Kirk Johnston Email & Phone Number

Auckland, New Zealand

Spearheading optimisation as a practice. Embedding a test & learn approach & using experimentation to drive data driven decisions.

Vancouver, Canada Area

Lead digital adoption strategy across a large and diverse organisation, who were moving from various disparate legacy systems to singular centralised solution. Played a key role in digital governance, overseeing ~130 projects a year, and ensuring all work was delivered to consistent and high standard, while enabling teams with adequate resources and support.

Sydney, Australia

Driving end to end customer journeys through digital channels. Building projects to test hypothesis and create engaging experiences, resulting in measurable increases in conversion, engagement and retention.

48 Shortland St, Auckland 1010, New Zealand

Lead the Search Marketing strategy across major insurance brands, working with key members of each business unit to create and implement programs of work to achieve measurable business outcomes through paid search, programmatic, SEO YouTube & email.

6/91 St Georges Bay Rd, Parnell, Auckland 1052, New Zealand

Served as a digital marketing advisor for Sam Ovens, expanding his digital acquisition program into paid search, YouTube & programmatic marketing, while optimizing landing page conversion and automated email programs.

Auckland, New Zealand

Responsible for managing and building a portfolio of high value AdWords & Facebook customers, with full ownership of the customer relationship and technical aspects of campaign builds, optimization and reporting.

Auckland, New Zealand

In this role I was responsible for building and managing a large portfolio of small to medium value Google AdWords™ accounts on behalf of Yellow® advertisers and ensuring these accounts performed to their potential.Other responsibilities (in addition to those listed above) included:• Account optimization to deliver expected monthly conversions, improve performance, reduce churn and grow revenue.• Report performance of accounts.• Overflow of Yellow® campaign management and… Show more In this role I was responsible for building and managing a large portfolio of small to medium value Google AdWords™ accounts on behalf of Yellow® advertisers and ensuring these accounts performed to their potential.Other responsibilities (in addition to those listed above) included:• Account optimization to deliver expected monthly conversions, improve performance, reduce churn and grow revenue.• Report performance of accounts.• Overflow of Yellow® campaign management and SEO as required Show less