Marketing, PR and
 communications 
responsibility for
 one of Scotland's foremost arts institutions. • Devising 
marketing
 and
 communications
 strategies in 
line
 with organisation objectives• Development of digital strategy, including project management/commissioning of new website and integration of innovative digital technologies• Copywriting 
and
 editing (press releases and packs, brochures and programmes, e-newsletters and website)• Development and implementation of 
successful social media strategy
 • Liaising with the
 media and
 responding 
to media enquiries• Maintenance 
and
 updating
 of
 website
 using
 CMS platforms, Dreamweaver and
 Wordpress• Commissioning
 design,
 print,
 production
 and
 distribution• Budget
 allocation, management
 and monitoring• Recruitment 
and
 management 
of
 Interns and
 freelancers• Campaign evaluation/analysis using box office insights, web analytics and customer feedback • Sponsorship generation and sponsor liaison

Account
 management
 responsibilities and
 all
 media communications
 for a range
 of
 business
 and
 consumer
 clients,
 particularly specialising in
 Scottish wildlife 
tourism and
 SME Internet
 businesses.

 • Devising
 media 
and
 communications strategy 
in line with client 
business objectives
• Developing and
 maintaining robust
 relationships 
with
 key media
 across 
a 
variety 
of sectors
• Event 
management
 to include media
 events, 
networking
 events
 and 
launches• Writing 
of
 press
 releases,
 media
 packs and online
 communications