I create and execute strategic communications campaigns for a broad spectrum of clients including Fortune 500 corporations, nonprofits, foreign governments and industry coalitions.

Provide strategic oversight and counsel for a broad range of clients, including corporations, foreign governments, trade associations, nonprofits and advocacy organizations. Expertise in: media relations, corporate positioning, issue management, digital and social media campaigns, crisis communications, public advocacy, and consumer education.

Spearheaded communications initiatives including advertising, media, strategic partnerships, digital communications and advocacy for organization comprised of more than 200 Fortune 500 company CEOs. Named most influential lobbying organization by Fortune. Formulated messaging to promote organizational image and position as reputable thought leader; convey viewpoint on relevant business issues to the media. Identified opportunities to promote brand and secure speaking engagements for member CEOs. Solicit and interact with external agencies and vendors. Contributed to print and online advertising campaigns, and video series production. Set up strategic and logistical planning for website redesign. Administered $4.2M annual budget. Supervise 24 staff. o Counseled and advised CEO’s of iconic Fortune 100 companies such as Exxon Mobil Corporation, Verizon, JP Morgan, Dow Chemical Company, Wal-Mart Stores, Inc., The Boeing Company, The Procter & Gamble Company on messaging and media opportunities. Placed Principals and CEOs on more than 100 broadcast outlets, 60 radio stations and in more than 2,000 print publications, increasing exposure 20 percent over 2009. Bolstered media coverage by 38 percent. o Developed online advertising campaign with over 20 million impressions. Magnified online reach through social media outreach including increasing influential Twitter followers by 130 percent and Facebook interaction by 88 percent over the previous year. o Maximized organization efforts despite 20 percent budget cut. Revamped internal work teams and overall workflow. o Initiated series of online campaigns including Delivering Innovation, Corporations 101 and JobStart 101, which reached millions of viewers. o Recipient of the Silver SABRE award for a healthcare campaign “Doing Nothing is Not an Option.” Awarded a Gold SABRE Award for “Partnership for Disaster Response” campaign.

Established award-winning boutique public relations agency serving corporations and organizations in the consumer product, lifestyle, healthcare and technology sectors. Championed business development activities such as lead generation, client consultations, account acquisition and account management. Interacted with clients to determine objectives and strategic plans; originated multi-faceted communications platforms. Launched and managed communications programs leveraging print and online media, advertising, branding, and marketing. o Recognized by PRWeek as #12 among the “Top 20 Fastest-Growing Agencies in the U.S.” Designated as one of the Top 300 agencies in the nation.o Fostered agency growth from 1-person operation to 4-person organization, doubling sales within first two years.o Propelled the coast-to-coast promotion of AAA’s New Cars & Trucks Buyer’s Guide, which garnered prominent placement in retail bookstores and expanded sales growth.o Implemented media campaigns for institutions such as the American Chemical Society, American Association for the Study of Liver Diseases and the American Society for Clinical Pharmacology and Therapeutics. o Clients included Sleep Better Brands, Kohler, Christophe Salon, Miami Convention & Visitors Bureau, Pfizer, Inc., National First Ladies’ Library & Museum, USS Sequoia Presidential Yacht, National Safe Boating Council, John Templeton Foundation and others.ADDITIONAL EXPERIENCE- KETCHUM PUBLIC RELATIONS •Senior Account Executive- RUDER FINN •Account Executive- OFFICE OF U.S. SENATOR DAVID DURENBERGER (R-MN) •Staff Assistant