Daria Kishchuk Email & Phone Number

Москва, Россия

Achievements:Brand Equity Enhancement: Significantly amplified the brand trust index, doubling it within a year, which reinforced our competitive market positioning.Campaign Efficiency: Streamlined the creation of integrated marketing campaigns, reducing launch timelines by 300%, covering media such as television, radio, digital platforms, and performance marketing.Strategic Brand Positioning: Spearheaded the development and company-wide implementation of a novel strategic positioning for Tinkoff Business, marking a first in corporate history.Analytical Research Development: Instituted a comprehensive Business Health Tracking (BHT) system across all Tinkoff business sectors, facilitating strategic insights into product impacts on brand attributes.Responsibilities:Cross-functional Leadership: Directed collaborative efforts with product marketing and cross-functional teams to deploy holistic 360-degree campaigns (based on TV).Strategic Brand Management: Orchestrated the formulation and execution of brand strategies and communication plans, ensuring alignment with the company’s vision and market objectives.Creative Process: Managed the full cycle of creative development — from gathering and analyzing information about the product and market, to writing briefs, supervising and production.Сontractor management: research/ creative/ production agencies.

Москва, Россия

- Defining commercial marketing strategy - identifying key target customer audiences, insights andneeds, aligned to key commercial opportunities and challenges;- Developing marketing plans to successfully launch and drive penetration of new products;- Brand positioning;- Structuring strategy recommendations for new business;- Collaboration with media agencies to develop 360 integrated presentations;- Research design.

Москва, Россия

Collecting of qualitative and quantitative information, best practices research. Business cases overview. Development of strategic frameworks, customer and competitor insights, technology and social trend assessments

Москва, Россия

Москва, Россия

Master Of Arts - Ma, Photography

Bachelor'S Degree, Advertising And Public Relations, "New Media" Specialization

Activities and Societies: Consistently ranked as one of Russia’s top universities, HSE University is a leader in Russian education and one.

Brand And Communication Strategic Planner

Activities and Societies: Wordshop Academy of Communications is an educational institution, which trains specialists for the advertising.