Global Consumer Direct Marketing Specialist, Nike
Developed and led seasonal marketing full funnel journeys promoting performance and lifestyle products throughout Nike’s Digital ecosystem and Nike social media channels. Managed cross-functional teams and coordinated cross functional marketing functions across various geographies to ensure a unified marketing approach. Cultivated and strengthened strategic partnerships with top industry players, bolstering the brand's market positioning and collaborative endeavors. Fostered collaborative relationships with cross functional teams, actively contributing to the definition of consumer journeysto enhance the overall brand experience. Utilized data analysis to identify consumer behavior trends and devised innovative strategies to enhance consumer connectivity and engagement.