Kisha Desandies Lester work email
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Over 25 years of experience in strategic communications, meetings and events for various membership groups. Expert in digital/print publications and websites and e-marketing. Lead team on several award-winning campaigns. High-energy, creative, results-oriented individual ready to deliver solid and measurable results for your organization.QUALIFICATIONS LED award-winning projects efficiently, from strategy to implementation, with successful results. Experience in leading managers, entry-level staff, interns, vendors, contractors and temps. COORDINATED annual conferences/meetings, scripting and general sessions logistics and served as staff liaison for several board/committee meetings. PUBLISHED bi-monthly and quarterly magazines, books and e-newsletters, annual reports, research brochures and websites as managing editor and editor-in-chief, determining the editorial content, schedule, design and production process. Developed communications, key messages and brand strategies for publications and marketing campaigns.COLLABORATED with colleagues, vendors, industry experts, clients, board members and executives. Expert in building relationships within the team, across departments and outside the organization.CONSULTED with senior management of various associations and nonprofits, including extensive creative work to optimize existing business processes and to establish and lead new programs and services.
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Senior Editorial And Digital ManagerNational Pta Jul 2015 - May 2022Alexandria, VaOversees the development and delivery of the association’s editorial content. Responsible for the production and promotion related to the Our Children magazine, e-newsletters, annual report, quarterly metrics report and editorial style guide. Leads branding and executive communications efforts, including speeches/remarks and other writing and editing tasks related to National PTA materials. Manages the Editorial & Marketing Associate Manager, consultants, freelancers, temps and interns. -
Web Content ManagerNational Pta May 2012 - Jul 2015Alexandria, Virginia* Responsible for content strategy and daily website updates for PTA.org.* Coordinate the Super Users Program to ensure distributed usage of the Content Management System (CMS). Lead quarterly meetings to discuss common issues, provide web metrics, review guidelines and give advanced training.* Provide editing, creative, and strategic support for the communications team as needed. KEY ACCOMPLISHMENTS* Led a two-month effort to redesign the PTA.org website, completely reorganized the content for improved usability, and a replace the existing content management system. * Managed a two person staff to migrate more than 2,500 pieces of content the new CMS in support of website redesign. * Presented the new PTA.org website design to the Board of Directors in November 2012.* Built a mobile application for 2013 PTA convention. * Established a promotional calendar for web promotion on PTA.org.* Created a web writing and graphics style guide to maintain consistent organization, tone, brand and message.* Trained 20 staff members, representing each department on guidelines and CMS.
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Communications ManagerNational Association Of Home Builders May 2008 - Jan 2011Washington, DcPROFESSIONAL WOMEN IN BUILDING COUNCIL* Coordinated with association convention and meetings staff to organize meetings, luncheons, receptions and networking events at the annual International Builders’ Show (70,000 attendees) and other regional board of director’s meetings.* Solicited bids and awarded projects for the design, print and production of brochures and promotional items.* Oversaw the editorial, design and production of a quarterly magazine as editor-in-chief, and managed a member editorial committee, advertising sales representative, managing editor, designer and printing consultants.COMMERCIAL BUILDERS COUNCIL* Provided council administrative oversight and was responsible for creating the budget, tracking revenues/expenses, responding to member requests and preparing for board meetings and trade shows.* Staffed the member issues/communications committee and coordinated the annual Light Commercial Roundtable Networking Luncheon.* Managed entries, facilitated the judging process and coordinated the purchase of the prize trophies for the Awards of Excellence Program, which honored 10-15 commercial construction projects a year. -
