Full stack eCommerce development for properties across Arroya's portfolio of brands.

◾ Demonstrate expertise in leading all phases of diverse projects with a concentration on visual media and podcasting.◾ Secured contracts for a wide variety of roles, such as Video Editor, Cinematographer, Motion Graphics Artist, Copywriter, Live Video Streaming Consultant, Podcast Consultant, and Producer.

◾ Develop and implement strategies for expanding the company’s reach and thought leadership to startups, venture investors, technologists, and finance professionals.◾ Originate innovative marketing campaigns and engaging content. Head of company outputs of long-form video, live broadcasts, social media, podcasts, white papers, newsletters, and industry reports.◾ Extend company media channels, including YouTube and TikTok, to over four million views and 30k followers.◾ Source unique content topics for sales and marketing units, establish and maintain editorial calendars, and build a dedicated team of freelance creatives.◾ Target a specific set of keywords for all content in order to drive traffic and increase search rankings across all channels.◾ Monitor and assess the competition’s online activities and provide recommendations on changes to current campaigns.◾ Work closely with the company’s business development team to devise new online marketing strategies and update outdated ones.◾ Review content on a regular basis to ensure that it is current, accurate, and in line with company goals.

◾ Served as the Producer of Applico’s live tech/business news show “Winner Take All”. Covering topics in financial markets, emerging technology, startups, and B2B innovation.◾ Spearheaded a broad range of hands-on creative tasks in regard to video content strategy, including cinematography, video editing, motion graphics, livestream engineering, audio, and set design.◾ Remained with budget by creating and updating production schedules, communicating with vendors about rates and availability.◾ Coordinated with other departments, such as the executive team and business development, to ensure that projects met strategic goals.◾ Prepared detailed outlines and scripts within the desired time frame and in accordance with the overall show style.

◾ Directed full cycle production of the world’s first English-Rohingya language courses, traveling to Bangladesh to pilot the program.◾ Operated as Videographer and producer throughout the eight-episode series “Once Upon a Time in Burma”.◾ Created the first ever recordings of folk songs in the Burmese, Karen, and Kachin languages while onsite in Myanmar.◾ Originated animated social video content for the Exsul Education Platform by applying these historic recordings.

◾ Contributed extensively to all aspects of video content creation for charting artists.◾ Captured, edited, and produced music videos, televised adverts, interviews, live events, and motion graphics pieces.

◾ Devised and employed effective approaches to music content discovery as host of the morning show on Radio 102.3 - Alternative Radio for Portland.

◾ Produced the Portland Trail Blazers flagship morning show “Rip City Mornings” and directed a relaunch of the show with new personnel, segments, imaging, and content strategy.◾ Supported the promotions and sales departments by producing segments for top clients, including the NBA, Toyota, and Crunch Fitness.

Produced the #1 rated afternoon show in the market “The Donkey Show,” revitalized the entire video streaming infrastructure, and transitioned the show to an HD online broadcast.