As a content creator at PepsiCo Creators League Studio, I drive the execution of short-form video content with a particular focus on Mountain Dew. From viral trends to street interviews at Mtn Dew sponsored events I ensure our content is engaging, on-brand, and legally compliant. • Develop and execute creative strategies, from concept ideation to final editing. • Create short-form content based on viral trends and customer engagement insights. • Conduct competitor analysis to keep content relevant and competitive. • Lead on-site street interviews, engaging with Mountain Dew's ideal customer profiles. • Collaborate with creative directors and producers to bring their visions to life. • Ensure all content adheres to strict legal and brand guidelines. • Specialized in short-form content cutdowns from long-form footage.

As a street interviewer for Dose of Society, I engage with diverse individuals, capturing authentic and compelling stories directly from the streets. I specialize in approaching strangers, quickly building rapport to create a comfortable environment for candid interviews and real conversations. • Approach and engage strangers on the street, fostering trust and rapport within minutes. • Develop thought-provoking questions that spark meaningful, unfiltered discussions. • Capture real-time emotions and insights, transforming everyday interactions into powerful content. • Collaborate with the production team to ensure content aligns with the brand’s mission of amplifying the voices of real people with real stories. • Ensure high-quality audio and video capture for seamless post-production editing.

Demonstrated success in creating compelling content for both short and long-form platforms like Instagram, TikTok, and YouTube, with a focus on producing scroll-stopping content that maximises viewer engagement, reach, and impressions. My approach blends strategic insight with creative execution to deliver content that not only captivates but also drives significant online interaction.- Spearheaded engaging content collaborations with Naomi Campbell, including viral projects with Gen Z TikTok sensation, Khaby Lame.- Directed multiple rewind-worthy Beta Squad videos, leveraging a deep understanding of the group dynamics to capture and prompt engaging moments.- Secured a position with Beta Squad by crafting content that perfectly resonated with their audience, ensuring virality and capturing their attention.- Collaborated with major UK record labels to create moments in music videos that drive organic engagement through shareable, re-postable content.- Creating Core Unfiltered. An online channel specialising in Would You Rather drinking games achieving 1.4 million Instagram impressions and growing the account from 0 to 13,000 followers in 60 days.- Directed the popular GRM Daily's Daily Duppy series upgrading the new format and look from the previous seasons.

- Expertly managed project budgets and finances, ensuring timely payment for all parties involved and effectively negotiating equipment and crew rates.- Utilised my extensive industry network to assemble high-performing project teams, reducing risks and ensuring successful outcomes.- Collaborated closely with directors, utilising strong communication and interpretation skills to deliver on creative visions for each project.- Demonstrated leadership and people management skills by effectively delegating tasks, setting clear expectations, and resolving conflicts when necessary.- Continuously developed my expertise in project management, adapting to diverse and challenging projects in the field.

- Established Block Shots as a bridge between videographers and artists, streamlining communication and addressing industry challenges.- Managed the schedules and communications for directors, pilots, and lighting professionals, ensuring efficient booking and response to inquiries, even during on-set activities.- Pioneered the use of online payments for music video services, creating a seamless and secure transaction process for clients.- Implemented a fair and reasonable dispute resolution process, protecting clients and building a positive brand reputation, leading to consistent repeat business and increased project volume.