Publications ManagerAppa - Leadership In Educational Facilities Nov 2006 - May 2008Alexandria, Va* Partnered with the Marketing Director to coordinate rebranding of APPA, specifically working together to revamp the website, publications and key messages.* Responsible for managing the editing, design, and production of other publications, including the membership directory, industry books, anthologies, brochures, catalogs and postcards. * Managed the budget, schedule and production of a bi-monthly magazine by coordinating with the advertising sales representative, designer and printer. Solicited feature and column submissions, edited column and feature articles, reviewed ad materials and updated the annual media guide.* Served as the publications and communications staff chair for committee meetings at the annual conference and board meeting. Worked with committee chairs and board members to create and publish election materials, the annual report and other organizational documents. -
Publications ManagerXtria, Llc Feb 2004 - Nov 2006Tysons Corner, Va* Managed various publications, including user manuals and training materials for online database reporting systems for various government contracts with the Administration for Children & Families and the Office of Head Start.* Served as primary technical writer and editor of corporate projects, which included training workbooks and operation manuals.* Assisted in writing/editing and providing budget and related statistical information for government contract and other new business proposals.* Played a vital role in coordinating with internal and external clients, web developers, graphic designers, printers and the Government Printing Office, to produce robust online reporting systems and high-quality manuals and publications. -
Publications/Program ManagerEei Communications Aug 2003 - Jan 2004Alexandria, Va* Contract project manager for Westover Management Group, Alexandria, VA. Provided support services for two international AIDS research conferences: AIDS Vaccine (1,500 attendees) and Conference on Retroviruses and Opportunistic Infections (4,000 attendees).* Corresponded with national and international speakers and poster presenters for abstract, bio and photo submissions.* Oversaw the design, layout, editing and production process for three conference program books, which included more than 500 scientific abstracts. Designed supporting electronic/web publications, which included program committee materials, abstract and scholarship reviewer materials and the preliminary conference schedule.* Coordinated with freelancers and vendors and provided overall quality control for print production and web and CD-ROM conversion projects. -
Publications EditorPresidential Classroom Jan 2001 - Jan 2003Alexandria, Va* Coordinated with marketing, program and logistics staff to manage the 15 weeklong junior and senior high school educational programs in Washington, DC. Reported to the Chief Operating Officer/Dean of the program.* Oversaw budget for publications and communications, implemented an integrated publications and communications plan, which produced increased admissions and media placements.* Edited and designed annual marketing, development and admissions publications; annual report, newsletters and other collateral materials for more than 100K schools, prospective students and alumni, and an 850K marketing audience.* Redesigned, rewrote and enhanced the distribution process of major publications to create a more successful marketing tool and smoother admission process. Enhanced the organizations brand by creating a boilerplate and key messages.
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Account ManagerStrategic Communications Group Aug 1999 - Jan 2001Silver Spring, Md -
Field Reporter, Bureau ChiefWjal Tv 1998 - 1999Chambersburg, Pa
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General Assignment ReporterPublic Opinion Newspaper 1997 - 1998
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InternCongressional Quarterly May 1997 - Aug 1997 -
ColumnistThe Metro Hearld 1995 - 1997
Kisha Desandies Lester Skills
Kisha Desandies Lester Education Details
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Mass Media/Print Journalism
Frequently Asked Questions about Kisha Desandies Lester
What is Kisha Desandies Lester's role at the current company?
Kisha Desandies Lester's current role is Director of Strategic Communications at National PTA.
What is Kisha Desandies Lester's email address?
Kisha Desandies Lester's email address is kd****@****pta.org
What is Kisha Desandies Lester's direct phone number?
Kisha Desandies Lester's direct phone number is +170351*****
What schools did Kisha Desandies Lester attend?
Kisha Desandies Lester attended Hampton University.
What are some of Kisha Desandies Lester's interests?
Kisha Desandies Lester has interest in Reading, Playing The Piano, Salsa Dancing, Missions, Singing, Meeting New People, Knitting.
What skills is Kisha Desandies Lester known for?
Kisha Desandies Lester has skills like Newsletters, Public Speaking, Social Media, Public Relations, Editing, Leadership, Marketing, Nonprofits, Strategic Communications, Publications, Web Content, Project Management.
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