Kirk Bean

Kirk Bean Email and Phone Number

Senior Digital Performance Analyst @ Intact
Toronto, ON, CA
Kirk Bean's Location
Toronto, Ontario, Canada, Canada
Kirk Bean's Contact Details

Kirk Bean work email

Kirk Bean personal email

n/a

Kirk Bean phone numbers

About Kirk Bean

A leader with over 15 years of experience in the online industry, specializing in analytics with deep expertise in product and project management. With experience at two of Canada's top 10 trafficked websites and leading global marketing agencies, I have successfully managed large-scale marketing campaigns, launched multi-million-dollar online platforms, and delivered insightful reporting. Skilled at building high-performing teams, translating insights into actionable strategies, and driving cross-functional collaboration to achieve goals. Curious by nature, I have a passion for data analysis and a dedication to lifelong learning.Specialities: Customer Discovery | User Interviews | Wireframing | Prototyping | A/B & Multivariate Testing | Google Analytics | Power BI | Google Ads | Facebook Ads Manager | Adobe Analytics | Adobe Target | Looker Studio | BigQuery | Amplitude | Data Analysis & Visualization | Mobile App Tracking | Python | SQL | Product and Project Management | Dedicated to Continuous Learning

Kirk Bean's Current Company Details
Intact

Intact

View
Senior Digital Performance Analyst
Toronto, ON, CA
Website:
intactfc.com
Employees:
19775
Kirk Bean Work Experience Details
  • Intact
    Senior Digital Performance Analyst
    Intact
    Toronto, On, Ca
  • Bounteous
    Associate Director, Gmp Solutions
    Bounteous Jan 2024 - Oct 2024
    Chicago, Illinois, Us
    Led client engagements for the Google Marketing Platform, serving as the primary contact for measurement strategies and marketing planning.Conducted workshops with brands like Canada Goose and RBFCU to develop a Measurement Strategy and Framework, aligning KPIs across departments with business goals to enhance data-driven decision-making.Conducted in-depth analysis of Skechers' e-commerce and on-site customer behavior data to uncover new advertising audiences, enhancing ad targeting effectiveness.
  • Bounteous
    Lead Analytics Consultant
    Bounteous Jul 2022 - Jan 2024
    Chicago, Illinois, Us
    Defined business KPIs and conducted cohort analysis for major brands like Popeyes and Qdoba, optimizing customer journey experiences.Analysis of Qdoba’s POS data for the Annual Business Review, earning client praise for actionable insights and strategic recommendations.Analyzed e-commerce transaction data for Popeyes' web and app experiences, collaborating with design teams to identify friction points and improve conversion rates.
  • Bounteous
    Sr. Analytics Consultant
    Bounteous Apr 2021 - Jul 2022
    Chicago, Illinois, Us
    Developed and launched Data-Driven Experience Audits and Insight-Driven Conversion Optimization services, delivering actionable insights for clients such as Coca-Cola and Badcock Furniture. Led a cross-functional team to develop playbooks and governance processes for these new services, ensuring consistency and best practices in delivery.Collaborated with Domino's C-suite leadership to define analytics KPIs aligned with annual business objectives.Managed the creation, maintenance and delivery of all Domino's weekly, monthly and campaign reporting as well as ad hoc reporting.Collaborated with cross-functional teams to leverage data-driven insights for Arvest Financial, achieving a 10% CTR increase through the implementation of the Insight-Driven Conversion Optimization framework.
  • Clickinsight Corporation
    Sr. Data Analyst - Specialist
    Clickinsight Corporation Jul 2018 - Mar 2021
    Toronto, Ontario, Ca
    Partnered with Meridian Credit Union marketing team to streamline reporting processes and establish a single source of truth for marketing analysis.Designed and facilitated analytics training programs for clients, including the City of Mississauga, empowering teams to adopt data-driven decision-making.Conducted lead generation funnel reporting and analysis to identify friction points, driving targeted improvements in the conversion process.Collaborated with clients to implement process changes for consistent tagging and tracking of marketing campaigns, enabling more effective data analysis.
  • Career Break
    Full-Time Parenting
    Career Break Jan 2017 - Jul 2017
    Spent time focusing on family while launching a Shopify ecommerce store as an entrepreneurial passion project.
  • The Weather Network
    Sr. Project Manager
    The Weather Network Nov 2015 - Nov 2016
    Oakville, Ontario, Ca
    Led the migration from Adobe Analytics to Google Analytics, reducing tracking discrepancies by 40% and improving data quality.Developed process changes and delivered tailored training for staff and C-suite, accelerating platform adoption across diverse user groups.Partnered with internal and external cross-functional teams to successfully implement mobile alert notifications.
  • Kijiji, An Ebay Company
    Sr. Product Manager
    Kijiji, An Ebay Company Dec 2013 - May 2015
    Toronto, Ontario, Ca
    Conducted user research and launched the sponsored ads in the Buy & Sell and Jobs categories, driving revenue growth.Monetized the Jobs category increasing revenue by 5x within 12 months through strategic partnership.Collaborated with the finance and engineering teams to deliver A/B testing, boosting ad revenue by $500,000.Enhanced user satisfaction by 20% through improved market acceptance testing for the mobile web experience.
  • Vault Solutions Inc.
    Sr. Product Manager
    Vault Solutions Inc. May 2009 - Oct 2013
    Toronto, On, Ca
    Conducted customer discovery research and product validation, securing four major clients, including TD Bank.Defined the MVP launch strategy and guided the cloud migration, enabling scalability and 3,000+ user sign-ups.Worked collaboratively with clients to proactively identify solution issues and new feature enhancements.
  • Critical Mass
    Sr. Project Manager
    Critical Mass Oct 2008 - May 2009
    Calgary, Alberta, Ca
    Led the discovery and insight planning for Medco Pharmaceutical’s e-commerce launch.Managed the delivery of Panasonic’s marketing site for CES launch.Worked directly with Pearl Vision (client) to define new online e-commerce site.
  • Fjord Interactive Marketing & Technology
    Sr. Project Manager
    Fjord Interactive Marketing & Technology Apr 2007 - Oct 2008
    Quebec City, Quebec, Ca
    Managed the agency’s single largest account, Saab and Saturn, with a 2.3M annual budget.Led a 1.2M site redesign for General Motors.Delivered marketing campaigns for Bell Canada and Bank of Montreal.

