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A leader with over 15 years of experience in the online industry, specializing in analytics with deep expertise in product and project management. With experience at two of Canada's top 10 trafficked websites and leading global marketing agencies, I have successfully managed large-scale marketing campaigns, launched multi-million-dollar online platforms, and delivered insightful reporting. Skilled at building high-performing teams, translating insights into actionable strategies, and driving cross-functional collaboration to achieve goals. Curious by nature, I have a passion for data analysis and a dedication to lifelong learning.Specialities: Customer Discovery | User Interviews | Wireframing | Prototyping | A/B & Multivariate Testing | Google Analytics | Power BI | Google Ads | Facebook Ads Manager | Adobe Analytics | Adobe Target | Looker Studio | BigQuery | Amplitude | Data Analysis & Visualization | Mobile App Tracking | Python | SQL | Product and Project Management | Dedicated to Continuous Learning
Intact
View- Website:
- intactfc.com
- Employees:
- 19775
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Senior Digital Performance AnalystIntactToronto, On, Ca -
Associate Director, Gmp SolutionsBounteous Jan 2024 - Oct 2024Chicago, Illinois, UsLed client engagements for the Google Marketing Platform, serving as the primary contact for measurement strategies and marketing planning.Conducted workshops with brands like Canada Goose and RBFCU to develop a Measurement Strategy and Framework, aligning KPIs across departments with business goals to enhance data-driven decision-making.Conducted in-depth analysis of Skechers' e-commerce and on-site customer behavior data to uncover new advertising audiences, enhancing ad targeting effectiveness. -
Lead Analytics ConsultantBounteous Jul 2022 - Jan 2024Chicago, Illinois, UsDefined business KPIs and conducted cohort analysis for major brands like Popeyes and Qdoba, optimizing customer journey experiences.Analysis of Qdoba’s POS data for the Annual Business Review, earning client praise for actionable insights and strategic recommendations.Analyzed e-commerce transaction data for Popeyes' web and app experiences, collaborating with design teams to identify friction points and improve conversion rates. -
Sr. Analytics ConsultantBounteous Apr 2021 - Jul 2022Chicago, Illinois, UsDeveloped and launched Data-Driven Experience Audits and Insight-Driven Conversion Optimization services, delivering actionable insights for clients such as Coca-Cola and Badcock Furniture. Led a cross-functional team to develop playbooks and governance processes for these new services, ensuring consistency and best practices in delivery.Collaborated with Domino's C-suite leadership to define analytics KPIs aligned with annual business objectives.Managed the creation, maintenance and delivery of all Domino's weekly, monthly and campaign reporting as well as ad hoc reporting.Collaborated with cross-functional teams to leverage data-driven insights for Arvest Financial, achieving a 10% CTR increase through the implementation of the Insight-Driven Conversion Optimization framework. -
Sr. Data Analyst - SpecialistClickinsight Corporation Jul 2018 - Mar 2021Toronto, Ontario, CaPartnered with Meridian Credit Union marketing team to streamline reporting processes and establish a single source of truth for marketing analysis.Designed and facilitated analytics training programs for clients, including the City of Mississauga, empowering teams to adopt data-driven decision-making.Conducted lead generation funnel reporting and analysis to identify friction points, driving targeted improvements in the conversion process.Collaborated with clients to implement process changes for consistent tagging and tracking of marketing campaigns, enabling more effective data analysis. -
Full-Time ParentingCareer Break Jan 2017 - Jul 2017Spent time focusing on family while launching a Shopify ecommerce store as an entrepreneurial passion project.
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Sr. Project ManagerThe Weather Network Nov 2015 - Nov 2016Oakville, Ontario, CaLed the migration from Adobe Analytics to Google Analytics, reducing tracking discrepancies by 40% and improving data quality.Developed process changes and delivered tailored training for staff and C-suite, accelerating platform adoption across diverse user groups.Partnered with internal and external cross-functional teams to successfully implement mobile alert notifications. -
Sr. Product ManagerKijiji, An Ebay Company Dec 2013 - May 2015Toronto, Ontario, CaConducted user research and launched the sponsored ads in the Buy & Sell and Jobs categories, driving revenue growth.Monetized the Jobs category increasing revenue by 5x within 12 months through strategic partnership.Collaborated with the finance and engineering teams to deliver A/B testing, boosting ad revenue by $500,000.Enhanced user satisfaction by 20% through improved market acceptance testing for the mobile web experience. -
Sr. Product ManagerVault Solutions Inc. May 2009 - Oct 2013Toronto, On, CaConducted customer discovery research and product validation, securing four major clients, including TD Bank.Defined the MVP launch strategy and guided the cloud migration, enabling scalability and 3,000+ user sign-ups.Worked collaboratively with clients to proactively identify solution issues and new feature enhancements. -
Sr. Project ManagerCritical Mass Oct 2008 - May 2009Calgary, Alberta, CaLed the discovery and insight planning for Medco Pharmaceutical’s e-commerce launch.Managed the delivery of Panasonic’s marketing site for CES launch.Worked directly with Pearl Vision (client) to define new online e-commerce site. -
Sr. Project ManagerFjord Interactive Marketing & Technology Apr 2007 - Oct 2008Quebec City, Quebec, CaManaged the agency’s single largest account, Saab and Saturn, with a 2.3M annual budget.Led a 1.2M site redesign for General Motors.Delivered marketing campaigns for Bell Canada and Bank of Montreal.
Kirk Bean Skills
Kirk Bean Education Details
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Pragmatic MarketingPractical Product Management -
Project Management Institute (Pmi)Project Management Professional (Pmp) -
University Of TorontoCertificate In New Media Management -
Ryerson UniversityArchitecture
Frequently Asked Questions about Kirk Bean
What company does Kirk Bean work for?
Kirk Bean works for Intact
What is Kirk Bean's role at the current company?
Kirk Bean's current role is Senior Digital Performance Analyst.
What is Kirk Bean's email address?
Kirk Bean's email address is ki****@****ous.com
What is Kirk Bean's direct phone number?
Kirk Bean's direct phone number is +128983*****
What schools did Kirk Bean attend?
Kirk Bean attended Pragmatic Marketing, Project Management Institute (Pmi), University Of Toronto, Ryerson University.
What skills is Kirk Bean known for?
Kirk Bean has skills like E Commerce, Product Management, Digital Strategy, Online Advertising, Web Project Management, Saas, Strategic Planning, Online Marketing, Social Media, Web Applications, Pmp, Operations Management.
Who are Kirk Bean's colleagues?
Kirk Bean's colleagues are Grant Pan, Paulette Newman, Melanie Hebert, Shaina Kovacs, Manon Tremblay, Claire Scafe, Frédéric Bourgeois.
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