Kirk Fetzer Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Publishing Consultant and Contractor Services• Specialize in daily news publishing at live events via on-site and remote production• Produced magazines with as many as five printer deadlines daily and continuous online news posting• Services I’ve provided include hiring and direction of layout artists, photographers, and photo editors/retouchers; magazine layout design and magazine production; photo editing and retouching; digital magazine production; page proofing and pre-flighting files for print; management of printing and distribution; worldwide remote newsroom design and set up; file server set up and management; and consulting to publishers on live news magazine production• I’ve produced over 250 magazines live on five out of the seven continents with amazing, creative teams• Additional publishing services I’ve provided include website design, development, and maintenance for industries ranging from artists to finance[FetzerGroup.com]

Worldwide

• Directing a creative team of three layout artists, a photo retoucher, and prepress personnel• Building production workflows enabling magazine production rates that averaged 20 min/page to successfully meet five printer deadlines per day for magazines exceeding 100 pages in length• Providing compassionate technical support at international venues for creative and editorial staffs of 15-20 people who were typically working while jetlagged• Contributing to strategy meetings by coordinating production requirements for new sales opportunities enabling publications generating $500k per issue per day in advertising• Hiring, training, and art direction of seven layout artists over my 23 years with the client• Establishing systems for inbound digital photo assets from two photographers to enable file renaming, retouching and access by multiple team members within minutes of downloading into the system.• Set up and management of file server/backup server and LAN network, in temporary newsrooms in an average of six cities a year to enable team members to produce content at industry-leading levels • Introduced new technologies including digital video, photo archive access, embedded video in digital editions, redundant file servers, and file server + Dropbox integration for easy remote access.— I am contracted for similar responsibilities by other publishers and organizations and have worked with organizations large and small – such as AARP, NDIA and IMSH – to help publish their on-site show daily magazines and live news content to print and web channels.

San Francisco Bay Area

• 15 years owning/publishing a daily news magazine at clean vehicle industry trade shows• Published daily as a print magazine and online to all event attendees• Published regularly at six industry trade shows including ACT Expo, Clean Cities Conference, and Alternative Fuels & Vehicles Conference and Expo (AFVI).• Partial advertiser list included Honda, Toyota, Ford, Hino, Freightliner Trucks, and Clean EnergyRoles Included:• Publisher• Art Director for layout staff• Production Manager• Photo Retoucher• Backup Photographer• Web Developer and Editor• IT Manager and Tech Support• Print Buyer• Distribution Manager• Accounting/Invoicing

Westley, California, United States

(company formerly Just Tomatoes, Etc!)• I designed and built client’s first online presence and e-commerce website with 50+ products• Grew online sales of client’s dried fruits and vegetables from $0 to $30k a month in five years• Maintained product listings and stock status the e-commerce website• Worked directly with the company owner to develop and implement online promotions for seasonal, holiday and special offers• As web developer and content manager, I designed banners, and product images, wrote and edited promotional copy and product descriptions for website

San Francisco, California, United States

Contract graphic design work in five design studios producing work including: business identity systems, product catalogs for The North Face and Sierra Designs, and public education materials on Super Fund sites for the Army Corps of Engineers.