Kirstie Kavanagh Email and Phone Number
I Simplify Digital Marketing, Artificial Intelligence and Make Technology Accessible to Everyone 💡 Trainer & Instructor | Coach | Consultant at
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General Purpose: AI training for business
Kirstie Kavanagh's Location
Liverpool, England, United Kingdom, United Kingdom
About Kirstie Kavanagh
I empower businesses and individuals to thrive in the digital age through customised training and consulting 🌟With over 10 years of experience in digital marketing, I've helped hundreds of organisations increase their online visibility and achieve their business goals. I'm passionate about simplifying complex concepts and making technology accessible to everyone.Talks about:🎯 Digital Marketing:Strategy, SEO, social media, content marketing, email marketing, Google Ads, and Analytics🤖 AI Skills: Helping clients integrate AI tools and techniques to enhance their marketing strategies and business growth🤸♀️Training & Facilitation: Delivering engaging workshops and bootcamps on behalf of leading brands like Google, BT, and multiple programmes funded by the Department for Education👩💻 Train the Trainer: I design and lead Train the Trainer sessions for multiple programmes - onboarding new facilitators and empowering them with the skills and technical knowledge needed to excel in their roles💻 Learning Design & Training Development: I LOVE crafting engaging learning experiences for organisations and funded initiatives, leveraging my creativity to deliver training material that resonates with learnersMy diverse background as a military child, drama student, and entrepreneur has equipped me with strong communication skills, adaptability, and a passion for finding creative solutions ✨I'm committed to helping you navigate the ever-changing digital landscape and achieve remarkable results 📈Outside the digital world, you'll find me enjoying country tunes and fueled by a perpetual love for coffee 🪕☕Connect with me to discuss your training and consulting needs 🗣Or drop me an email: enquire@cityfolkdigital.com
Kirstie Kavanagh's Current Company Details
General Purpose: Ai Training For Business
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I Simplify Digital Marketing, Artificial Intelligence and Make Technology Accessible to Everyone 💡 Trainer & Instructor | Coach | Consultant
Kirstie Kavanagh Work Experience Details
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Freelance Ai InstructorGeneral Purpose: Ai Training For Business Mar 2024 - PresentUnited KingdomI LOVE delivering training on behalf of General Purpose. Since May 2023, thousands of professionals have upskilled in AI with General Purpose 🚀Whether in-person or online, I bring a wealth of training experience and adaptability to create impactful learning experiences. I share the passion of co-founders Tom Hewitson and Barry T Whyte to make AI accessible and empower individuals and businesses to leverage its potential.
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Specialist Job Coach And Support Worker (Access To Work)Department For Work And Pensions (Dwp) Jan 2023 - PresentUnited KingdomEmpowering individuals with disabilities to achieve their business goals through tailored support within their business 🚀Delivering comprehensive, one-on-one virtual coaching to clients facing unique challenges, ensuring they have the necessary tools and knowledge to succeed online.Driving business growth through strategic digital marketing initiatives:🔍 Conducted a comprehensive website audit and revampResulting in a significant improvement in SEO performance and increased organic traffic🧩 Developed and implemented a tailored social media strategyAssisted in identifying target audiences and creating engaging content to drive brand awareness and customer engagement 🎨 Helped establish brand guidelines and messaging to ensure a consistent and professional online presenceFostering digital inclusion:👩💻 Provided personalised training based on the UK Gov's Essential Digital Skills Framework, equipping clients with the confidence and skills to navigate the online world effectively🙌 Empowered clients to leverage digital tools and platforms to manage their businesses and connect with customers.Key areas of focus:- Website optimisation (SEO, content relevance, loading speed, mobile-friendliness)- Keyword research and optimisation- Social media strategy and content creation- Brand development and management- Digital skills training and coaching- Business operations management - organisation, cloud storage and more -
Freelance Train The Trainer/Trainer/Facilitator & MentorUpskill Digital Jun 2020 - PresentUnited KingdomFreelance facilitator for projects such as:• Google Digital Garage • Google Digital Garage Ireland• BT Skill for Tomorrow• Department for Education digital bootcampsTrain the Trainer facilitator for multiple programmes and technical TTT sessions for:• Google Digital Garage • Google News Initiative • Digital Skills for Africa - SSA Broadcast Manager for live streaming sessions across multiple projects such as:• Google Digital Garage Partnerships• Digital Skills for Africa - SSA• Google News Initiatives - EMEA Using live streaming software such as:• OBS • Vmix • StreamYard• ReStream • Google Gather -
