Clients: Cotton On, Adore Beauty and Sharetea

Clients: Disney, Del Monte, KB Home.• Managed multiple digital marketing channels including SEM, paid social, display, digital content strategy/development etc.• Tested and scaled new channels with focus on maximizing ROI.• Coordinated with stakeholders across internal digital marketing teams and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported.

• Managed a team of six, including editors, analysts and coordinators.• Worked with cross functional stakeholders to define the overall customer acquisition strategy and goals to ensure key business objectives are met.• Planned and managed paid search, display/retargeting, and social networking campaigns.• Developed reporting, insight capabilities and processes to effectively assess progress of various campaigns.

• Day-to-day management of large-scale paid media campaigns in Google, Bing, Yahoo, Amazon and Facebook including campaign planning, execution, budget management, performance analysis and bidding optimization.• Focus on hyper local, regional and national campaigns in legal, healthcare and professional service(s) industries.• Drive continued optimization of search campaigns through ad copy testing, quality score improvement and keyword expansion.• Set and execute strategies for display campaigns in Google Display Network (GDN).• Lead conversion rate optimization (CRO) projects and A/B testing around lead paths and creative.• Stay current on SEM strategies, best practices, competitive landscape and keyword ecosystem.• Communicate recommendations with senior and C-level management across the organization.• Responsible for ecommerce strategy, user experience, and content goals.

• Hired to establish and manage SEM marketing program in-house and advance digital marketing campaigns.• Doubled conversion rate and lowered acquisition costs by 30% within six months.• Developed a cohesive marketing strategy across a number of online and offline channels, owning the monthly budget and KPIs. • Distributed content for end users through various platforms, distribution channels and targeting solutions (Search, Blogs, Demo Videos, Ad Networks, E-mail, GDN).• Led marketing efforts in ecommerce acquisition with aggressive ROI goals, while increasing return visitation, downloads and overall customer satisfaction. • Managed social channels for audience engagement and work with team on effective tactics for communication within each social platform.

Managed Visa’s Paid Search business by developing a search strategy to meet business objectives that allow each line of business to fully realize Search’s power in delivering efficient and qualified online traffic to meet campaign goals. • Hired to build out the Search Marketing team in Los Angeles from the ground up and acted as the search visionary for Visa Inc.• Executed search campaigns across multiple online media channels to meet business objectives, raise brand awareness and to maintain consumer preference and market share.• Managed all aspects of the SEM lifecycle from pre to post buy analysis.• Monitored the development of emerging media channels and tools to gain a competitive advantage in the digital space and amplify word of mouth, including social media, paid social and digital advertising, paid search, mobile development, online video.• Leveraged analytics tools and resources (Google Analytics, Omniture, Hitwise) to understand and optimize the performance of marketing campaigns.• Utilized Social Networking Sites (YouTube, Facebook).• Communicated new SEM opportunities to both internal and external stakeholders. • Provided competitive analysis, marketplace analysis, and creation of POVs.• Created performance dashboard for integrated reporting.

• Developed strategic advertising campaigns and generated media sales revenue with Yahoo’s Global display & search offerings from a group of automotive, technology, and entertainment clients.• Responsible for revenue growth and quota attainment for a multi-million dollar portfolio across search, branded display, performance display, mobile, and video. • Managed Yahoo!’s highest value clients, including: cross sell / up-sell, performance measurement, optimization, and day-to-day relationship lead. • Managed analysis and reporting of the key elements of the campaign lifecycle e.g. budgeting, bidding, conversions, CPA’s, optimization, consistent with preset campaign objectives.• Implemented reporting processes to effectively communicate procedures to internal teams.• Sought out PPC growth opportunities, adjusted programs appropriately, and tested/analyzed keywords, ads, copy and landing pages to increase ROI.• Worked with Business Intelligence and Business Analytics teams to produce a number of internal and partner-facing reports and tracking mechanisms to achieve greater insight into company’s online marketing efforts.• Mentored, hired and trained Search/Account Managers on products, systems and processes.• Yahoo Leadership award recipient.