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Product Marketing leader and strategic thinker with in-depth expertise driving measurable results through effective executive-level leadership and a collaborative, hands-on approach to every challenge. Proven history in heading up product launches, directing lead-generation programs, guiding resources in the utilization of automation technologies, strategy and planning. Exceptional written and verbal interpersonal communication skills coupled with extensive experience recruiting, leading, and coaching high-performance sales, technical, and marketing teams. A prolific public speaker, regularly leading presentations and public speaking engagements for up to five-hundred attendees.Core ProficienciesGlobal Cross Functional Leadership | Product Launch & Go-to-Market | Marketing Strategy | Strategic Planning | Market, Tech, & Social Trends Analysis | Cloud Computing & SaaS | Content Development | Sales Enablement | Requirements Gathering | Customer Insight | Competitive Analysis | Outbound Product Management | Customer & C-Suite Relationship | Brand Messaging | B2B Lead Generation | Industry Spokesman | Project Management | Team Building | Pricing, Budget, Forecasts | Partner ManagementCareer Highlightso Drove a $100M+ sales growth and 50%+ revenue growth within Oracle Cloud/SaaS CRM businesso Leading global cross-functional teams to produce continuous sales growth, tangible results through strategic marketing programs, and ongoing overall achievement in line with company mission-critical objectives.o Successfully integrated eCommerce, marketing automation, knowledge management, contextual search, and cloud/SaaS customer service acquisitions as Oracle’s Vice President of Product Marketing.o Reorganized and optimized Netra carrier grade server and software product line to establish a 40% increase in revenue growth, leading to several subsequent contract design wins in China, Japan, and Europe.
D2Bg
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Founder And Lead ConsultantD2BgLos Altos, Ca, Us
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Founder/Lead ConsultantD2Bg Apr 2014 - PresentLos Altos, CaOwn all operational facets of D2BG (“Designed to be Great”), a value creation consulting firm leading in marketing strategy, value messaging, digital marketing, content development and sales enablement for growth companies.Noted Accomplishments:o Leveraged expertise in product marketing and go-to-market strategy to drive significant revenue generation from day one in addition to expanding market opportunity and increasing investor/venture interest for our clients.o Engaged in competitive product positioning and value messaging development for a cloud/SaaS contract lifecycle service for Parley Technology.o Developed new product design strategy and business model for a performance challenge rewards app at GrailTech.o Created and led LionShare Media’s product positioning strategy for app-based mobile brand experience platform.
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Vice President Product MarketingOracle Corporation Aug 2009 - May 2012Redwood Shores, CaliforniaDirected a cross-functional global product marketing team for Oracle’s CRM, eCommerce, and Customer Experience while holding accountability over a team of eight product marketing directors. Established global marketing strategy from ground up, including value-based messaging, competitive positioning, product launches, leads generation, presentations, webinars, videos, white papers, testimonials, sales tools, and analyst events.Noted Accomplishments:o Led global cross-functional team in new global marketing strategy, value-based messaging, competitive product positioning, lead generation, digital and social media marketing, sales establishment, and marketing content. to produce a $100M+ sales growth and a 50%+ revenue growth for Cloud/SaaS CRM business.o Designed highly effective digital marketing programs such as website redesign & content, SEO/SEM, Google Adwords, banner ads, and social media marketing for Facebook, Twitter, YouTube, and through the “Complete CRM” Blog.o Featured speaker at OpenWorld, executive roadshows, and industry analyst events domestically and internationally.o Integrated five acquisitions; eCommerce, marketing automation, knowledge management, search, and cloud/SaaS customer service. -
Group Product Line ManagerSun Microsystems Sep 1997 - Dec 2007Menlo Park, CaliforniaManaged and guided up to seven product marketing and product marketing managers. Spearheaded product launches, presentations, marketing collateral creation, success stories, videos, partner marketing, industry events, and public relations operations. Noted Accomplishments:o Progressed through several promotions, from Group Marketing Manager to current role through consistent demonstration of unparalleled dedication and team contribution.o Spearheaded Solaris Desktop/Java Graphics and Imaging teams for upgrades to User Experience and the creation of a new market for Java in 3D graphics rendering and high-resolution imaging in partnership with a team of seven product and marketing managers.o Fully rebuilt and marketed Netra carrier grade server and software product line for a 40% increase in revenue growth in addition to securing significant contract design wins in US, China, Japan, and Europe.o Served as Sun’s Featured speaker at JavaOne, the Executive Briefing Center, and a variety of industry & analyst events globally. -
Director Product MarketingBull Sep 1994 - Jul 1996Phoenix, Arizona / Paris, FranceLeading a team of 4 product managers, redefined and transformed Bull’s distributed data access product line into a complete enterprise data warehousing and business intelligence solution, growing revenue by 140% in US and Europe. Created value messaging, product launches, marketing campaigns, product content, sales tools, PR and industry/customer events. Negotiated major licensing & marketing agreements with leading BI/ Enterprise Software companies, including Business Objects and Computer Associates. -
Product Line ManagerMicrosoft May 1993 - Jan 1994Redmond, WashingtonManaging team of 3 product marketing managers to create new global go-to-market strategy, messaging, competitive positioning, advertising, marketing campaigns, product launches, sales tools, marketing content and channel programs. Our most successful campaign was the $2 million "Working Together as One" campaign to better compete with "all in one" suites, growing sales by $80m and maintaining #1 market share in office software. -
Product Marketing ManagerApple Inc. Jun 1986 - Mar 1993Cupertino, California
Kirk Mosher Skills
Kirk Mosher Education Details
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Economics
Frequently Asked Questions about Kirk Mosher
What company does Kirk Mosher work for?
Kirk Mosher works for D2bg
What is Kirk Mosher's role at the current company?
Kirk Mosher's current role is Founder and Lead Consultant.
What is Kirk Mosher's email address?
Kirk Mosher's email address is km****@****ast.net
What is Kirk Mosher's direct phone number?
Kirk Mosher's direct phone number is +165053*****
What schools did Kirk Mosher attend?
Kirk Mosher attended Stanford University Graduate School Of Business, University Of California, Berkeley.
What skills is Kirk Mosher known for?
Kirk Mosher has skills like Product Marketing, Cloud Computing, Strategy, Solution Selling, Management, Marketing Strategy, Product Management, Crm, Business Alliances, Saas, Enterprise Software, Competitive Analysis.
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1gmail.com
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Kirk Mosher
Park City, Ut1hsc.utah.edu1 +180135XXXXX
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