Transformative global CMO & brand marketer with 24+ years driving digital, traditional, DTC, B2B, social, web3 marketing, including sales enablement, analytics, research, public relations and communications across asset management, wealth management, institutional, fintech, consumer banking, & entertainment brands. Today, I am excited to be on a journey with Neuberger Berman to lead global brand, creative & digital strategies to further proliferate the brand amongst existing and new audiences. In my past, I had the privilege of being a part of old, young and new brands and was able to impact their market presence and bottom-lines. Most recently I established the brand foundation for startup, SMC Blockchain launching payments tech to equip underserved markets. During my tenure at BNY Mellon Wealth Management, I served as Global Head of Marketing & Communications driving our multi-year growth strategy by digitizing and enhancing our GTM capabilities, while developing talent, optimizing data & marketing operations. Formerly, I was CMO at Prometheum, a blockchain crypto trading platform. I established a grounds up fully operational marketing organization and infrastructure to drive awareness, engagement, demand generation and drive impact on investor relations and sales activities. At Russell Investments, I repositioned the 80yr old brand, revamped user experiences and set the firm up for success in the long term by establishing formal standards for measurement and driving global operational efficiencies. The rebrand led to effective cultural change, consequently impacting business output. During the expansive changing asset management landscape, post recession, at OppenheimerFunds (now Invesco), I led our brand, digital experience, advertising and go-to-market strategies to ultimately drive increased awareness of our thought leadership and product consideration via integrated marketing, advertising, mobile, content marketing, OOH, sponsored events, apps including metaverse based experiences. I have an MBA from Columbia Business School. In my free time, I am a board director in non-for-profit orgs, advisory boards for media and marketing, and produce/host a lifestyle talk show, GOT SPICE? on YouTube plus streaming platforms. Specialties: Go-to-Market strategy design & implementation;Branding & identity;Product positioning; Event marketing;Online marketing; Social MediaVendor management;Process definition & implementation;Business strategyPublic Relations Asset Management Blockchain Securities / Digital Assets / Growth Mkt