Kiruthika Kumar Email and Phone Number

As the Designer, my responsibilities included- Designing Leather Bags Led the design process for the brand's leather bags, involving multiple design explorations, creating tech packs, and prototyping.- Concept Creation Developed and refined design concepts that aligned with the brand's vision.- Hardware Exploration and Design Researched, explored, and assisted in designing custom hardware to complement the brand's products.- Brand Elements Design Created key brand elements, including the logo and monogram.- Layout Design and Brand Book Development Worked on layout design and played a key role in developing the brand book and other brand collaterals.- Craft Research and Exploration Conducted in-depth research and exploration of various Indian crafts to integrate unique cultural elements into the designs.

As part of the design team my responsibilities were to do-Brand research-Trend analysis (WGSN)-Concept Development,-Surface Technique & Material Exploration- Swatch Development- Design And development of leather bags- Prototype & Production.My Graduation collection was designed for the upcoming seasons S/S 23 & A/W 23/24 for the brand Tory Burch.

-Research about the craft and Artisans -Documentation of the process -Market research -Gap Analysis-Concept Development -Design Intervention and Innovation -Development & Prototyping -Final product This craft Cluster Initiative project was carried out with the support of Ministry Of Textiles. The main objective is help craftsmen through knowledge dissemination and exposure to urban markets and design intervention, innovative designs and linkages with new markets.

-Market Research -Consumer Research -Competitive Analysis

-Icon designingAs a part of their UI/UX design team my responsibilities were to design Icon and Badges for their Application.

-Research about the craft and Artisans -Documentation of the process -Market research -Gap Analysis-Concept Development -Design Intervention and Innovation -Development & Prototyping -Final productThis craft Cluster Initiative project was carried out with the support of the Ministry Of Textiles. The main objective is to help craftsmen through knowledge dissemination and exposure to urban markets and design intervention, innovative designs and linkages with new markets.