Freelance Digital Marketing TrainerAscento Learning And Development Sep 2023 - PresentUnited KingdomDelivering webinars, workshops and 1-to-1 mentoring for multiple waves of Digital Marketing Skills Bootcamps to SMEs and job seekers across the UK.Skills for Life Skills Bootcamps connect with my personal goal of connecting everyone with digital technologies to help them grow as individuals or businesses. So it was great to work with Ascento on helping SMEs and individuals grow their digital skills and hit target milestones in their learning journeys. This bootcamp covered the following training topics over 6 weeks:💼 Employability Skills:- Crafting impactful CVs & cover letters- Building a professional LinkedIn presence- Mastering interview techniques🎯 Marketing Fundamentals:- Defining target markets and developing brand guidelines- Understanding the customer journey and competitor analysis- Leveraging AI to enhance marketing strategies📱 Social Media Marketing:- Decoding consumer behaviour and platform-specific tactics- Exploring emerging trends and advertising best practices- Mastering Meta Business Suite and LinkedIn Business✍️ Content Creation:- Crafting compelling content for every stage of the customer journey- Mastering storytelling and content strategy planning🔍 SEO:- Demystifying search engine optimisation and keyword strategies- Understanding the nuances of traditional vs. local SEO📊 Marketing Analytics:- Tracking key metrics across the customer journey and all marking channels- A deep dive into Google Analytics 4🌱 Setting up for the Future:- Developing comprehensive digital marketing strategies- Creating actionable plans to secure a new role or clients -
Freelance Digital Marketing FacilitatorWe Are Digital Training Jan 2021 - Apr 2023Remote/UkFacilitator for groups of learners through intensive 7 week, 8 week or 12 week Digital Marketing Training courses across different projects and partners including: • Liverpool City Region• Department for Education • The Prince's Trust Covering topics such as: • Digital Marketing Strategy• Social Media Marketing • Understanding the three pillars of SEO• Content Marketing• Email Marketing • Google Ads • Data Driven Marketing and Google Analytics I have a proven track record of a high percentage of learners entering into employment directly after the course or in the final weeks to use everything they have learned and continue growing their skills.Throughout the course I also facilitate 1-to-1 mentoring sessions to discuss personal goal setting, CV and Cover Letter revisions, LinkedIn profile and Network growth or elements like Interview prep and building confidence in talking about their strengths and experience. -
Digital Inclusion - Learning Design ProjectWe Are Group Nov 2022 - Dec 2022United KingdomDesigned and refined digital skills training materials for We Are Group's client, Vodafone, specifically targeting individuals lacking access to essential online resources. The program aimed to equip learners with the skills needed to thrive in the digital world and participate fully in the digital economy. All material was in line with the Essential Digital Skills Framework.Deliverables: ✅ Completed training materials covering essential device and software functionality to reflect the latest versions of the most popular operating systems, such as Windows 10/11, iOS 14/15, Android 11/12, Google Chrome🧩 Created highly accessible training materials to provide global and uniform, cross-platform understanding, based on the most popular and affordable devices available on the market
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#Iamremarkable Gold Tier FacilitatorGoogle Oct 2019 - Feb 2023United Kingdom#IamRemarkable is a Google initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond▸ Responsible for facilitating workshops and being an ambassador for #IamRemarkable within my network.▸ Hosting these workshops is something I do voluntarily and it holds a special place in my heart, watching my attendees walk out of the room with their head held higher and feeling remarkable continues to be an inspiration▸ Plan, advertise and execute a 90 min workshop that highlights to participants the importance of self promotion in their careers and provide them with the tools to practice this skill -
