Kirk Wakefield

Kirk Wakefield Email and Phone Number

Chief Research Officer @ Wakefield
Waco, TX, US
Kirk Wakefield's Location
Waco, Texas, United States, United States
Kirk Wakefield's Contact Details
About Kirk Wakefield

With over two decades at Baylor University, my tenure as the Executive Director of S3E has been dedicated to cultivating top-tier talent in Data Strategy and Sales Leadership within the sports and entertainment sectors. Our mission is rooted in fostering integrity across the industry, a commitment mirrored in my role as Founder of Wakefield, where we deliver transparent, scientific assessments of partnership impact for national brands and sports properties.At Wakefield, our team's analytical prowess is trusted by industry giants like Ford, USAA and Bridgestone, ensuring their investments effectively engage passionate fan bases. Leveraging a blend of business analytics and sports industry acumen, we empower clients with data-driven insights that drive strategic decisions and maximize returns on their assets and ideas. Through collaboration and innovation, our research helps shape the evolving landscape of international sports marketing.

Kirk Wakefield's Current Company Details
Wakefield

Wakefield

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Chief Research Officer
Waco, TX, US
Kirk Wakefield Work Experience Details
  • Wakefield
    Chief Research Officer
    Wakefield
    Waco, Tx, Us
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  • Baylor University
    Edwin W. Streetman Professor Of Retail Marketing
    Baylor University Jul 2002 - Present
    Waco, Texas, Us
    Executive Director & co-founder of the Curb Sales Strategy in Sports & Entertainment (S3E) program at Baylor University. Founder of the National Collegiate Sports Analytics Championship (NCSAC).
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  • Wakefield
    Chief Research Officer
    Wakefield Jan 2017 - Present
    Waco, Texas, Us
    Brands and properties rely on us for scientific, transparent, customized measurement of partnership effectiveness. They gain insights drawn from research among community members, including scores of NFL, NBA, NHL, MLS, MLB, motorsports, esports and entertainment properties. National brands including USAA, Invisalign, Bridgestone and Reliant/NRG trust us to evaluate the effectiveness of their partnerships. Visit www.wakefield.global to learn more.
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  • Iae Business School
    Professor, International Sports Marketing
    Iae Business School Mar 2005 - Present
    Pilar, Buenos Aires Province, Ar
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  • Baylor S3 Report
    Founder/Editor
    Baylor S3 Report Dec 2010 - Present
    Online publication of best practices in sports sales & marketing, compiling monthly insights from over 100 contributors across all major league sports.
  • Need Him Global Ministries
    Member Board Of Directors
    Need Him Global Ministries Sep 2013 - Oct 2016
    Dallas, Texas, Us
    The mission and vision of Need Him is to intentionally present the Gospel of Jesus Christ, to all people using all forms of media,and provide a means to respond.The vision is to allow any two people,anywhere in the world, on any device, to have a live conversation about Jesus.
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  • Memphis Redbirds
    Consumer Research Director
    Memphis Redbirds May 1999 - Sep 2002
    Memphis, Tn, Us
    Directed consumer research for three seasons with the Redbirds, primarily customer service, promotion value and sponsorship ROI. Practical research for management resulted in academic publications in the Journal of Advertising Research, Journal of Advertising, and Journal of Services Marketing.
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  • University Of Mississippi
    Associate Professor
    University Of Mississippi Sep 1991 - May 2002
    University, Ms, Us
    Marketing Department Coordinator
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  • Millikin University
    Assistant Professor
    Millikin University Aug 1989 - May 1991
    Decatur, Il, Us
    Completed Ph.D. dissertation at SLU as an Assistant Professor at Millikin.
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  • Saint Louis University
    Instructor
    Saint Louis University Sep 1986 - Aug 1989
    Saint Louis, Mo, Us
    Full-time instructor while completing Ph.D. Also worked as a secret shopper at the St. Louis Cardinals, which provided the conceptual impetus for much of the fan research I conducted in the 1990s.
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  • Asarco
    Logistics Analyst
    Asarco 1984 - 1985
    Sahuarita, Arizona, Us
    Analyzing alternative transportation options for shipment of nonferrous metals on national and international tariffs.
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Kirk Wakefield Skills

Marketing Social Media Sponsorship Sports Marketing Advertising Leadership Event Planning Sales Sports Social Media Marketing Marketing Research Management Sports Management Microsoft Dynamics Crm Marketing Analytics Marketing Strategy Public Speaking Digital Marketing Fundraising Event Management Marketing Communications Blogging Microsoft Excel Online Marketing Brand Development Email Marketing Digital Media Creative Writing Social Networking Sql Tableau Retail Marketing Customer Relationship Management

Kirk Wakefield Education Details

  • Saint Louis University
    Saint Louis University
    Marketing
  • Baylor University
    Baylor University
    Marketing
  • Southwest Baptist University
    Southwest Baptist University
    Business Administration
  • Trailhead By Salesforce
    Trailhead By Salesforce

Frequently Asked Questions about Kirk Wakefield

What company does Kirk Wakefield work for?

Kirk Wakefield works for Wakefield

What is Kirk Wakefield's role at the current company?

Kirk Wakefield's current role is Chief Research Officer.

What is Kirk Wakefield's email address?

Kirk Wakefield's email address is ki****@****lor.edu

What is Kirk Wakefield's direct phone number?

Kirk Wakefield's direct phone number is +125464*****

What schools did Kirk Wakefield attend?

Kirk Wakefield attended Saint Louis University, Baylor University, Southwest Baptist University, Trailhead By Salesforce.

What are some of Kirk Wakefield's interests?

Kirk Wakefield has interest in Leadership, Sponsorships, Ticket Sales, Fan Research.

What skills is Kirk Wakefield known for?

Kirk Wakefield has skills like Marketing, Social Media, Sponsorship, Sports Marketing, Advertising, Leadership, Event Planning, Sales, Sports, Social Media Marketing, Marketing Research, Management.

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