Kirupa Lakshmanan

Kirupa Lakshmanan Email and Phone Number

B2B Product Marketing Specialist @ Perkle
Kirupa Lakshmanan's Location
Austin, Texas, United States, United States
Kirupa Lakshmanan's Contact Details

Kirupa Lakshmanan personal email

About Kirupa Lakshmanan

Kirupa Lakshmanan is a B2B Product Marketing Specialist at Perkle. They possess expertise in process improvement, team management, social media, training, analysis and 9 more skills. They is proficient in French and English. Colleagues describe them as "I recently worked with Kirupa to source gifts for our customer speakers at Zoho's annual user conference, and it was a great decision. Kirupa was a great listener and gave great advice with regards to the price, feasibility, procurement, packaging, and delivery of corporate gifts. Her attention to detail was clear from the moment we had our first call to the gift delivery day. As a marketing professional myself, it was also refreshing to work with someone who had a keen eye for what an elevated customer experience looks like. Kirupa's background in enterprise marketing and marketing strategy serve her well in the corporate gifting business. Every stage of my collaboration with her, from ideation to presentation, aligned with my expectations and the target audience details I provided. I would happily recommend Kirupa both as an employee to any business lucky enough to steal her away from her entrepreneurial journey, but also as a vendor to any business looking to source gifts for their events."

Kirupa Lakshmanan's Current Company Details
Perkle

Perkle

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B2B Product Marketing Specialist
Kirupa Lakshmanan Work Experience Details
  • Perkle
    Founder And B2B Marketing Strategist
    Perkle Aug 2022 - Present
    - Collaborate with growth-stage and enterprise B2B SaaS companies, enhancing marketing strategies through personalized gifting integrated within account-based marketing, demand generation, and field marketing channels.
  • Indie Meme
    Marketing Advisor
    Indie Meme Dec 2022 - May 2024
    Austin, Tx, Us
    - Helped the team run multifaceted campaigns to drive ticket sales, donations, and sponsorships, increasing festival funds. The film festival was a huge success with sold-out tickets on all nights.- Creating engaging newsletters and emailers, spotlighting festival line-ups and exclusive content, and ensuring consistent attendee engagement and excitement. Led the design of festival creatives and PR press kits, amplifying media coverage and public interest to boost the film festival.
  • Zoho
    Senior Enterprise Marketing Manager
    Zoho Aug 2015 - Aug 2022
    Chennai, Tamil Nadu, In
    - Led the product marketing strategies for Zoho CRM and Zoho One and worked on a pivotal website overhaul for Zoho CRM. - Forged influential ties with industry analysts, propelling Zoho CRM to a coveted "Leaders" spot in Gartner's Magic Quadrant. This catalyzed an influx of enterprise and mid-market leads, establishing our market position.- Worked closely with the executive leadership to strategize and execute go-to-market plans and product/feature releases, resulting in increased product demand and revenue growth.- Led the company's GDPR release, coordinating extensively with internal stakeholders to design and ratify comprehensive compliance blueprints, ensuring seamless alignment with international data protection standards.
  • Webside
    Digital Marketing Analyst
    Webside Feb 2012 - May 2015
    Chennai, Tamil Nadu, In
    - Drive SEM traffic by implementing effective and profitable search campaigns for top companies in India.- Design landing pages with high conversion rates while collaborating with SEO and Social Media departments to refine content marketing approaches.
  • Sitevisibility
    Social Media Analyst
    Sitevisibility Jul 2011 - Jan 2012
    Brighton, East Sussex, Gb
    - Worked on incorporating Social Media into an Online Marketing campaign to build brand awareness and drive traffic to the company website for a fashion house in the UK.- Responsible for monitoring and improving KPIs related to Social Media.
  • Chennai Metco
    Social Media Coordinator
    Chennai Metco Dec 2009 - Sep 2010
    Chennai, Tamil Nadu, In
    - Developed a social media plan with the marketing team and was responsible for crafting engaging platform-specific content for various social media channels, ensuring brand consistency.
  • Hewlett-Packard
    Marketing Associate
    Hewlett-Packard Jul 2007 - Dec 2008
    Houston, Texas, Us
    - Assisted in producing marketing materials, including brochures and blog posts. Conducted preliminary market research to gather insights on industry trends, competitor activities, and potential customer preferences.

Kirupa Lakshmanan Skills

Process Improvement Team Management Social Media Training Analysis Project Management Human Resources Strategic Planning Strategy Marketing Strategy Competitive Analysis Search Engine Ranking Online Marketing Digital Marketing

Kirupa Lakshmanan Education Details

  • University Of Sussex
    University Of Sussex
    Film And Visual Culture
  • Pondicherry University
    Pondicherry University
    Human Resources Management
  • Madurai Kamaraj University
    Madurai Kamaraj University
    English Literature

Frequently Asked Questions about Kirupa Lakshmanan

What company does Kirupa Lakshmanan work for?

Kirupa Lakshmanan works for Perkle

What is Kirupa Lakshmanan's role at the current company?

Kirupa Lakshmanan's current role is B2B Product Marketing Specialist.

What is Kirupa Lakshmanan's email address?

Kirupa Lakshmanan's email address is ls****@****ail.com

What schools did Kirupa Lakshmanan attend?

Kirupa Lakshmanan attended University Of Sussex, Pondicherry University, Madurai Kamaraj University.

What are some of Kirupa Lakshmanan's interests?

Kirupa Lakshmanan has interest in Education, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Kirupa Lakshmanan known for?

Kirupa Lakshmanan has skills like Process Improvement, Team Management, Social Media, Training, Analysis, Project Management, Human Resources, Strategic Planning, Strategy, Marketing Strategy, Competitive Analysis, Search Engine Ranking.

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