• Volunteering with Gurutattva, providing expert digital marketing services to create, manage, and optimize their websites.• Actively contributing to product research, ensuring market relevance and alignment with the foundation's mission.Conducting thorough market research to identify trends and opportunities for growth.• Analyzing consumer buying behavior to develop targeted strategies that resonate with the spiritual community.• Leading the launch of new spiritual products, driving awareness and engagement within the target audience.

• Worked as a Digital Marketing Specialist at Auric360, contributing to the company’s growth and online presence.• Developed and executed comprehensive digital marketing strategies that aligned with the brand’s objectives and market trends.• Managed and optimized multi-channel campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring maximum reach and engagement. • Conducted in-depth market research to identify opportunities, understand customer behavior, and tailor marketing efforts to target audiences.• Led the creation of high-quality content for social media, websites, and email marketing, driving brand awareness and customer engagement.• Implemented SEO best practices to improve organic search rankings, increase website traffic, and enhance online visibility.• Analyzed campaign performance using tools like Google Analytics, providing actionable insights to improve ROI and adjust strategies as needed.• Collaborated with cross-functional teams, including design, content, and sales, to ensure cohesive and effective marketing efforts.• Monitored and reported on key performance metrics, presenting data-driven insights to senior management to guide decision-making.• Stayed updated on industry trends and emerging technologies to keep Auric360 ahead of the curve in the digital landscape.

• Served as the Social Media Manager at Auric360, leading the development and execution of the company’s social media strategy.• Managed and grew social media presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, increasing brand visibility and engagement.• Crafted compelling content tailored to each platform, including posts, graphics, videos, and stories, aligning with the brand’s voice and objectives.• Developed and implemented content calendars, ensuring a consistent and strategic posting schedule that maximized audience interaction.• Engaged with the online community, responding to comments, messages, and reviews to build strong relationships with followers and customers.• Monitored social media trends and competitor activities, leveraging insights to refine strategies and stay ahead in the industry.• Collaborated with the marketing and creative teams to produce integrated campaigns that enhanced the overall brand message and goals.• Analyzed social media performance using tools like Facebook Insights, Instagram Analytics, and third-party platforms, providing detailed reports and recommendations to optimize future campaigns.• Ran paid social media campaigns, including boosting posts and creating targeted ads, to reach new audiences and drive conversions.•Implemented social media best practices, ensuring all content was aligned with current trends and platform algorithms for maximum impact.• Led social media collaborations and partnerships, coordinating with influencers and other brands to expand reach and engagement.

• Worked as a Website Developer at Auric360, specializing in creating and optimizing websites for service-based clients and e-commerce platforms.• Developed and launched websites on various platforms including WordPress, WooCommerce, Shopify, and Squarespace, tailored to meet the unique needs of each client.• Designed user-friendly and visually appealing layouts, ensuring seamless navigation and a positive user experience across all devices.• Integrated e-commerce functionalities using platforms like WooCommerce and Shopify, enabling clients to efficiently manage their online stores, process payments, and handle inventory.• Customized themes and plugins to enhance website functionality and align with brand aesthetics, providing a fully customized solution for each client.• Optimized websites for speed, SEO, and performance, ensuring fast load times, high search engine rankings, and improved user retention.• Collaborated closely with clients to understand their business goals, providing tailored solutions that aligned with their vision and industry standards.• Conducted regular website maintenance and updates, ensuring that all sites were secure, up-to-date, and running smoothly.• Implemented responsive design principles, guaranteeing that all websites performed flawlessly across desktop, tablet, and mobile devices.• Troubleshot and resolved technical issues, providing ongoing support to ensure the continuous operation and success of client websites.• Stayed updated on the latest web development trends and technologies, incorporating innovative features and best practices into client projects.

• Served as a Digital Marketing Intern at GoUnique, gaining hands-on experience with international clients across various industries.• Worked on digital marketing campaigns for prominent international clients, including GenKids, Pyramid Martial Arts, and PureOppulance, driving brand growth and online presence.• Developed and executed tailored digital marketing strategies for each client, aligning with their specific goals and target audiences.• Managed and optimized social media accounts, creating engaging content and increasing follower engagement on platforms like Facebook, Instagram, and LinkedIn.• Executed targeted ad campaigns using tools such as Google Ads, Facebook Ads, and Instagram Ads, ensuring maximum ROI for each client.•Conducted comprehensive market research to identify trends, audience preferences, and competitor activities, providing insights to refine marketing strategies.• Collaborated closely with clients to understand their business objectives, delivering customized solutions that enhanced their digital presence and effectiveness.• Implemented SEO strategies to improve organic search rankings for client websites, driving increased traffic and visibility.• Analyzed campaign performance using tools like Google Analytics, providing detailed reports and actionable insights to optimize future campaigns.• Enhanced client websites with content updates, SEO improvements, and user experience optimizations to support overall marketing goals.• Participated in regular client meetings, presenting progress reports, discussing strategies, and adjusting plans based on feedback and evolving needs.