Image Consultant and Virtual Stylist on Glamhive platform

MAKE BELIEVE in you is a DIGITAL IDENTITY SUITE. Personal Branding | Styling | Creative Direction | Really F*ing Beautiful Websites. The ALCHEMY of where ACTION meets VISION and becomes REALITY.How we show up and present ourselves in the digital world matters. Being intentional with how we choose do it is powerful.

15+ years experience in fashion styling, creative direction, trend forecasting, brand and personal image consult, concept direction, photo shoot direction, photo shoot production, editing, branding, team building, talent management, e-comm development, visual merchandising, fixture development, product development, client development.

Freelance.

Provided creative input while managing overall activities related to visual merchandising and styling for the Lou & Grey Brand. Partnered with merchants, designers, and marketing teams to define brand priorities, strategy, and business development initiatives.Ensured corporate visual standards maintained at each and uphold visual guidelines in the market. Designed and presented each store set along with robust seasonal strategies to CEO, President of Brand, and all VPs. Developed creative visual directive for every store set and worked with field teams to ensure smooth execution. Implemented shop in shops concept to highlight third party brands and positioned Lou & Grey with like-minded, brands, reaching to target customers. Liaised with creative department to plan and execute seasonal visual strategies as well as facilitated field teams with new and compelling ideas.Key Contributions:• Built a strong brand identity by leading seasonal styling for in-store mannequins, in-store bust forms, and marketing materials/photo shoots, leading to a sales comp of 150 for stores and 200 for E-commerce site.• Designed and introduced innovative new fixtures and a mannequin redesign that increased store capacity and sales by 30% while boosting brand aesthetic and positioning the brick and mortar experience.• Developed creative concepts to engage customers, increasing brand awareness and 200k in digital imprints with target customer. Drove 300k in sales by employing a pop up shop concept at The Grove.

Supported in defining vision, direction, and goals of the brand/business and drove visual standards for women's clothing and windows.Engaged customers by improving women's styling for the company and increased brand awareness by authoring detailed visual and written guidelines for global visual directive. Allowed stores to create brand unified windows and floor sets to display products. Competently delivered visual merchandising support for seasonal showroominstallations, corporate functions, and special events.Key Contributions:• Partnered with local merchants and provided support on effectively re-creating window displays and understanding key season product initiatives.• Developed and maintained compelling brand retail environments in collaboration with design, global merchandising, marketing, and architecture teams.• Designed and presented a dynamic black and white window across the company, which resulted in a significant increase in traffic by 30%.

Directed seasonal styling initiatives along with creative brand identity, developing an excellent custom experience. Delivered active support to brand leaders in creating monthly window and innovative in-store visual concepts. Redefined and restructured brand during re-launch in liaison with design, merchandising, and marketing team.Key Contribution:• Successfully launched denim back to school windows in stores, leading to 50% increase in sales.• Introduced creative and appealing customer touch point that aided in building a strong brand identity.

Partnered with creative initiative team to plan and implement new brand initiatives, adopt new technologies, and test exploratory markets with in the top 20 flagship stores.Supported creative initiative team in determining new trend, steering research, and introducing mood boards for new initiatives, shop-in-shop proposals, and seasonal creative. Established compelling brand retail environments in conjunction with design, global merchandising, creative development, and architecture teams.Key Contribution:• Acted as a creative innovation team member and carried out a successful test at top tier stores for the company, increasing category sales penetration.

Built partnership with design director to clearly define and clearly communicate brand priorities, strategies, and clear merchandising direction to entire team.Facilitated designer with seasonal trend hunting, inspiration research and mood boards. Demonstrated apparel visual merchandising expertise while working with design team on inspiration buying trips and purchasing for retail sales. Communicated visual standards and skill set in liaison with senior field visual manager. Partnered with merchants by providing creative input in visual merchandising to support assortment plans.Key Contribution:• Created displays in coordination with retail merchandising team that increased customer traffic and sales.• Directed and supported team members to work on design, marketing, and merchandising activities to developproposals for window and internal store displays.• Planned and managed product launches and events in conjunction with retail management.