I’m a wordsmith, storyteller and creative thinker from Chennai. I understand the nuances of content strategy and have more than five years of experience crafting compelling stories that resonate with audiences. As a UX writer and design thinking advocate, I love building meaningful, intuitive and beautiful digital experiences. I’m adept at creating empathetic, human-centered, accessible content and copy for websites, mobile applications and interfaces. Whether it’s error messages, tooltips, pop-up messages or CTAs, my copy is conversational and embodies the unique voice of each brand. I enjoy collaborating with product owners, design partners, engineers and other key cross-functional partners and stakeholders to drive engagement and deliver value to the business and customers.I’ve worked in ITES, Banking and Financial services, life sciences, healthcare, advertising and media, travel and hospitality, retail, real estate and design sectors. My portfolio includes UX and UI content and copy, content strategy, content design, blog articles, website content, social media copy, newsletters, infographics, short stories and video scripts.When I’m not working, you’ll find me enjoying a cup of coffee, reading, watching movies, reveling in bird songs or dabbling in one of a myriad of hobbies like painting, writing, gardening, travelling, baking and photography.