As the Senior Manager Data Science and AI at Lendi Group, I am at the forefront of driving our Gen AI and Data Science strategy, ensuring Lendi remains a leader in technological innovation. My role is pivotal in shaping and executing a robust roadmap of initiatives, focusing on:Strategic Leadership: Guiding the strategic development of Gen AI and Data Science initiatives, I formulate a comprehensive roadmap that aligns with Lendi's long-term vision. My focus is on harnessing the power of AI to foster innovation and operational excellence.Project Management and Execution: I have played a key role in leading and initiating critical projects that have significantly enhanced our operational capabilities:Churn Prediction and Management: I developed sophisticated models for predicting customer churn, facilitating proactive retention strategies and enhanced customer engagement.Call Transcript Summarization and Analysis: I led the introduction of Gen AI tools for analyzing and summarizing call transcripts, which has revolutionized our customer service processes by providing deeper insights into customer needs and experiences.Advanced Chatbot Development: I spearheaded the development of a state-of-the-art chatbot, utilizing our extensive knowledgebase and incorporating Retrieval Augmented Generation (RAG) functionality. This innovation has markedly improved our customer interaction and service efficiency.Team Leadership and Collaboration: Managing a team of talented data scientists and AI specialists, I promote a culture of innovation and collaborative problem-solving. My leadership ensures that we consistently deliver on project goals while nurturing the team's professional growth.Data-Driven Decision Making: My approach is centered around leveraging data insights for strategic decision-making, ensuring that our projects are not only innovative but also align with our overarching business goals.

Leading a high-performing data analytics team at the bank. Helping the bank achieve great member and business outcomes through data insights and analytics.

Leading the value creation movement from data to insights to automated and optimised decision-making through predictive and prescriptive machine learning models. This includes segmentation clustering, propensity models, and next best action models. Experimenting with new techniques for marketing ROI optimisation, voice-to-text, and sentiment analysis.

Applying the AI and Machine Learning models into the marketing through automation and journey management. I lead a team of 16 high performing automation developers and analysts to deliver tailored customer experience. I am responsible for delivering campaigns and omni-channel customer journey through email, print, SMS, app notifications and interactive communications.

Leading Sunsuper's leap into AI and Machine Learning. I am currently working on predictive and prescriptive models including churn, cross sell, acquisition and segmentation models. I am leading our advanced analytics team to achieve the leadership position within superannuation industry in the data science and data led decision making area.

Leading the advanced analytics, marketing automation and customer experience program to delight our customer with best customer experience. The end game is to democratise the data and customer feedback for empowering the front line, sales, marketing and digital services team with actionable intel about our customers so that they can provide each customer a personalised experience that they love.

HESTA is a leading industry superannuation fund serving more than 840,000 members and managing $40b funds under management.Lead advanced analytics projects, including Annual Strategic Analysis, psychographic segmentation, predictive propensity metrics and next best action engine. Uplifted the organisation's analytical capabilities through developing the insights framework, which sets common rules of analysis for business users and democratise the data and insights.

NGS Super is an industry superannuation fund serving more than 100,000 members and managing $7b funds under management.Deputy Secretory of the Strategy and Innovation board committee. Lead development of board paper, strategic plan, strategic initiatives business cases and Balance Score Card reporting. Lead marketing research, business intelligence and outbound calling relationships. Influenced top management for increasing the marketing research investment by 300% to implement fund's customer intimacy strategy.

Responsible for insight generation for campaign targeting & measurement, return on marketing investment and brand development. Initiated a formal business case generation process for any new initiatives and convinced executive team for extending it to the entire organisation. Devised a multi-varient life time value approach to replace a single dimension approach for high net worth campaign.

NostraData is a data and marketing analytics consultancy, focusing on healthcare and pharmaceutics retail industry. Engaged on a special project to depict the most common journey paths of antipsychotic patients and identify scope for an alternative treatment. The project involved rigorous time series analysis of treatment history of over a million patients.

Helix Healthcare provides physiotherapy and other healthcare services to aged care houses. It is a rapidly growing firm.Founded Helix Healthcare in partnership with three physiotherapist and one chartered accountant. Responsible for full gamut of marketing and brand analysis and management. Performed secondary research on business clients and generated market segmentations. Developed the integrated marketing strategy to target the selected segments and crafted brand strategy. Conceptualised and executed the promotions and advertisement activities.

MBS is Australia’s leading provider of management education as well as executive development.Selected as Teaching Assistant for Managerial Economics and Financial Management for three consecutive terms. Conducted classroom and one on one tutoring sessions for up to 40 part time MBA students, covering topics like NPV, pricing analysis & strategies, competitive analysis, game theory and ROI analysis.

AFA is the association working towards creating efficient, innovative and profitable Furniture industry with great Australian brands. Devised strategy and operational plan for expansion of AFA from a local player to national player through customer research, market analysis, realignment of AFA brand, competitive analysis, identification of key supply partners and revenue & cost optimisation. Mentored C-suite executives of furniture manufacturing members in devising a value based sales and marketing strategy to avoid direct price competition with imported products.

CDAC is a government R&D Organisation engaging in consulting and project management services principally for government and defense clients.Led the business analysis, data merging & analysis, brainstorming & idea generation and requirement generation & documentation activities for major cost reduction, communication transformation, decision support and change management projects. Initiated and led Green activities and business case development on an online HR management system & finance system.

Hitachi Consulting is a management and technology consulting firm with international presence. Hitachi consulting provides technology transformation, supply chain optimisation, change management, analytics and finance transformation services to clients from major international financial services, consumer product, industrial product, government, defence and oil & gas industries.Led graduate consultants for business analysis, requirement gathering & documentation, cost & revenue analysis, client training and technical support assignments. Led the workshops and customer presentations & demonstrations. Assisted in management of client relationships at CIO and MD level. Starting at project trainee level, got promoted twice in 2 years, based on client feedback and performance.