Senior content strategist. Substantial experience of creating, optimising and delivering multi-channel programmes for agencies, media owners and marketing organisations.Versatile writer and longform specialist. Fast, accurate editor with newsroom credentials. Effective manager of stakeholders and in-house/remote teams. Builder of productive relationships with senior executives and subject matter experts.Great storytelling is my passion. But I'm also a T-shaped expert-generalist with strong understanding of business models, financial analysis, comms, marketing, sales, lead generation and technology adoption. I absorb and synthesise large volumes of information rapidly.Core markets: B2B technology, media and telecoms (TMT) and professional services. Significant experience of fintech, mobile, martech, salestech, digital media and B2C.Clients (past & present): Cisco, Dell EMC, Dentsu, Economist Impact, Google, Guardian Media Group, Intel, Temenos and others.

I create branded/owned content for clients of Foundry, the market-leading B2B tech media owner (previously IDG). Longform and shortform; video scripts; discussion guides for live events; roundtable moderation. Foundry has a wonderfully diverse global client base: I work on projects for vendors in APAC (including China), India, MENA and the US. Key skills in this role include ideation, thought leadership, client management and aligning narrative with brand and messaging.Clients (past & present): Adobe, AWS, IBM, Dell, Ericsson, Huawei, Microsoft, NTT, Red Hat and others.

IDG Connect believed that quantitative research is the best starting point for creating compelling content on behalf of clients. There's a lot to be said for this argument.During two periods working for IDG Connect (2011-2015 and 2019-2022), I delivered 60+ projects on behalf of clients including Adobe, CA Technologies, Dell, IBM, Intel, NetApp, Symantec and Workday. I managed the client relationship from initial discussions to completion, segmenting audiences, building questionnaires, analysing survey data and presenting results.I also developed downstream content summarising survey findings, including ebooks, white papers and decks for client sales teams.Key skills in this role included: buying cycle expertise, survey design, data analysis, writing data-driven content and information graphics.

Hired to launch content operations from scratch at this fast-growing digital agency. Generated £700K revenues in Year 1.Recruited/directed a team of writers, designers and videographers to work in an Iterative data-driven environment: content informed by SEO, social listening, A/B testing. Devised, wrote and produced a range of multi-channel projects for clients including Amdocs, Box, CA Technologies, Citrix, Equinix, Marketo, NetApp and VMware.Delivered large-scale content audits, mapping content to sales funnels across multiple audiences and specific campaigns.Significant content repurposing and localisation work, generating new assets for microsites and time-limited campaigns.Detailed lead generation projects: shortform copy for social, email and landing pages. We always improved CTRs and conversion rates, typically by a substantial margin.DWA was acquired by Dentsu in December 2017 and went on to rank among the top three B2B marcomms agencies in the US and internationally. (Source: The B2B Marketing US Agencies Benchmarking Report 2019-20).

When Conde Nast launched Wired for the second time in the UK, they asked me to write a column on media and technology. Over 65 fortnightly outings, The Great Transition examined the impact of technology on media, from gaming to Hollywood, from online regulation to advertising markets.I also contributed longform features to the UK print edition of Wired, specialising in mobility, networks, digital consumption, AI and autonomous driving.

I wrote the Media Money column/blog at Press Gazette before, during and after the Great Financial Crisis, under two successive editors and owners. The combination of advertising recession and structural change made this a pivotal moment for news media.Media Money looked at the financial performance of media companies and the shift from print to online. The column also examined the persistence of debt-laden zombie publishers, the rise of paid subscriptions and the reporting of the financial crisis itself.

I covered the economics and business models of digital, print and broadcast media as a freelance writer for the Guardian's media section. Working for senior executives at the Guardian, I also delivered a substantial consultancy project analysing the medium-term commercial performance of major news media brands in Europe and North America.

Fullrun was a subscription-based nanopublishing site for marketers in the tech & telecoms industries. Based around a weekly email newsletter, the business served a three-cornered market: media professionals, marketers and agency professionals. Our insider coverage pursued the big themes of the day: the rise of programmatic, social and blogging. More generally, we tried to help marketers to navigate the overwhelming choices created by a period of intense competition in tech media.Over time, we successfully expanded Fullrun's remit to include events, training, consultancy, research and an annual awards ceremony.

Expanded the £16m revenue base of Computing, a 150,000 circulation newsweekly for IT professionals in the UK. Created and delivered an in-depth audience development project amid rapidly changing market conditions. Drove display advertising market share to an all-time high. Extensive work on new product development, M&A strategy and sales in North America.

Edited this UK-based newsweekly for IT professionals, implementing significant change in newsroom culture and process. Brought in David Hillman of Pentagram to redesign the paper. Managed a 25-strong editorial team on a daily basis in a highly competitive news environment.

Created, launched and produced customer magazines for a variety of clients: a fantastic way of learning the craft of magazine making. Wrote for The Face. Learned the art of editing and rewriting: film scripts, business books for the FT, TV listings, sub-editing on the nationals.

Wrote advertising copy. Narrowly avoided becoming a Maxwell pensioner at a very young age.