With over 18 years of experience in sponsorship and brand partnerships, I am a seasoned consultant who helps brands and rights holders achieve their objectives through insight-driven strategy, commercialisation, activation, and communication. I am passionate about creating value and impact for my clients and partners across various industries and sectors.Currently, I am working as a consultant for Aiglon College, a leading international boarding school in Switzerland, where I am developing and implementing a sponsorship strategy to support their many USPs. I am also a sponsorship consultant for Blue Carpet Sports Management, an innovative agency that specialises in connecting athletes and brands.In addition, I offer my freelance consultancy services to a range of brands and organisations, such as Loughborough University, Sport England, and previously The Crown Estate, Aviva, and SPAR, leveraging my skills and expertise in sponsorship and brand partnerships. I am always looking for new opportunities and challenges to apply my knowledge and experience in this exciting and dynamic field.
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Strategic Partnerships ConsultantAffleck & Co. Sep 2024 - PresentAffleck & Co is a women-founded and women-led sports business consultancy, redefining the sports industry by uniting independent women consultants with expertise in Strategic Business Development, Partnerships, DE&I, project management, and fundraising. We are dedicated to driving positive social impact, with a strong focus on empowering women, promoting inclusivity, and championing grassroots and community sport. Our consultancy works with clients to deliver innovative, purpose-driven strategies that create lasting change, from community engagement projects to corporate social responsibility (CSR) initiatives.At Affleck & Co, we believe that sport has the power to bring about meaningful transformation in society, and we are committed to helping organisations unlock this potential. -
Strategic Sponsorship ConsultantBds Sponsorship May 2024 - Present -
ConsultantAiglon College Jan 2024 - Present -
Independent Sponsorship ConsultantKirsty Matthews Consultancy Aug 2023 - PresentSwitzerlandClients include: Loughborough University, Aiglon College, Sport England, Blue Carpet Management, BDS Sponsorship, Affleck & Co
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Sponsorship ConsultantBlue Carpet Sports Management Sep 2023 - Sep 2024 -
Director Of Brand PartnershipsOrchard Connects Feb 2021 - Aug 2023Insight driven sponsorship consultant for brands and rights holders, developing strategy, commercialisation, activation planning and sponsorship sales. -
Sponsorship ConsultantKirsty Matthews Consultancy Jun 2015 - Sep 2021Leicester, United KingdomFreelance marketing consultant specialising in strategy, sponsorship, sports marketing and brand communications. Working with:Orchard ConnectsBDS SponsorshipTotal WarriorSlingshot SponsorshipThe Reporters AcademyTVC Group MongooseConsulting for brands in FMCG and Financial Services industries
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Membership ManagerEuropean Sponsorship Association (Esa) Jan 2020 - Aug 2021 -
AssociateHoxby Jul 2017 - Aug 2021EverywhereHoxby is a freelance community of around 1,000 talented associates, from over 40 different countries. We’re strategists, creatives, tech-heads. Writing people, numbers people, people people. Thinkers, do-ers, disruptors. All experts in what we do and all led by the same vision of creating a happier, more fulfilled society through a world of work without bias.We work remotely in a radically different way – our teams use the latest tech to collaborate across disciplines, countries and time zones, as seamlessly as if they were in the same room. Our strength lies in the diversity of our community, allowing us to be truly innovative, insightful and creative. We can deliver against almost any brief in any business discipline thanks to the range of skills and experience we have between us. Imagine having access to a marketing agency, a creative agency, an HR consultancy and more, all in one place. Our areas of expertise include: futureproofing (consultancy that helps businesses effectively set up remote working and adapt to freelance working models), innovation, marketing, creative, admin, PR and HR. We’ve successfully applied our approach on projects for some of the biggest brands in the world, including AIA, Unilever, Merck, Warner Media, Amazon Web Services (AWS), Deloitte, ITV and Fever-Tree, to name but a few. To brief us or to join our freelance community head to hoxby.com. -
Sponsorship Project Manager - Cycling World ChampsFusion Media Services Ltd Jul 2019 - Jan 2020 -
Sponsorship ConsultantBrand Champions Mar 2018 - Jan 2020 -
Account DirectorPhar Partnerships Jul 2014 - Jun 2015ManchesterBringing brands together with rights holders to achieve brand and business objectives through sport, transport, arts, stadia partnerships, also advising on activation of those rights.New business development and project management.Working as an extension to MediaCom Sport with their clients. -
Head Of Sport TeamTvc Group Jan 2013 - Jun 2014London, United KingdomSponsorship strategic lead and project manager on - British Gas & British Swimming sponsorship- Betway & Premier League Darts- Betway & Froch/Groves fight- Whole Earth & British Triathlon Federation partnership
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Athletics Sponsorship ManagerAviva Plc May 2011 - Dec 2012London, United KingdomManaged TTL athletics campaign for Aviva in the lead up to and through London 2012, including agency management, rights holder relationships and internal stakeholders. -
Sponsorship Manager (Interim)Mccain Foods Jul 2010 - May 2011Full project management of McCain's UK Athletics sponsorship -
Account ManagerMediaedge Jul 2005 - Jul 2010London And ManchesterWorked on all elements of existing sponsorships for Visa/Olympics, Specsavers/Scottish Football Refs, Xerox/Ducati World Superbike Team and Norwich Union/UK Athletics.Sourced new sponsorship properties for Original Source, Haribo and Maoam across sport, music and dance.Managed the whole of SPAR's UK Athletics sponsorship. -
Admin AssistantSports Recruitment International Jan 2005 - Jun 2005 -
Youth Marketing ExecutiveReebok Jun 2002 - Jun 2003Lancaster, United Kingdom
Kirsty Matthews Skills
Kirsty Matthews Education Details
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Management Sciences -
European Sponsorship AssociationSponsorship Sales Certificate -
Greenhead College
Frequently Asked Questions about Kirsty Matthews
What company does Kirsty Matthews work for?
Kirsty Matthews works for Affleck & Co.
What is Kirsty Matthews's role at the current company?
Kirsty Matthews's current role is Strategic Partnerships Consultant.
What schools did Kirsty Matthews attend?
Kirsty Matthews attended Loughborough University, European Sponsorship Association, Greenhead College.
What skills is Kirsty Matthews known for?
Kirsty Matthews has skills like Sponsorship, Sports Marketing, Marketing Strategy, Sports, Marketing Communications, Integrated Marketing, Sponsorship Activation, Management, Strategy, Marketing, Contract Negotiation, Relationship Management.
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Kirsty Matthews
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Kirsty Button
Customer Insight & Behavioural Science Director, Legal And GeneralGreater Newport Area3lloydstsb.co.uk, tsbbank.co.nz, landg.com -
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Kirsty Matthews
Project Manager At Apodi Healthcare | Commentator For Brentford Fc | Footballer For Brentford Fc. Msc And Ba (Hons) GraduateLondon1apodi.co.uk
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