Laura Kisailus Email & Phone Number

United States

Pittsburgh, Pennsylvania, United States

pittsburghtomorrow.org

Pittsburgh, Pennsylvania, United States

Launched a national, award-winning design strategy consultancy to modernize the missions of major public institutions through focused organizations, optimized brands, digital products, and compelling campaigns. Developed a process to translate research into insight to reframe the hottest societal issues by sharpening organizational purpose, catalyzing internal change, telling powerful stories, and shifting public perception. Built 30 platforms across 9 sectors, aligned 100k+ people, and achieved federal immigration policy change for a 100-year-old NGO. Delivered double-digit growth, year over year. [Full P&L]

Washington D.C. Metro Area

Evolved a 20-year-old, single-faceted tech consultancy into a full-service digital shop. Rebranded and reorganized to catalyze internal culture, shift external perception, and pivot position for future growth. Introduced a new growth strategy practice to provide sophisticated and fresh interdisciplinary value to clients. Identified, mentored, and cultivated a team of cross-functional creatives to level-up efforts and produce award-winning and world-changing work. Designed and developed brands, digital platforms, and campaigns for clients—achieving triple-digit growth in engagement. [Full P&L]

Washington D.C. Metro Area

Optimized digital diplomacy efforts during the Arab Spring via 300+ U.S. Embassy websites and social media platforms. Worked with cross-functional international and domestic teams to shape strategic priorities into creative social media campaigns and implemented a Department-wide analytics solution to standardize engagement and sentiment metrics across the world. Created a communication plan to promote President Obama’s 2011 trip to Brazil, yielding 40,000 users participating in crowd-sourced “welcome videos” and exponential web and social media engagement. [Secret clearance]

Washington D.C. Metro Area

Accelerated the early adoption of search engine marketing, user experience (UX), and e-commerce strategies—leading the full design process: strategy, design, technology. Conducted a successful online reputation management campaign for the Lebanese Ambassador to the U.S. by developing and launching positive sentiment websites to bolster positive image search results. Launched a direct-to-consumer e-commerce platform for a top U.S. food producer transforming operations from wholesale to retail. Developed a digital platform for George Washington’s Mount Vernon Estate and Gardens modernizing the communications strategy for a national treasure. [Full P&L]

Washington D.C. Metro Area

Introduced innovative digital marketing practices to fortify a traditional marketing team, maximize brand awareness, and grow revenue during rapid international expansion and pre-IPO. Managed a $10MM budget across multilingual sites. Pioneered the inaugural UX practice at the company (and at the time, one of very few in the world!) by uniting a team of researchers, marketers, and web developers to collaborate on targeted advertising, landing page optimization, shopping cart conversion rates, and overall web experience, driving double- and triple-digit growth in conversion rates and revenue, respectively. [Full P&L]