Revenue Generation and Brand Awareness: Generated revenue of INR 1.5 crore+ by executing & marketing 400+ events. Hosted GRAMMY Award winners, standup comedians, live acts, DJs, organized movie screenings, poetry sessions, book reading sessions, fashion shows, and award-winning LGBTQIA+ gatherings.Curating and Programming Head: Head of Events & Programming in 'Virtuous Retail', one of the fastest-growing retail investment firms in India. Curated, hosted, and promoted over 400 offline and online events across 8 venues.Brand Event Asset Development and Project Lead: Built and executed the brand's events and on-ground activation strategy, allocated budgets, booked artists, managed vendors, and logistics.Coordinated media campaigns for social media platforms, from creating artwork to generating copy. This minimized costs and maximized profits for 8 different venues in VR Bengaluru and VR Chennai. Collaborations and Partnerships: Onboarded VR Bengaluru as one of the four 'Hub' Screening Partners with Bira for ICC World Cup 2019 and raised sponsorship worth INR 40 lakhs.Business Process Synchronization: Collaborated with F&B teams to release marketing strategy Pandemic Adaptations: Hosted over 200 artists on live streaming platforms, private gatherings, open-air movie screenings, brought in TVC shoots that have generated over INR 30 Lakh in revenue. Also, Launched a hyper-local food delivery app to generate online revenue for the F&B QSRs.Spearheaded marketing and branding initiatives for a premium shopping center in Bangalore (VR Bengaluru).Responsible for overall marketing strategy, retailer integrations, direct outreach, media planning, space on hire, events, digital PR, activations, and media buyingLed collaborative brand strategy for a mixed-use development of retail, The Waverly Hotel & Residences,and a co-working space with 800+ employees.Executed over 100+ entertainment and retail-based ATL and BTL campaigns in my tenure.

Ideated and executed intellectual properties that have grown exponentially in terms of footfalls, revenue and popularity.Established tie-ups with vendors, promoters and liquor parent firms such as Diageo, Pernod Ricard, UB Spirits, Bira, White Owl and NAO Spirits to raise stock and monetary support.Brought online ticketing platforms on board as investorsDirect contributions have resulted in a revenue increase of 40% and an increase of footfall to the venue by60% & a reduced programming cost of 70%

Developed an online platform connecting social causes and performances.Liaised an endorsement deal between cymbal manufacturing giants MEINL (Germany) and OctaviumMusic Academy and Studio Octavium.Co-created an official anthem for IIMB’s Annual Leadership Summit ‘IIMBUE - 2016’ and presented it toover 900 IIM alumni and business luminaries such as Union Minister Piyush Goyal, MD Manipal EducationMr. Mohandas Pai, MD Bio-con Ms. Kiran Mazumdar Shaw, and CEO NITI Aayog Mr. Amitabh Kant

● Raised ~1 million USD in seed capital for the set-up of an internationally accredited music school.● Established a strategic partnership between The M.S Ramaiah Group, ByRam Holdings and NeedHigher Education Council and acquired 10,000 square feet of space in the central businessdistrict of Bangalore.● Overlooked employment of faculty, both domestic and international along with affiliations and required accreditation.

● Generated and pursued business leads and generated more than INR 1 crore in revenue.● Account Manager to handle JSM Corp (Hard Rock Cafe) that included client servicing and retention.● Generated revenue by partnering with venues such as Indigo Live Music bar, Monkey Bar and otherstand-alone performance spaces.