Kisha Mitchell Williams Email & Phone Number

United States

Atlanta, Georgia, United States

• Led brand repositioning efforts for a $600M quality-of-life services provider owned by Sodexo and NBA great Earvin “Magic” Johnson. • Conducted brand research to gather insights from current clients, employees, and key market segments that informed the development of a new brand identity, purpose and promise, and value proposition.• Drove the company’s first-ever holistic digital marketing campaign, with the goal of improving awareness of the brand's non-food service… Show more • Led brand repositioning efforts for a $600M quality-of-life services provider owned by Sodexo and NBA great Earvin “Magic” Johnson. • Conducted brand research to gather insights from current clients, employees, and key market segments that informed the development of a new brand identity, purpose and promise, and value proposition.• Drove the company’s first-ever holistic digital marketing campaign, with the goal of improving awareness of the brand's non-food service offerings as well as its community involvement and DEI initiatives. • Conducted an SEO audit across all mediums and built a robust, technology-enabled digital content suite to support marketing campaign activation across multiple channels and accounts.• Conceptualized, developed, and launched the pioneering One Table resident dining solution with a redefined value proposition that effectively addressed the needs of its key client segment (HBCU students). Show less

Atlanta, Georgia, United States

• Built the company’s brand marketing department from the ground up to turn around declining revenue performance while simultaneously driving brand strategy to reposition the Buffalo Wild Wings brand.• Executed a comprehensive brand repositioning effort, developing a new brand design, brand architecture, and visual identity and executing new brand messaging across all channels with a $65 mass media campaign.

Atlanta, Ga

• Drove break-through marketing programs and campaigns that secured significant wins and market share gains within the multicultural consumer (MC) segment.• Devised and implemented a go-to-market plan that grew incidence, transactions, and revenue across the brand portfolio through brand amplification and targeted programming.

Madison, Wisconsin Area

• Provided strategic direction to effectively manage all business strategy, marketing campaigns, operations, and market/pricing/merchandising analysis for the $1.7B Oscar Mayer cold cuts brand portfolio while managing P&L.• Guided a cross-functional team in implementing data-driven business strategies to drive top-line growth in line with customer performance.• Executed a go-to-market effort for the Oscar Mayer Selects product initiative, delivering net revenue and margins above… Show more • Provided strategic direction to effectively manage all business strategy, marketing campaigns, operations, and market/pricing/merchandising analysis for the $1.7B Oscar Mayer cold cuts brand portfolio while managing P&L.• Guided a cross-functional team in implementing data-driven business strategies to drive top-line growth in line with customer performance.• Executed a go-to-market effort for the Oscar Mayer Selects product initiative, delivering net revenue and margins above goals and securing 70% customer commitment to early ship.• Built a 3-year pipeline that leveraged consumer insights to identify unmet consumer needs and white space opportunities with non-category buyers as well as new usage occasions, delivering category growth with a projected $100M in net revenue.• Crafted 3 compelling consumer concept ideas to develop portfolio roles for the base business, achieving an "outstanding" assessment for a strategic platform (dinner sandwiches) and meeting technical and financial feasibility criteria for short- and long-term growth. Show less

Cincinnati, Oh Area

• Oversaw all brand strategy and marketing communications for a $6B brand portfolio, developing holistic marketing platforms while also driving improvements in brand merchandising and cost efficiency. • Launched P&G’s first multi-brand beauty care platform for African American women, My Black is Beautiful (MBIB), backed by a holistic marketing plan covering TV, print, radio, digital, social, and DTC channels. • Created P&G’s first-ever branded entertainment TV show in… Show more • Oversaw all brand strategy and marketing communications for a $6B brand portfolio, developing holistic marketing platforms while also driving improvements in brand merchandising and cost efficiency. • Launched P&G’s first multi-brand beauty care platform for African American women, My Black is Beautiful (MBIB), backed by a holistic marketing plan covering TV, print, radio, digital, social, and DTC channels. • Created P&G’s first-ever branded entertainment TV show in collaboration with media partners such as Disney, Entertainment Tonight, BET, TVOne, and Reach Media as well as top 10 clients such as Walmart, Target, and Dollar General.• Innovated and delivered concepts for cause marketing campaigns, including P&G’s Olympics Proud Sponsor of Mom, a college point of market entry platform (ReadyU), a product initiative trial platform (Have You Tried This Yet), and a breast cancer PR program (Give). Show less

• Directed all in-store brand marketing strategies and campaigns targeting CVS and Family Dollar customers, leveraging deep consumer insights to craft high-impact shopper marketing programs. • Drove pioneering customer marketing and merchandising programs in collaboration with CVS and Family Dollar senior management, delivering 10% volume growth and 10% sales growth.• Executed a marketing plan that secured CVS and Family Dollar leadership buy-in for the largest growth… Show more • Directed all in-store brand marketing strategies and campaigns targeting CVS and Family Dollar customers, leveraging deep consumer insights to craft high-impact shopper marketing programs. • Drove pioneering customer marketing and merchandising programs in collaboration with CVS and Family Dollar senior management, delivering 10% volume growth and 10% sales growth.• Executed a marketing plan that secured CVS and Family Dollar leadership buy-in for the largest growth initiatives at P&G, driving $88.6M in incremental sales (9% above goal), 67% share growth, and 4M incremental cases (7% over goal). Show less

• Drive brand repositioning initiatives to turn around a declining sales trend for the $1B Vicks franchise brand while holding full P&L responsibility for the brand portfolio. • Repositioned the brand’s core equities against a higher-volume target and drove growth back to competitive share and volume levels, resulting in the brand receiving the Health Care sector Outstanding Achievement award for superior business results.• Oversaw all product/brand qualification and due… Show more • Drive brand repositioning initiatives to turn around a declining sales trend for the $1B Vicks franchise brand while holding full P&L responsibility for the brand portfolio. • Repositioned the brand’s core equities against a higher-volume target and drove growth back to competitive share and volume levels, resulting in the brand receiving the Health Care sector Outstanding Achievement award for superior business results.• Oversaw all product/brand qualification and due diligence efforts for 2 new Vicks products projected to deliver 10% volume growth, $100M in NPV, and an additional $1.4M in Year 1 profits. Show less

Cincinnati

• Turned around a 13-year decline in Metamucil sales and grew the brand to record shipments of 4.2M against significant competition by leading the introduction of Metamucil capsules (the brand’s first initiative in 10 years).• Launched Metamucil capsules to drive the brand’s entry into the bulk fiber solid dose segment, capturing segment leadership within 4 weeks of launch and exceeding campaign objectives by 34%.

Masters Of Business Administration, General Management

Global management curriculum partnering with universities in North America, Europe, Latin America, and Asia

Bachelor Of Science In Business, Marketing And Organizational Behavior

Recipient, Miami Achievement & Memorial Alumni Scholarships, 1994-1998