemented a scheme for cross-selling cash loans after point-of-sales transactions. The process provided a 10% increase in sales per month.2) Developed a mechanism for changing the provider of payment for services and its implementation on the bank's website. The new provider reduced payment processing time by 50%.3) Developed a scheme for selling cash loans in the terminals "Zolotaya Korona". The goal of the project is to increase sales by 20% per month.Responsibilities:1) Account manager in IT for marketing, direct sales, cards, insurance and payment systems.2) Analysis of BRD from Business Units, formation of functional requirements, support for the development and testing of functionality.

Key results:1) Developed and implemented a scheme for the migration of clients-entities of affiliated banks to the target Internet bank without visiting branches. In 3 months, we transferred clients from two platforms to an in-house solution.2) Developed and implemented a data migration scheme from the back system of the affiliated bank to the target platform. All clients-entities were transferred within one month.Responsibilities:1) Formation of business requirements and terms of reference for the completion of mobile banking systems.2) Control of ongoing improvements at the stage of development and implementation.3) Formation of accompanying documentation.4) Updating the methodology for existing processes.5) Analysis of current processes and subsequent formation of requirements for their optimization