Head of E-Commerce, Sales, and Marketing at RackSolutionsDynamic leader overseeing global B2B and DTC operations, reporting directly to the President/CEO. I manage multiple departments—including Sales, Marketing, E-Commerce, and Customer Service—driving business growth, digital transformation, and operational efficiency across the USA, Mexico, Canada, UK, EMEA, and AU.With over 10 years of experience as a Certified Scrum Product Owner and Digital Marketer, I specialize in building high-performing teams, executing data-driven strategies, and delivering innovative solutions that enhance customer experiences and drive measurable growth. I lead the charge in digital growth initiatives by developing targeted marketing campaigns, optimizing user acquisition and retention strategies, and leveraging analytics to guide product decisions and improve platform performance.Product Owner for Adobe Commerce (Magento 2) and Zendesk Platforms:• Lead front-end and back-end development initiatives to optimize user experience and operational efficiency.• Collaborate with cross-functional teams, including designers and developers, to define product requirements and prioritize features.• Drive implementation of innovative solutions that enhance functionality and customer engagement across e-commerce and support platforms.• Utilize data analytics and performance metrics to inform product decisions and improve overall platform performance.

Head of Racksolutions.com E-Commerce and Marketing, US and International, reporting to President/CEO.Responsible for spearheading strategies in the areas of marketing and eCommerce. Leading, organizing, and developing marketing and eCommerce plans and projects and following through on execution while training and guiding a team of marketing and eCommerce professionals.• Spearheaded marketing and e-commerce to drive sales, including operations and profitability of 5 company websites and amazon seller central• Overhauled website experience and lead migration and redesign from Magento Open Source to Adobe Commerce• Created and monitored ongoing metrics and KPIs that measured and defined success• Oversaw preparation of marketing materials, including website design, ppc, digital advertising, content, email marketing, product management, trade shows and customer acquisition• Lead product initiatives across cross-functional teams including engineering, sales, web development, and design to manage custom projects and overall product and company branding

Project managed website development and IT related tasks including creating and documenting job stories, scheduling and prioritization of tickets, and end to end testingResponsible for site analytics and testing to drive growth for ecommerce KPIsRegularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings

Head of HEXBUG.com E-Commerce and Marketing, reporting to VP of Creative and Brand Management.Assumed new role in 2016 managing team and grew website sales by 185% compared to 2015Launched Amazon Seller Central in 2017 which became 63% of all online sales in just 8 monthsCreated E-Mail Marketing strategy which grew website E-mail conversion rates by 242% in 2016 and continued to grow an additional 17% in 2017Implemented growth plan to improve company website and raised semrush site audit score from 72/100 to 95/100 over 6-month period

SallyBeauty.comCosmoProfEquipment.comIonProfessional.comCategories: Hair, Makeup, Skin Care, Nails, Spa & Body, Salon Supplies, Salon Equipment, and AccessoriesReported to VP of E-CommerceManage Amazon Marketplace and eBay Marketplace for Sally Beauty Supply.Maintain 8,000+ active SKUs in inventory online at SallyBeauty.com, Amazon Marketplace and eBay Marketplace.Supervise all site categories monthly for SallyBeauty.com, CosmoprofEquipment.com and IonProfessional.com.Manage and coordinate content with internal and external sources and communicate with creative department on creative needs.Oversee Demandware Image Server to ensure that correct product images are continually being uploaded and removed from the tool.Collaborate with IT department on online projects and ensure that product feeds and order exports are in proper working order.Coordinate with Merchandising and Marketing departments to ensure site content aligns with brand launches and promotional calendar.Partner with Merchandising, Marketing, and Loyalty teams to align monthly categories and online exclusive pricing.Update Home Page and Category Pages weekly with Featured Products based on New Products, Trends, and Top Selling Merchandise.Responsible for creation of Brand Pages on SallyBeauty.com including SEO, Brand Content, and Art Work.Responsible for daily review and maintenance of held orders, warehouse order transfers, and online distribution issues. Monitor E-Commerce warehouse inventory levels for 8,000+ SKUs.Communicate with customer service department daily regarding eCommerce issues.Review and Approve Marketing Vehicles for Web.Research and collect industry trends in e-mail marketing.

Supervise all site categories monthly including Clearance Section, New at Sally, Equipment Sale Categories, New Product Categories, and Top Rated Product Categories.Responsible for maintenance of Amazon Marketplace and eBay Marketplace for Sally Beauty Supply.Maintain 7,000+ active SKUs in inventory online at SallyBeauty.com, Amazon Marketplace and eBay Marketplace.Oversee Bazaarvoice Product Reviews and Social Ask & Answer.Update Home Page and Category Pages weekly with Featured Products based on New Products, Trends, and Top Selling Merchandise. Responsible for daily review and maintenance of held orders, warehouse order transfers, and online distribution issues. Collaborate with IT department on online projects, product feeds and order exports.Responsible for setting up coupons, promotions, and campaigns for CRM initiatives and Affiliate Offers.Assist Senior eCommerce Site Merchandise Manager with monthly merchandise coupons, promotions and campaigns for web.Review and Approve Marketing Vehicles for Web.Research and collect industry trends in e-mail marketing.Communicate with customer service department daily regarding eCommerce issues.

Create new product pages daily including web product description, image, benefits, categorization, cross sells and up sells.Responsible for SEO keywords on 7,000+ product pages.Responsible for monthly site update of promotional offers.Coordinate new and updated product images for website with marketing department and photography studio.Coordinate with merchandising department on product and category information for web.Communicate with customer service department daily regarding eCommerce issues.Screen all customer product related reviews, approve and/or reject and handle product issues as they arise.Responsible for discontinued product maintenance.Assist Senior Search Marketing Manager monthly with Affiliate Reports.Review and Approve Marketing Vehicles for Web.Research and collect industry trends in e-mail marketing.Manage Amazon Seller Central for Sally Beauty Supply and prioritize customer service issues.Implemented Drop Ship Project by updating website with 250+ new equipment SKUs.

Provide daily support for the Group Vice President, office staff and all stores nationwide.Handle special projects as assigned by the Group Vice President.Communicate with Vendors on Global Merchandising Projects.Manage process and form updates for many components of setting up new vendors.Manage contracts process working directly with Merchandising Category Teams.Create and maintain a number of monthly reports for management and office staff.Coordinate new product sample intake and distribution.Update Weekly In-Store Sale Pricing through POS (AS400 iSeries)Maintain calendars and meeting schedules across Merchandising.Various Responsibilities on POS System.

Store, Vendor and Distribution Center communication on product reportsSetting up Model stores for advertising month for video shoots and merchandising guideMerchandise Guide MarkdownsCompetitive Price ShoppingCreating new item sheets and setting up new items

Lecture a study of basic web design, UI/UXExplore graphical user interfaces and evaluate and critique web user interfacesDevelop webpages using HTML and CSSCreate E-Commerce websites using Magento, Opencart, and Salesforce Commerce Cloud (SFCC)

Responsible for editing, creating, and maintaining content on company websiteResponsible for uploading all images to company website

Worked alongside Shop.org employees to help with preparation of events for approximately 3,500 attendeesGranted access to all events and sessions during summit to enhance knowledge of industryChosen by department chair as one of the top 6 Digital Retailing students to Intern at the 2010 Summit

Assisted in backstage production of fashion shows in DFW