Skills And Communication TrainerLime Marketing Communications & Productions Jan 2018 - Apr 2021United Kingdom▸ Responsible for setting high standards of training and being shadowed by new trainers to ensure they understand the quality and detail▸ Attending locations UK wide to deliver training programmes to select groups, then following up with shoulder to shoulder training to observe and give feedback on the training in action in store▸ Communicating the idea of brand/brand ethos/what represents the brand with staff that wouldn't usually take this in to account day to day. Providing them with the necessary tools and inspiring them to take the lead on creating their own successful fun day events, working as a team▸ Demonstrate and teach lobby staff practical skills for working with families, i.e Face Paining, Ballon Modelling and simple Table Magic▸ Communicating with and maintaining a strong relationship with the management teams on location -
Expriential Events Ambassador/Event ManagerLime Marketing Communications & Productions Jul 2014 - Oct 2018United KingdomLoved every minute of my experiences with Lime working on their experiential events - many of these occasions allowed me to be part of an amazing contract with a high profile client.Experiences: ▸ Experiential Brand Ambassador ▸ Experiential Events - Event Manager: - Managing multiple staffing groups - Managing relationships with management teams on location - Responsible for petty cash & fuel cards - Driver of multiple business vehicles - Away for long periods of time on Tour - up keep of stock/equipment & Characters - Keeping the energy of the crew up - Involving on site staff members who may not be that experienced with these types of events and leaving them with new skills. i.e some balloon modelling, face painting or games to play with families
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Account ExecutiveLime Marketing Communications & Productions Jan 2018 - Mar 2018BromsgroveAfter working for Lime since 2014, freelance, in a multiple and various different roles. There was an opportunity to step into an Account Executive role supporting the team with a range of different tasks:▸ Responsible for managing the Budget for UK wide touring project▸ Sense checking and designing a full logistical plan within budget for 5 large teams touring UK Assisting to fill gaps in the schedule with candidates with the correct skills▸ General assistance, working directly with two separate account managers for their individual clients
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Team Leader At Google Digital GarageGood Things Foundation Oct 2019 - Mar 2020Portsmouth, England, United KingdomAfter six months in Sunderland I relocated to Portsmouth for the launch of the next Google Digital Garage. I was asked, by Google, to speak on the Launch Day panel and deliver the first presentations in the space to high profile local attendees, including local MPs, Councillors and representation from supporting UK businesses and charities. Responsibilities: ▸ Responsible for setting, monitoring and reporting weekly numbers trained within the store, ensuring weekly targets were met as a team - inclusive of Fire Safety and Emergency lighting checks▸ Conducting bi-weekly K.I.T (Keeping In Touch) meetings with the team, setting individual objectives, aiding each team member with their personal development and where necessary, performance managing▸ Collaborate with the Program Manager from Google and the Service Delivery Manager from Good Things Foundation to ensure all milestones were delivered on time, on brand and to a high quality▸ Work with the Operations Manager to review staff rota's, partnership scheduling and content timetable▸ Present weekly/daily seminars on Social Media, Digital Marketing and other Digital Skills, bridging the UK's skills gap ▸ Recruitment day planning, group activities, leading ice breakers and making decisions about successful candidates -
Team Leader At Google Digital GarageGood Things Foundation May 2019 - Oct 2019Sunderland, United KingdomThis year I have had the absolute pleasure of following the Google Digital Garage project as it evolved into its partnership with Good Things Foundation. Providing free Face-to-face training to members of the public and small businesses in the North East.Responsibilities: ▸ Responsible for setting, monitoring and reporting targets and submitting daily and weekly reports to Good Things Foundation, Google and the team. Including completing Fire Safety and Lighting checks weekly▸ Provide clear leadership for a team of Digital Skills Coaches, a mix of PAYE and Freelance staff▸ Complete checks on staff rotas, content to be delivered, website booking system, partnership scheduling and bus scheduling with SDM, to be approved by the Program Manager at Google▸ Manage and lead a team of coaches daily▸ Hold review meetings with staff in order to ensure they are receiving what they need and want within the role and also set objectives to achieve together during our time in this role. Then communicate this with higher management.▸ Key holder ▸ Updating my knowledge on the Disability Discrimination Act. Having clear understanding of how to create a safe and equally welcoming working environment for a member of staff in a wheelchair▸ Being solution focused in a fast paced environment▸ Supporting Partnership Leads in their roles, making sure partnership events are staffed correctly and everyone knows what is happening for each event
