Kirk Barker Email & Phone Number

Sydney, New South Wales, Australia

ZEDER Corporation is the merged entity of Fulcrum Suspensions and Redranger. Together Fulcrum and Redranger bring together decades of local and global leadership in the Automotive Aftermarket. Combined ZEDER is the world’s largest and leading manufacturer of automotive polyurethane bushings and related accessories with operations in Australia, US, UK, and Vietnam.In Australia, the merged entity is the largest automotive steering and suspension business in the country with Wholesale and… Show more ZEDER Corporation is the merged entity of Fulcrum Suspensions and Redranger. Together Fulcrum and Redranger bring together decades of local and global leadership in the Automotive Aftermarket. Combined ZEDER is the world’s largest and leading manufacturer of automotive polyurethane bushings and related accessories with operations in Australia, US, UK, and Vietnam.In Australia, the merged entity is the largest automotive steering and suspension business in the country with Wholesale and Retail Workshop operations nationally. Show less

o Responsible for transitioning traditional marketing management and promotion utilising social media and inbound marketing strategies combined with improved CRM, based on the ‘Human - Helpful - Holistic' principled approach.o Manage the creation, delivery and amplification of social media and online content ensuring alignment with key business objectives.o Develop and execute strategies to continuously improve sales conversion and other consumer metrics within paid… Show more o Responsible for transitioning traditional marketing management and promotion utilising social media and inbound marketing strategies combined with improved CRM, based on the ‘Human - Helpful - Holistic' principled approach.o Manage the creation, delivery and amplification of social media and online content ensuring alignment with key business objectives.o Develop and execute strategies to continuously improve sales conversion and other consumer metrics within paid channels.o Manage production of high-quality, impactful marketing material, including targeted print advertising. Develop copy, newsletters and press releases that strengthen corporate identity, customer relationships and promotion.o Oversee the redevelopment of corporate websites to meet best-practices, particularly the mobile experience.o Responsible for the planning and coordination of four additional micro or “brand experience” ecommerce websites to facilitate improved customer experience and further realisation of company goals.o Liaison, negotiation and relationship building with suppliers.o Development and implementation of strategic sales and marketing plans and forecasts to achieve organisational objectives.o Development, commercialisation and marketing of innovative attractive new products.o Establishing rapport, development and maintenance of mutually beneficial relationships with trade account and other business customers.o Coordinate with creative talents and liaison with media partners. Show less

"Industry Expert" columnist for 4WD Action Magazine throughout 2015 (12 issues/contributions). See examples attached.

2011-2014 (Convener; Grahame McCraw. Chairman; Ray Smith Roberts)The Australian 4WD Industry Council is non-competitive, specialist council of the Australian Automotive Aftermarket Association. The 4WD Industry Council was formed to provide advice, consultation, collaboration and a strategic approach to current and potential market issues from regulators, governments, 4WD enthusiasts and community groups. It promotes professional and responsible activities within the 4WD sector.

Graduate Certificate In Internet Communication - Gradcertinetcomm(Curtin), Humanities, Credit

Examines the human dimension of the internet: How people network, collaborate and share information through internet communications, media.

Bbus (Marketing) Completed 2006