Reporting to the General Manager; accounts worked on include: Beiersdorf, Mr Price, Spar, Macosa, Edgars, Red&Yellow, Trellidor, Dunlop, Nissan, Cerebos Develop and present media strategies, of the highest standard, that are aligned to marketing and communication strategies, and using the relevant tools to:a. Assess and evaluate competitor activity, spend, SOV and media strategies (Telmar, Addynamix)b. Assess and evaluate demographic profiles & consumption trends (Telmar… Show more Reporting to the General Manager; accounts worked on include: Beiersdorf, Mr Price, Spar, Macosa, Edgars, Red&Yellow, Trellidor, Dunlop, Nissan, Cerebos Develop and present media strategies, of the highest standard, that are aligned to marketing and communication strategies, and using the relevant tools to:a. Assess and evaluate competitor activity, spend, SOV and media strategies (Telmar, Addynamix)b. Assess and evaluate demographic profiles & consumption trends (Telmar, TGI)c. Assess and evaluate media trends and relevance as pertains to objectives (Addynamix)d. Achieve required reach, frequency and efficiency levels (Telmar planning suite)Liaise regularly and maintain a professional relationship with agencies and clients daily / weekly and attend client brand reviews annually and briefings as required Show less

Responsible for development of brand strategies, 360-degree communication strategies (including channel planning) and promotional campaign ideas and mechanics.Involvement in business reviews and strategic development of new business.Development of general marketing-related presentations including trend presentations, competitor analysis, market analysis etc. Conducting on-going research into trends, competitor activity and target market for inclusion in communication… Show more Responsible for development of brand strategies, 360-degree communication strategies (including channel planning) and promotional campaign ideas and mechanics.Involvement in business reviews and strategic development of new business.Development of general marketing-related presentations including trend presentations, competitor analysis, market analysis etc. Conducting on-going research into trends, competitor activity and target market for inclusion in communication strategies and brand plans, ensuring information disseminated to relevant account management and creative teams Involvement in initial briefing sessions with client to understand and identify the problem at hand.Compilation and delivery of client presentations Show less

Reporting to the CEO, responsible for all marketing activities of the business unit. Performed feasibility analyses on all newspapers; assessed company performance and potential; led brainstorming sessions with staff; and compiled findings for Head Office.Responsible for complete overhaul of product offerings; including changes to layout, editorial and content.Conceptualisation and implementation of CRM plan. Responsible for brand building and managing events in the community

Responsible for creating and growing demand for Ads24 in KZN region and its 100+ publications.Identified market and media trends used in management’s business plans, and produced quarterly trend analysis reports for stakeholders highlighting changes in consumer behaviour.Analysed data to create meaningful and professional documents / presentations for sales teams. Presented to publishers, clients & decision makers at media agencies. Attended publishers’ annual strategy… Show more Responsible for creating and growing demand for Ads24 in KZN region and its 100+ publications.Identified market and media trends used in management’s business plans, and produced quarterly trend analysis reports for stakeholders highlighting changes in consumer behaviour.Analysed data to create meaningful and professional documents / presentations for sales teams. Presented to publishers, clients & decision makers at media agencies. Attended publishers’ annual strategy planning sessions to provide strategic input at publications level.Forged strong relationships of trust with stakeholders.Devised CRM plan to correctly apportion budget for CRM activities and instituted accountability for CRM spend. Performed within budget and received industry wide support. As committee member of Advertising Benevolent Fund, raised large sums of money for industry professionals in need through a variety of well organised events. Show less

Reporting to Sales Director responsible for selling Media24’s newspaper advertising space to national clients and advertising agencies.KPIs focused on sales and were exceeded on average by 15% per month.Devised innovative sales packages to attract new clients; as a result consistently improved year-on-year revenue from existing clients.

Supported the community and daily newspaper advertising teams by generating professional, compelling presentations devised from bespoke research and up-to-date market information.Conceptualised successful campaigns and marketing strategies which helped sales teams gain access to many of industry’s important decision makers.