As the VP of Strategy & Communications, I create, manage, and formulate the strategy for all internal and external communications at ZaneRay. I represent the firm in all sales and marketing activities and events while also managing ZaneRay's partnership alliances. I have served on the Executive Leadership team since joining ZaneRay, and continue to help guide and execute the strategy and growth initiatives for the firm.

ZaneRay is a Design and Development agency that creates branded e-commerce experiences for some of the top brands in the Outdoor Industry. As a member of the executive leadership team, I work across all aspects of ZaneRay’s business, providing strategic direction for the firm as well as our clients.

I am a co-founder, and Managing Director of Avance. Avance is a strategy and innovation consultancy specifically focused on design innovation for the music and media industries. We help media companies, cultural enterprises, startups, and artists navigate disruptive changes and build strategies for tomorrow's business and creative ecosystems. https://www.avanceadvisors.ioClients:1. Intel2. Rethink Music3. Google Play4. Towne

Senior level Business Development and Account Management role responsible for growing and managing Ziba’s key accounts as well as bringing in new strategic accounts into the firm. I identified new opportunities for collaboration with new and existing clients while also providing strategic direction throughout the projects. I led strategic discussions around a client’s vision, business opportunities and innovation roadmap providing unique perspectives and concepts around how Ziba could serve as a catalyst to help companies clarify and validate new growth strategies through design innovation frameworks and methodologies. I served as the connective tissue between Ziba’s clients and creative leads, maximizing business impact through design solutions.

I managed a global Product Marketing team for all VIANT properties (Specific Media, Vindico, Myspace and Xumo - recently acquired by Time Inc.). In this role, I was responsible for creating and conceptualizing go-to-market strategies for all VIANT products. This included all sales collateral and support materials for the VIANT sales teams across the four company brands. Product Marketing was also responsible for managing the product rollout process from product completion to launch.

As the VP of Advanced Media Strategy, I led a strategic team of seasoned industry thought leaders and category experts who supported the sales organization by providing in-market sales support for Specific Media’s top agency clients. I consistently met with Specific Media's top domestic and international agency clients and traveled weekly throughout the US and Europe, leading discussions with marketers and brand advertisers, helping them tell a better brand story to their online consumers. The Advanced Media Strategy Group was primarily focused on creating media strategy solutions for clients, however, also served as the anointed thought leaders for the organization by representing the company at industry events as speakers as well as panelists. AMSG was most often brought into follow up meetings as product experts to support a more technical, tactical and strategic discussion around Specific Media's product offerings as well as provide insight around other solutions in the marketplace. In tandem, this group also functioned as the Product Marketing team for Specific Media, defining go-to-market strategies for new product releases and training the sales organization as well as the rest of the teams that supported them.

As the Director of Video Development for Specific Media, I was hired to create and launch a go-to-market strategy for Specific Media’s video ad solutions in 2011. In the years to follow, Specific Media became the number one video ad network by July 2012 (according to comScore). In just a few years time, while the average market growth rate of video ad investment held steady around 44%, Specific Media had grown their revenue by more than three times the market average, taking significant marketshare from our competitors. As the evolution of the marketplace moved towards a more integrated approach across digital formats, I worked directly with our clients to package comprehensive digital media solutions that integrated pre-roll video, as well as interactive video formats, into their traditional display advertising campaigns. In this role, I consistently traveled throughout the US, meeting with all of Specific Media's top agency clients on a weekly basis, discussing new concepts for customized media solutions that connected the dots between Online Video and Display advertising.

As the Director of Format Development, I was responsible for growing revenue and usage of Vindico's interactive video ad formats. I was also tasked in launching a new self-service creative software tool called 'ADML'. ADML enabled creative agencies to build out interactive video formats without having to utilize a third party vendor to do so. In this role, I spent the majority of my time traveling to meet with Vindico's media and creative agency clients, working in collaboration with their creative, planning and strategy teams to package creative format solutions that drove towards their desired user experience and engagement objectives within the context of their broader campaign KPIs. During this time, Vindico experienced significant growth in revenue and usage of their interactive format offering and later, formally created a separate team within the organization to manage this as a separate line of revenue for the company given the success of these efforts. This group still remains as an extremely viable and rapidly growing revenue stream for Vindico today.