Kirti Prasanna Mishra is the Co-founder of Ecociate, a knowledge organisation to promote sustainable businesses impacting communities at the BoP. He has been associated as a consultant with leading organisations like - The World Bank (Agribusiness and rural enterprise)- GIZ. India (marketing and business modeling) - Food and Agriculture Organisation (agribusiness)- Swisscontact (Agri: forward marketing) - Swissaid (Livelihood strategy) - Global Alliance for Improved Nutrition (Nutrition supply chain) - Water for People (Sanitation supply chain)- Endeva (Vale chain and agri-enterprise) - Solidaridad (Sustainability assessment) - Aidenvironment (program assessment) and many more He was associated with MART as a Partner for last 19 years and was involved in a number of assignments related to business and marketing models in BoP, Rural and Low income markets. Kirti has been instrumental in following initiatives 1. Team leader for conducting a comprehensive study on Inclusive Innovation Eco-system in India - ‘Shifting the Paradigm-Mapping the Inclusive Innovation Ecosystem for MSME’ http://www.giz.de/en/downloads/giz2013-en-shifting-the-paradigm.pdf 2. Design a detailed Course Module on ‘Sustainable Business Models’ – for B-Schools. The course of 40 hours is one of its kinds in India with a special focus on Emerging Markets. 3. Creating Collective Marketing initiative for agri-produce & forest produce which has impacted more than 10000 families in tribal areas 5. Pilot initiative of Project Shakti the SHG-HUL business model in AP, which is now operational in 13 states with 46000 women as rural dealers etc. He has been supporting leading agencies in Bangladesh, Nepal and Africa in streamlining various marketing initiatives. He is a regular guest faculty to leading B-Schools in India and was invited by University of Illinois to address business management students. Specialties: Sustainable-BoP Business Model, Rural Marketing and Livelihood