Kirk Bean Skills

E Commerce Product Management Digital Strategy Online Advertising Web Project Management Saas Strategic Planning Online Marketing Social Media Web Applications Pmp Operations Management Application Design

Kirk Bean Education Details

  • Pragmatic Marketing
    Pragmatic Marketing
    Practical Product Management
  • Project Management Institute (Pmi)
    Project Management Institute (Pmi)
    Project Management Professional (Pmp)
  • University Of Toronto
    University Of Toronto
    Certificate In New Media Management
  • Ryerson University
    Ryerson University
    Architecture

Frequently Asked Questions about Kirk Bean

What company does Kirk Bean work for?

Kirk Bean works for Intact

What is Kirk Bean's role at the current company?

Kirk Bean's current role is Senior Digital Performance Analyst.

What is Kirk Bean's email address?

Kirk Bean's email address is ki****@****ous.com

What is Kirk Bean's direct phone number?

Kirk Bean's direct phone number is +128983*****

What schools did Kirk Bean attend?

Kirk Bean attended Pragmatic Marketing, Project Management Institute (Pmi), University Of Toronto, Ryerson University.

What skills is Kirk Bean known for?

Kirk Bean has skills like E Commerce, Product Management, Digital Strategy, Online Advertising, Web Project Management, Saas, Strategic Planning, Online Marketing, Social Media, Web Applications, Pmp, Operations Management.

Who are Kirk Bean's colleagues?

Kirk Bean's colleagues are Grant Pan, Paulette Newman, Melanie Hebert, Shaina Kovacs, Manon Tremblay, Claire Scafe, Frédéric Bourgeois.

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