Senior Director Of Gtm Operations
Current
Mar 2024 - Present
AeroLeads people directory · profile
James Kirwan Email & Phone Number
Senior Director of GTM Operations @ Hello Heart | Strategy & Operations | Digital Health | Software & SaaS
at
Hello Heart
1 work email found
@phreesia.com
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✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director of GTM Operations @ Hello Heart | Strategy & Operations | Digital Health | Software & SaaS
Location
New York, New York, United States
Who is James Kirwan? Overview
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Quick answer
James Kirwan is listed as Senior Director of GTM Operations @ Hello Heart | Strategy & Operations | Digital Health | Software & SaaS at Hello Heart, based in New York, New York, United States. AeroLeads shows a work email signal at phreesia.com and a matched LinkedIn profile for James Kirwan.
James Kirwan previously worked as Senior Director of GTM Operations at Hello Heart and Senior Director, Market Development – Leader of GTM & Strategy for Large Market Segment at Phreesia. James Kirwan holds Master Of Business Administration (Mba), Strategy & Marketing from University Of Michigan - Stephen M. Ross School Of Business.
Company email context
Email format at Hello Heart
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{first_initial}{last}@phreesia.com
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Profile bio
About James Kirwan
I’ve spent my career scaling software companies in roles across Go-To-Market (GTM), Strategy & Operations. I’m currently Senior Director of GTM Operations at Hello Heart. Hello Heart's mission is to empower people to understand and improve their health using smartphone technology. We help employers and health plans take heart risk under control with a clinically based smartphone solution.I previously led strategy & GTM for a large market segment, owning & consistently exceeding revenue & sales targets at Phreesia, a ~$300M+ revenue & ~20%+ growth healthcare SaaS vendor. I led key GTM functions for the market including pricing, packaging, promotions, campaigns, voice of the customer, competitive intelligence, win/loss analysis, market sizing & new market entry.I worked across ~15 technology & private equity clients as a management consultant at boutique strategy consultancy Waterstone Management Group (acquired by West Monroe Partners). Projects focused on growth strategy, new market evaluation, pricing, offering design & launch, margin improvement, M&A diligence & integration. I held the role of Manager where I managed engagements & client relationships.I gained cross-functional experience & expertise in the B2B SaaS business model in my first post-college job in Corporate Development at Reval, a ~$70M revenue & ~20% growth fintech company. I hold an MBA from The University of Michigan Ross School of Business & a BA in Economics from Hamilton College.SkillsFinancial Modeling, Go-to-Market (GTM), Corporate Strategy, Growth Strategy, Pricing, Packaging, Positioning, Sales Strategy, Sales Enablement, Sales Enablement, Market Sizing, Strategic Planning, Competitive Analysis, Product Marketing, Business Development (BD), Partnerships, Cross-Functional Team Leadership, Voice of the Customer, Customer Interviews, Project Management, Business Operations, Business Transformation, Due Diligence, Product Launch, Market Planning
Listed skills include Due Diligence, Start Ups, Management, Market Analysis, and 20 others.
Current workplace
James Kirwan's current company
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4 roles
James Kirwan work experience
A career timeline built from the work history available for this profile.
Senior Director, Market Development – Leader Of Gtm & Strategy For Large Market Segment
- Led strategy & GTM for large market segment at Phreesia a ~$300M+ revenue & ~20%+ growth healthcare SaaS vendor. Owned & consistently exceeded revenue & sales targets. Promoted from Director to Senior Director in 2021.
- Designed & implemented strategies, programs & initiatives that drove ~40% increase in segment bookings – owned key GTM functions including pricing, packaging, promotions, campaigns, voice of the customer, competitive.
- Led transformation to bundled pricing & packaging, increasing average deal size & product attach rate - identified optimal structure & price points through pilots & experimentation, financial modeling, industry &.
- Orchestrated expansion into Behavioral Health market. Crafted customer profile & buyer personas, identified targets & added to prospect database, designed offering & product positioning, built SDR talk tracks & managed.
Mar 2020 - Oct 2023
Manager - Strategy & Operations Consultant To Software & Private Equity Clients
- Strategy & Operations consultant to 15 technology & private equity clients. Projects focused on growth strategy, new market evaluation, pricing, offering design & launch, margin improvement, acquisition diligence &.
- Executed voice of customer & segmentation initiative for point-of-sale vendor – used customer interviews, quantitative survey & competitor secret shopping to prioritize needs by segment including priorities & pain.
- Built subscription pricing model for SaaS vendor transitioning from perpetual license business – projected 10% revenue increase per client. Created dynamic pricing tool used by Sales Reps, established new units of.
- Designed Customer Success model for ERP vendor, expected to improve margin ~2%.
- Conducted due diligence for PE firm on ~$750M SaaS acquisition. Supported post-merger integration of post-sale functions (Customer Success, Services, Support, Renewals) with 2nd acquisition including operating model.
Sep 2016 - Mar 2020
Senior Analyst - Corporate Development & Strategy
- Corporate Development & Strategy at ~$70M revenue & ~20% growth fintech SaaS company. Built business cases for & led cross-functional strategic initiatives in partnership with company leadership. Promoted 3x.
- Project manager for Reval’s IPO filing - led internal diligence, wrote parts of S-1, led listing exchange selection & managed relationships with banks & lawyers, ensuring on time & successful filing.
- Led evaluation of expansion to SMB market including product-market fit assessment, P&L modeling, customer survey & prospect interviews.
- Supported integration of 2 acquisitions including product integration strategy, product packaging & sales motion design.
Jun 2010 - Jun 2014
3 education records
James Kirwan education
Master Of Business Administration (Mba), Strategy & Marketing
University Of Michigan - Stephen M. Ross School Of Business
Ba, Economics
Hamilton College
Education record
Poly Prep Country Day School
FAQ
Frequently asked questions about James Kirwan
Quick answers generated from the profile data available on this page.
What company does James Kirwan work for?
James Kirwan works for Hello Heart.
What is James Kirwan's role at Hello Heart?
James Kirwan is listed as Senior Director of GTM Operations @ Hello Heart | Strategy & Operations | Digital Health | Software & SaaS at Hello Heart.
What is James Kirwan's email address?
AeroLeads has found 1 work email signal at @phreesia.com for James Kirwan at Hello Heart.
Where is James Kirwan based?
James Kirwan is based in New York, New York, United States while working with Hello Heart.
What companies has James Kirwan worked for?
James Kirwan has worked for Hello Heart, Phreesia, West Monroe Partners, and Reval.
How can I contact James Kirwan?
You can use AeroLeads to view verified contact signals for James Kirwan at Hello Heart, including work email, phone, and LinkedIn data when available.
What schools did James Kirwan attend?
James Kirwan holds Master Of Business Administration (Mba), Strategy & Marketing from University Of Michigan - Stephen M. Ross School Of Business.
What skills is James Kirwan known for?
James Kirwan is listed with skills including Due Diligence, Start Ups, Management, Market Analysis, Corporate Development, Salesforce.Com, Business Strategy, and Mergers And Acquisitions.
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