★ ORGANIZATIONAL LEADER AND MARKETING STRATEGIST: 22+ years of success in manufacturing and distribution environments. ★▶ WHAT I DO:I am an accomplished leader for EXAIR Corporation, with a dual leadership role as the Director of Sales & Marketing and Application Engineer Manager. To maximize direct and distributor B2B sales opportunities, I lead my teams by offering respect, support, trust, and confidence. I work relentlessly to position EXAIR Corporation’s market-leading position in intelligent compressed air products across North America and Canada.▶ WHAT I EXCEL IN:I am a responsive team leader with passion to tackle challenging projects that support company objectives. I excel at setting expectations and accepting guidance and coaching for individual, operational, and organizational success. Above all else, I believe in standing up for what is right and listening to my moral compass as I make organizational decisions. ▶ HOW I DRIVE RESULTS AT EXAIR CORPORATION: ✓ Budget Management ⇒ I implement new marketing initiatives across online and traditional platforms. ✓ Team Leadership ⇒ I collaborate with others to service accounts while optimizing processes and raising output.✓ Revenue Growth ⇒ I research the competition to meet client needs and maximize opportunities.✓ Sales Strategy ⇒ I work to gain a deep understanding of key vendor, customer, and distributor relationships.✓ KPI Creation ⇒ I evaluate reports, data, and trends to understand and improve customer metrics.▶ MY SPECIALTIES:★ Brand Positioning ★ Business Expansion ★ Strategic Planning ★ Social Media Marketing ★ Process Improvement ★ Competitive Analysis ★ Employee Relations ★ Budget Oversight ★ Consultative Selling ★ Market Strategy ★ Data Tracking ★ Price Negotiation ★ Website Launch ★ Employee Performance ★ Subject Matter Expertise (SME) ★ Business Model Transition ★ Logistics/Planning ★I look forward to expanding my network and creating new industry connections.
Exair Llc
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PresidentExair Llc Oct 2023 - Present
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Director Of Sales & MarketingExair Corporation Jan 2014 - Oct 2023Cincinnati, Ohio, UsI lead international B2B sales and marketing strategy for 16 lines of compressed air products to maintain market leader position, grow revenue, expand customer base, and develop team members. In addition, I use data to make decisions on marketing asset allocation and I work to optimize marketing channels, expand national accounts, and oversee creation and performance of KPIs. Report directly to the president.**Selected Achievements**✓ Lead team of 4 by promoting productivity and accountability. Guide new website creation and functionality to optimize e-commerce capabilities, compliance, custom pricing, and customer experience. ✓ Overhaul understanding of marketing reports to optimize budgeting, ad placements, and market expansion. Improve online presence by driving social media growth strategy. ✓ Manage webinar creation projects and content including educational videos, email marketing, whitepapers, case studies, and 19 foreign language websites. Drive platform selection, topic generation, and promotion.✓ Collaborate across departments and provide input on new initiatives during executive management meetings. Optimize inbound marketing model, negotiate special pricing, and communicate price changes to customers. -
Application Engineer ManagerExair Corporation Dec 2009 - Jan 2023Cincinnati, Ohio, UsI first held this position from 2009 to 2014 and have also been in this role since 2018. I lead the Application Engineering department to provide sales and technical product support while building relationships with national accounts and turning transactional interactions into consultative relationships. I analyze the competition and present findings in order to improve product offering and expand national distributor customer segment. **Selected Achievements**✓ Lead internal technical sales team of 5 as a responsive manager who provides support, training, and accountability. ✓ Build relationships with top customers by learning customer business and promoting all EXAIR product lines. Maximize productivity via streamlined activities.✓ Negotiate pricing and encourage acceptance of annual price increases by promoting value of streamlined EXAIR delivery system. ✓ Maximize social media marketing to improve content creation initiatives. Empower team to produce content to boost exposure and increase website traffic. ✓ Run sales group meetings to maximize potential sales, optimize negotiations, overcome hurdles, and remain competitive. Create and maintain process database to improve team efficiency.
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Canadian Sales CoordinatorExair Corporation Nov 2002 - Nov 2009Cincinnati, Ohio, UsI was promoted to this role to develop and implement business transition from distribution to direct sales model in Canada. I identified potential new distributors, raised awareness of EXAIR’s products, communicated changes to prior distributor, and established new relationships to grow sales volume. I was able to navigate an international environment to determine best methods for exporting, warehousing, shipping, customs, and currency conversion. This resulted in exponential growth of Canadian sales volume, as well as increased profits.
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Application EngineerExair Corporation Oct 1999 - Oct 2002Cincinnati, Ohio, UsI consulted clients on solutions to their industrial problems by using EXAIR products. I was able to increase the average volume of each sale by providing product recommendations, applying discounts, and negotiating terms. I also grew website content by building and maintaining robust application database. I worked with the development team to bring new products to market, created “EXAIR Efficiency Lab” to help clients conserve compressed air, and won the largest end-user customer order at that time. I worked to establish a national footprint by creating relationships with major distributors (Grainger, McMaster-Carr, Motion Industries …)
Kirk Edwards Education Details
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Xavier UniversityGeneral -
Western Michigan UniversityPsychology
Frequently Asked Questions about Kirk Edwards
What company does Kirk Edwards work for?
Kirk Edwards works for Exair Llc
What is Kirk Edwards's role at the current company?
Kirk Edwards's current role is President at EXAIR LLC.
What schools did Kirk Edwards attend?
Kirk Edwards attended Xavier University, Western Michigan University.
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