Kirthika Vijayakumar Email & Phone Number

Chennai, Tamil Nadu, India

Content strategy- Understand user needs and business goals by working closely with cross-functional teams.- Recommend content solutions for all stages of the product lifecycle.UX writing- Craft clear and helpful microcontent by approaching the process with empathy. - Ensure a positive user experience by using conversational language and content best practices for field labels, helper text, tooltips, CTA and error messages. - Collaborate with designers, developers, researchers, product owners and accessibility consultants to make content accessible and useful.CMS architecture and optimization- Collaborate with developers to build customizable, reusable templates, relational elements and components to instantly build and publish pages. - Provide clear field labels and helper text to advise authors on the expected inputmodel within the CMS to ensure it supports the creation of consistent, effective content.Documentation- Develop comprehensive authoring documentation to enable self-onboarding and minimize content support inquiries.- Enhance developer documentation to ensuring understanding by all stakeholders.

Chennai, Tamil Nadu, India

Internal communications- Contributed to the development and execution of communication plans that align with the company’s vision and strategic goals.- Wrote content for newsletters, announcements and internal websites.- Organized town halls and employee appreciation events.Business presentations- Developed slide decks, scripts and supporting materials to - Used images, charts and graphs to effectively communicate complex ideas, data and insights to various stakeholders, including clients, executives and internal teams. Content enrichment and data standardization- Reviewed and revised content to improve the quality.- Restructured page content into a standardized format for streamlined SEO implementation.

Chennai, Tamil Nadu, India

- UX and UI content and copy- Social media content- Internal and external communication- Ideation, content, and copy for brands- Blogs, email marketing campaigns, website content- Sales collateral

Chennai, Tamil Nadu, India

- Created well-researched, SEO-optimized and grammatically accurate content including blogs, website content and social media copy.- Optimized content across various channels, ensuring maximum visibility and engagement.- Wrote over 3,000 unique and engaging product descriptions tailored to target audiences.- Developed innovative social media campaigns to boost brand awareness and engagement.- Curated brand ads on social media platforms, resulting in a 6% increase in ad click-through rates.- Drafted brand-to-consumer email communications and promotional emails.

Chennai, Tamil Nadu, India

- Blogs, email marketing campaigns, website content, social media content- Creative content and copy for brands- Website content

Chennai Area, India

- Conducted onboarding programs for new hires.- Designed and facilitated soft skills, behavioral and customer experience training programs for supervisors and managers.- Conceptualized and created engaging training documents and materials, incorporating industry best practices, case studies and interactive elements.- Implemented heterogeneous training techniques, including multimedia, gamification and experiential learning, to cater to diverse learning styles and maintain high levels of engagement.

Chennai, Tamil Nadu, India

- Conducted interactive seminars and workshops for university students, helping them improve their interpersonal skills, soft skills, presentation skills and communication skills.- Designed and delivered customized training programs for corporate clients, focusing on sales techniques, personality development and grooming.- Provided specialized training to airport immigration officers on cross-cultural understanding, intercultural communication and effective communication skills.- Conducted comprehensive training for Cambridge Business English Certificates (BEC) – Preliminary and Vantage levels