Lead marketing strategy for Proximia passwordless authentication solution, helping businesses secure identities and manage access without friction. I focus on driving brand awareness, crafting a clear go-to-market strategy, and delivering measurable results that build trust and credibility for Proximia in the cybersecurity space.• Launched brand awareness campaigns that introduce our Zero Trust, passwordless authentication to SMBs, particularly in healthcare and financial services.• Established clear market positioning by communicating Proximia's differentiators: persistence, dynamic-proximity, mutual trust, and biometric triggers.• Developed Proximia's early adopter program, fostering a collaborative environment to refine our solution pre-launch.• Built integrated marketing initiatives across web, social (LinkedIn), and content to generate leads and establish credibility.Focused on the intersection of security and convenience, I’m driving a strategy that empowers businesses to eliminate friction while safeguarding their digital assets.

Lead teams and oversee efforts to successfully market RedSail’s corporate brand and selected divisional brands and product lines. • Interpret business objectives, revenue goals, and annual priorities to develop an annual marketing strategy and tactical plans to be distributed across all channels and targeted audiences.• Oversee the daily activities of the marketing department including budgeting, planning, and staff development.

Manage a diverse portfolio of corporate marketing initiatives and cross-divisional event strategies to drive revenue and achieve annual priorities.

Dedicated to a comprehensive live and virtual conference, special event, and tradeshow vision and strategy. Responsible for creating experiences for each audience that excite, captivate, and deliver on customer expectations, budgets, and company objectives.• Responsible for strategy, project management, metrics and measurability, program development, exhibit floor, logistics, F&B planning, production, and overall experience for large-scale conferences, virtual events, meetings and workshops, and sales training events.• Manage a team and exhibit house to execute 100+ annual tradeshows from small tabletop exhibits to large-scale brand experiences.• Work cross-functionally with multiple divisions to identify objectives, define brand and program guidelines, and understand audience needs to ensure interactive, memorable experiences.

• Developed annual marketing plans and strategic brand architecture to ensure marketing and communication is on-brand and consistent.• Created and executed GTM, win-back, and ongoing marketing campaigns, demand generation activities, and nurture programs that measurably increased lead quality and quantity.• Drove brand awareness and content strategy overseeing marketing efforts including PR, content marketing, thought leadership, conferences, websites, social media, digital, videography, and print advertising/collateral.• Implemented thought-leadership campaigns to improve and shape industry perception based on brand values. • Lead corporate marketing initiatives for 35M healthcare technology organization.• Executed focus groups, surveys, and A/B testing of new brand ideas, campaigns, and advertising.• Managed CRM (MSFT Dynamics) platform, implementing sales pipeline and marketing automation.• Developed and managed annual budget, analyzing metrics/KPIs to adjust campaigns and increase ROI.• Developed a series of integrated marketing programs, utilizing targeted list development, direct, and digital.• Lead a small, capable team, employing agencies for functional tasks and strategic initiatives.• Built Annual User Conference in its 12th year increasing initial attendance by 500% to-date.• Experience in B2B marketing strategy, focusing on improved customer relationships and increased revenues.• Integration of digital marketing including email, landing pages, retargeting, CPC, banner advertising, etc.

Served as Marketing Manager and Assistant Director at The Market Share Company handling major festivals including Fantasy Fest©, Department of Transportation public information, grand openings and local guide management.• Point manager for Fantasy Fest® drawing 70,000 people for a 10-day festival with 40+ events• Managed 2 FTEs and 25+ event staff, and coordinated planning with outside vendors, city/utilities, and businesses to create risk management plans and handle disaster preparedness• Designed and developed communication materials from press kits, community awareness plans, sales kits and strategy plans, newsletters, flyers and newspaper inserts• Created messaging, promotional copy, tags, and articles using creative ideas and innovative approaches• Developed web design strategy and site map, determines layout, and composed all copy• Served as spokesperson on Weather Channel, Deco Drive, local radio and television interviews

• Research, compile and analyze client media coverage• Provide client service administration support; attend meetings, handle scheduling, logistics• Write, edit and proofread materials including press releases, pitch letters, fact sheets and client correspondence• General knowledge and application of social media tools• Build lists and pitch media• Help supervise interns/trainees• Participate in new business process including research and proposal preparation• Provide client service administration support; attend meetings, handle scheduling, logistics and provide billing support