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I am now retired after leading the Kantar North America Marketing Science Organization for the past several years. I am open to consulting assignments in marketing, marketing research, and advance analytics.My 43 year career in marketing has spanned both the supplier and client sides of the business. Before joining Kantar, he was Senior Vice President and Central Region Sales Manager for MarketTools. Prior to that, he was President of Innovation Focus-Research - a marketing research consulting firm specializing in new product development. Kirk spent much of his career at Hershey Foods where he was Vice President, Integrated Business Intelligence and responsible for all consumer research, syndicated data management, and category management analysis.I also owned a marketing/marketing research consultancy and was VP and Associate Research Director for Tracy-Locke/BBDO in Dallas. He has been a branch manager for M/A/R/C, and began his career in marketing research at General Mills.I received a Bachelor’s degree in Industrial Management and a Master’s degree in Management from Purdue University.
Ward Consultancy
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PrincipalWard Consultancy Mar 2020 - PresentMinneapolis, Minnesota, United States
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Managing Partner - Marketing Science OrganizationKantar Oct 2017 - Mar 2020Greater Minneapolis-St. Paul Area -
Evp Market Structure And AnalyticsTns North America Jan 2013 - Oct 2017Greater Minneapolis-St. Paul Area -
Evp Innovation And Product Development And Head Of Marketing Science CenterTns Sep 2004 - Mar 2013Minneapolis, Mn
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Senior Vice President - Central DivisionMarkettools Sep 2003 - Sep 2004
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PresidentInnovation Focus Research Nov 2002 - Aug 2003
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Vice President, Integrated Business IntelligenceHershey Chocolate Feb 1987 - Oct 2002
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Branch Manager - MinneapolisM/A/R/C May 1985 - Feb 1987 -
Vice President - Associate Research DirectorTracey Locke/Bbdo Advertising Mar 1981 - Jun 1985
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Assistant Marketing Research ManagerGeneral Mills, Inc. May 1977 - Mar 1981
Kirk Ward Skills
Kirk Ward Education Details
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Management, Marketing Research, Consumer Psychology -
Management, Consumer Psychology
Frequently Asked Questions about Kirk Ward
What company does Kirk Ward work for?
Kirk Ward works for Ward Consultancy
What is Kirk Ward's role at the current company?
Kirk Ward's current role is Principal/Owner at Ward Consultancy.
What is Kirk Ward's email address?
Kirk Ward's email address is ki****@****ast.net
What is Kirk Ward's direct phone number?
Kirk Ward's direct phone number is +195291*****
What schools did Kirk Ward attend?
Kirk Ward attended Purdue University Daniels School Of Business, Purdue University.
What skills is Kirk Ward known for?
Kirk Ward has skills like Analytics, Marketing Research, Segmentation, Market Research, Analysis, Product Development, Business Strategy, Marketing, Management, Consumer Products, Customer Insight, Leadership.
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