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Digital Skills Coach At Google Digital GarageChesamel Group Oct 2017 - Apr 2019Manchester, United KingdomThe Digital Garage is a non-profit nationwide programme from Google delivering free digital skills training, I was a Digital Skills Coach training attendees in various digital subjects helping combat individual and SME gaps in confidence, skills for work and digital skills for business.My roles and responsibilities included:▸ Providing free face-to-face digital coaching in Manchester's Google Digital Garage hub▸ Helping individuals grow their digital skills for personal use i.e - working with demographics that describe themselves as "Forgotten" or "Not clever enough" - working on Online Safety, CVs and Cover Letters, First Steps Online and other skills like working with Spreadsheets▸ Data Protection - keeping up to date and complying with current GDPR laws▸ Establishing and maintaining relationships with local partners both on and off site and also traveling to deliver various training session on location for these partners▸ Working with SME's - creating the first steps of their Digital Marketing Strategies, Social Media Strategies or sometimes completing 1-2-1s looking at their Analytics data▸ I was a regular coach onsite and offsite for our partnership with Media Trust - delivering content to staff members of Charities and other Non-Profit Organisations and also 1-2-1s looking to to Ad Grant applications -
Bus Team LeaderChesamel Group Jan 2018 - Mar 2018Manchester, United KingdomIn January I stepped up to take the lead on an additional branch of the Google Digital Garage project - The Google Digital Garage Bus Tour. We would be delivering the same standard of content and training but on location in a vintage London Routemaster!My responsibilities included:▸ Managing the teams day plan; lunches, 1:1s and any workshops they are scheduled to present▸ Quickly establishing a relationship with the partner we were visiting and communicating regularly throughout the day▸ Meeting the bus driver on location, ensuring secure parking space with partner and helping to set up▸ Provide inspiring and high quality training to communities that may not have regular access to this kind of support, just like if they had made it to the Garage. These visits often saw people make that effort to get to the hub for more training once they had visited the bus because it made such an impact on the day!
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Event/Project Manager, Events, Merchandising, Promotional Marketing(Various) Jul 2014 - Oct 2018United KingdomDuring this period of time I had just finished studying and work for various agencies and marketing providers, these included but are not exclusive to: MASH Staffing, Disrupt, Freeformers, N2O, Elite Staffing, Envisage Staffing, Kreate Staffing.▸ Experience driving up to 3.5 Tonne Vehicles▸ Leading teams within various promotional sales and experiential marketing events▸ Merchandising roles - Checking retail displays, installing promotional merchandising material and carrying out research in regards to the product presentation to the consumer▸ Reporting data and gathering high profile clients feedback▸ Direct Sales - some projects are commission based so focus on targets is essential▸ Collaboration with up and coming Youtube bloggers on creative events -
Project ManagerIe Production Services May 2014 - Jan 2015Liverpool, United Kingdom▸ Pre-Project planning and budgeting▸ Managing multiple projects in Liverpool ONE for high profile clients▸ Post event processes and successful evaluation
Kirstie Kavanagh Skills
Digital Marketing
Coaching
Event Management
Social Media
Singing
Acting
Management
Leadership
Public Speaking
Communication
Presentation Skills
Interpersonal Skills
Business Development
Business Transformation
Facebook Ads Manager
Solution Focused
Team Organisation
Sme Development
Positive Work Environment
Hootsuite
Mailchimp
Kirstie Kavanagh Education Details
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Drama/Theatre Arts And Stagecraft
Frequently Asked Questions about Kirstie Kavanagh
What company does Kirstie Kavanagh work for?
Kirstie Kavanagh works for General Purpose: Ai Training For Business
What is Kirstie Kavanagh's role at the current company?
Kirstie Kavanagh's current role is I Simplify Digital Marketing, Artificial Intelligence and Make Technology Accessible to Everyone 💡 Trainer & Instructor | Coach | Consultant.
What schools did Kirstie Kavanagh attend?
Kirstie Kavanagh attended Liverpool John Moores University.
What skills is Kirstie Kavanagh known for?
Kirstie Kavanagh has skills like Digital Marketing, Coaching, Event Management, Social Media, Singing, Acting, Management, Leadership, Public Speaking, Communication, Presentation Skills, Interpersonal Skills.
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