6666 Grit & Glory. West Texas has always had something to say. Our heritage runs deep with a respect for those that came before us and a tradition to do things the right way. Our tradition dates back over 150 years. Fiercely independent. Best in class branding. And a sense that things have never been better. We have taken the best of this heritage and literally bottled in. Ok, canned it. Try our Grit & Glory craft beer, ranch water or ready-to-drink cocktails and we think you will agree. Our heritage does indeed run deep. All served with an authentic Texas flair.L.A. Libations is a next-generation beverage incubator and accelerator. At our core we are creators, seekers, motivators, and entrepreneurs. We are also proud of our partnership with Molson Coors Beverage Co and Keurig Dr. Pepper.

Backed by Keurig Dr Pepper, L.A. Libations, and Co-Founded with Jake Steinfeld (Body By Jake), Don't Quit! is on a mission to bring healthy and hopeful products to Baby Boomers everywhere who don't quit. Starting with Adult Nutrition, Don't Quit! active nutrition shakes are nationally available on dontquit.com and coming to retailers near you such as Safeway, Kroger, Walmart, CVS, Walgreens & Sprouts. Free of synthetics, artificial colors & sweetness and soy. “STICK TO THE FIGHT WHEN YOU'RE HARDEST HIT. IT'S WHEN THINGS SEEM WORST THAT YOU MUST NOT QUIT!"We have two primary goals – To create a delicious product with premium ingredients, and to build a brand that inspires greatness in you. That is our purpose. Our drive. When society tells you you’re too old or too young, or your mind tells you to give up, we’ll be there reminding you to not listen. To keep moving forward, inspiring you to persevere while fueling your body with the nutrients it needs to thrive.

Grounded in Health and Wellness, VMG develops a portfolio of innovative, scientifically-based products that meet the needs and wants of the emerging consumer.